The Truth About Cars » social media http://www.thetruthaboutcars.com The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. Sat, 06 Feb 2016 17:30:53 +0000 en-US hourly 1 http://wordpress.org/?v=4.2.4 The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. The Truth About Cars no The Truth About Cars editors@ttac.com editors@ttac.com (The Truth About Cars) 2006-2009 The Truth About Cars The Truth About Cars » social media http://www.thetruthaboutcars.com/wp-content/themes/ttac-theme/images/logo.gif http://www.thetruthaboutcars.com Jeep Czech Republic Uses Failed “Moose Test” Photo on Facebook http://www.thetruthaboutcars.com/2015/12/jeep-czech-republic-uses-failed-moose-test-photo-facebook/ http://www.thetruthaboutcars.com/2015/12/jeep-czech-republic-uses-failed-moose-test-photo-facebook/#comments Mon, 07 Dec 2015 21:00:28 +0000 http://www.thetruthaboutcars.com/?p=1237537 Oops! Have you tried maneuvers like this? #Jeep One great thing about PR and marketing is that you can often turn a massive fail into a great win — like when a Slovak PR agency for Mercedes-Benz posted a picture of the new CLA Shooting Brake next to a pool. A random commenter said he’d like them to […]

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Oops! Have you tried maneuvers like this? #Jeep One great thing about PR and marketing is that you can often turn a massive fail into a great win — like when a Slovak PR agency for Mercedes-Benz posted a picture of the new CLA Shooting Brake next to a pool. A random commenter said he’d like them to […]

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Donkey Takes A Ride In A Crown Victoria, But Not To Jail http://www.thetruthaboutcars.com/2015/12/donkey-takes-ride-crown-victoria-not-jail/ http://www.thetruthaboutcars.com/2015/12/donkey-takes-ride-crown-victoria-not-jail/#comments Fri, 04 Dec 2015 21:00:52 +0000 http://www.thetruthaboutcars.com/?p=1236065 If you ever wondered whether you could transport a donkey in the back of a Ford Crown Victoria, the Norman Police Department have your answer. Norman, Oklahoma police Officer Kyle Canaan happened upon a miniature donkey wandering around the 8100 block of of 120th Avenue NE on the morning of December 1, following up on […]

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If you ever wondered whether you could transport a donkey in the back of a Ford Crown Victoria, the Norman Police Department have your answer. Norman, Oklahoma police Officer Kyle Canaan happened upon a miniature donkey wandering around the 8100 block of of 120th Avenue NE on the morning of December 1, following up on […]

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Down Periscope! Drunk Driving Mixes With The Newest Social Media http://www.thetruthaboutcars.com/2015/10/periscope-drunk-driving-mixes-newest-social-media/ http://www.thetruthaboutcars.com/2015/10/periscope-drunk-driving-mixes-newest-social-media/#comments Thu, 15 Oct 2015 13:00:13 +0000 http://www.thetruthaboutcars.com/?p=1195850 Don’t look now, but “Periscope” is officially a thing. The social-media platform allows people to broadcast live from their phones whenever they like, thus bringing the average 23-year-old American woman just that much closer to her dream of becoming a fourth-rate reality television “star” at the expense of all other potential accomplishments. I can see […]

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Don’t look now, but “Periscope” is officially a thing. The social-media platform allows people to broadcast live from their phones whenever they like, thus bringing the average 23-year-old American woman just that much closer to her dream of becoming a fourth-rate reality television “star” at the expense of all other potential accomplishments. I can see […]

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Saudi Prince Offers Bentleys To Pilots In Yemen Bombing Raid http://www.thetruthaboutcars.com/2015/04/saudi-prince-offers-bentleys-pilots-yemen-bombing-raid/ http://www.thetruthaboutcars.com/2015/04/saudi-prince-offers-bentleys-pilots-yemen-bombing-raid/#comments Thu, 23 Apr 2015 20:00:25 +0000 http://www.thetruthaboutcars.com/?p=1052425 After the end of the first phase of a military campaign in Yemen, one Saudi prince decided to reward the pilots with Bentleys for a job well done. Saudi royal family member Prince Al-Waleed bin Talal tweeted that he would give the 100 pilots involved in the bombing operation 100 Bentleys “in appreciation of their […]

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After the end of the first phase of a military campaign in Yemen, one Saudi prince decided to reward the pilots with Bentleys for a job well done. Saudi royal family member Prince Al-Waleed bin Talal tweeted that he would give the 100 pilots involved in the bombing operation 100 Bentleys “in appreciation of their […]

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Michigan Diesel Shop Refuses To Serve Openly Gay Customers http://www.thetruthaboutcars.com/2015/04/michigan-diesel-shop-refuses-serve-openly-gay-customers/ http://www.thetruthaboutcars.com/2015/04/michigan-diesel-shop-refuses-serve-openly-gay-customers/#comments Fri, 17 Apr 2015 11:00:32 +0000 http://www.thetruthaboutcars.com/?p=1046290 What does a diesel shop in Michigan have in common with a Washingtonian florist and a Hoosier pizza hut? An owner who refuses to serve openly gay customers. WOOD-TV reports the owner of Grandville, Mich.-based Dieseltec, Brian Klawiter, posted a statement to his shop’s Facebook page Tuesday regarding his view that those with conservative, Christian […]

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What does a diesel shop in Michigan have in common with a Washingtonian florist and a Hoosier pizza hut? An owner who refuses to serve openly gay customers. WOOD-TV reports the owner of Grandville, Mich.-based Dieseltec, Brian Klawiter, posted a statement to his shop’s Facebook page Tuesday regarding his view that those with conservative, Christian […]

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Williams: UAW To Be More Open Before Members, Public http://www.thetruthaboutcars.com/2014/11/williams-uaw-open-members-public/ http://www.thetruthaboutcars.com/2014/11/williams-uaw-open-members-public/#comments Mon, 10 Nov 2014 12:00:39 +0000 http://www.thetruthaboutcars.com/?p=943433 With major negotiations between the Detroit Three coming up in 2015, United Auto Workers president Dennis Williams has vowed to be more open before the union’s membership and the general public in his leadership. Reuters reports Williams established a small social media department to help communicate with the 390,000 members during the upcoming negotiations: I […]

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With major negotiations between the Detroit Three coming up in 2015, United Auto Workers president Dennis Williams has vowed to be more open before the union’s membership and the general public in his leadership. Reuters reports Williams established a small social media department to help communicate with the 390,000 members during the upcoming negotiations: I […]

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Jaguar Reveals Face Of 2016 XE-S Ahead Of September Official Unveiling http://www.thetruthaboutcars.com/2014/07/jaguar-reveals-face-2016-xe-s-ahead-september-official-unveiling/ http://www.thetruthaboutcars.com/2014/07/jaguar-reveals-face-2016-xe-s-ahead-september-official-unveiling/#comments Thu, 31 Jul 2014 11:00:15 +0000 http://www.thetruthaboutcars.com/?p=876897 Behold the face of the 2016 Jaguar XE-S. Also: Scottish recording artist Emeli Sandé. Autoblog reports the sports sedan will be launched in early September through a sound + vision extravaganza called FEEL XE. Sandé will be kicking off the festivities in a secret location near the Thames, with influence from social media from now […]

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Behold the face of the 2016 Jaguar XE-S. Also: Scottish recording artist Emeli Sandé. Autoblog reports the sports sedan will be launched in early September through a sound + vision extravaganza called FEEL XE. Sandé will be kicking off the festivities in a secret location near the Thames, with influence from social media from now […]

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Piston Slap: Double A (Beep! Beep!) Em, Cee, Oh… (Part II) http://www.thetruthaboutcars.com/2014/06/piston-slap-double-a-beep-beep-em-cee-oh-part-ii/ http://www.thetruthaboutcars.com/2014/06/piston-slap-double-a-beep-beep-em-cee-oh-part-ii/#comments Mon, 30 Jun 2014 12:06:29 +0000 http://www.thetruthaboutcars.com/?p=855409 TTAC commentator M0L0TOV has an update for us: Hey Sajeev, I figured I’d send you an update so people would know what happened to my situation. Well, I went ahead and tried to contact AAMCO. First I tried contacting them via their website but almost a week had passed and no response. So I contact […]

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TTAC commentator M0L0TOV has an update for us: Hey Sajeev, I figured I’d send you an update so people would know what happened to my situation. Well, I went ahead and tried to contact AAMCO. First I tried contacting them via their website but almost a week had passed and no response. So I contact […]

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Barclays: GM Recall Parade To Last Into Mid-Summer http://www.thetruthaboutcars.com/2014/05/barclays-gm-recall-parade-to-last-into-mid-summer/ http://www.thetruthaboutcars.com/2014/05/barclays-gm-recall-parade-to-last-into-mid-summer/#comments Fri, 23 May 2014 10:00:04 +0000 http://www.thetruthaboutcars.com/?p=829313 Automotive News reports General Motors’ recall parade could, according to Barclays Capital analyst Brian Johnson, last well into the middle of the summer season. The data mining conducted by the automaker’s team of 60 safety investigators on 10 sources reporting potential problems — including consumer complaints and reports from its dealership network — will likely […]

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Automotive News reports General Motors’ recall parade could, according to Barclays Capital analyst Brian Johnson, last well into the middle of the summer season. The data mining conducted by the automaker’s team of 60 safety investigators on 10 sources reporting potential problems — including consumer complaints and reports from its dealership network — will likely […]

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Porsche Dealer Turbocharges Local Marketing by Hosting 14 PSI 25 Bar Mitzvah Parties & Other Catered Events http://www.thetruthaboutcars.com/2014/01/porsche-dealer-turbocharges-local-marketing-by-hosting-14-psi-25-bar-mitzvah-parties-other-catered-events/ http://www.thetruthaboutcars.com/2014/01/porsche-dealer-turbocharges-local-marketing-by-hosting-14-psi-25-bar-mitzvah-parties-other-catered-events/#comments Fri, 03 Jan 2014 12:00:37 +0000 http://www.thetruthaboutcars.com/?p=687434 Porsche of Beachwood, a Penske Automotive Group store outside of Cleveland, has come up with a new way of marketing the dealership and brand. The dealer makes its facilities available for free to groups and families putting on catered events. So far they have hosted about 25 affairs: bar mitzvah parties, runway fashion shows, fundraisers, dinners […]

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Porsche of Beachwood, a Penske Automotive Group store outside of Cleveland, has come up with a new way of marketing the dealership and brand. The dealer makes its facilities available for free to groups and families putting on catered events. So far they have hosted about 25 affairs: bar mitzvah parties, runway fashion shows, fundraisers, dinners […]

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Just In Time For Christmas, The Driveable Lego Car http://www.thetruthaboutcars.com/2013/12/just-in-time-for-christmas-the-driveable-lego-car/ http://www.thetruthaboutcars.com/2013/12/just-in-time-for-christmas-the-driveable-lego-car/#comments Fri, 20 Dec 2013 13:00:21 +0000 http://www.thetruthaboutcars.com/?p=684402 An Australian entrepreneur and a Romanian inventor have teamed up to construct an air powered car built completely of Lego bricks (sans tires and wheels) that has proven capable of running at speeds in excess of 10mph. The car features four interconnected engines and uses a whopping 256 pneumatic pistons. The mechanics would appear to […]

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An Australian entrepreneur and a Romanian inventor have teamed up to construct an air powered car built completely of Lego bricks (sans tires and wheels) that has proven capable of running at speeds in excess of 10mph. The car features four interconnected engines and uses a whopping 256 pneumatic pistons. The mechanics would appear to […]

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Ford Will Again Use Social Media, Remixed, To Launch Revised Fiesta http://www.thetruthaboutcars.com/2013/07/ford-will-again-use-social-media-remixed-to-launch-revised-fiesta/ http://www.thetruthaboutcars.com/2013/07/ford-will-again-use-social-media-remixed-to-launch-revised-fiesta/#comments Tue, 16 Jul 2013 12:00:42 +0000 http://www.thetruthaboutcars.com/?p=495318 Though there were some critics who mocked their first go round with marketing cars through social media, Ford is apparently happy enough with the results of the 2009 Fiesta Movement that they’re bringing back the Fiesta Movement to help launch the newly refreshed 2014 Fiesta. This time they’re making the campaign even more focused (no pun […]

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Though there were some critics who mocked their first go round with marketing cars through social media, Ford is apparently happy enough with the results of the 2009 Fiesta Movement that they’re bringing back the Fiesta Movement to help launch the newly refreshed 2014 Fiesta. This time they’re making the campaign even more focused (no pun […]

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GM Is Back On Facebook http://www.thetruthaboutcars.com/2013/04/gm-is-back-on-facebook/ http://www.thetruthaboutcars.com/2013/04/gm-is-back-on-facebook/#comments Wed, 10 Apr 2013 17:06:20 +0000 http://www.thetruthaboutcars.com/?p=484236 GM will resume advertising on Facebook, nearly a year after it ceased running ads on the social network. The return to Facebook will also bring with it some new marketing strategies, as Automotive News reports. Chris Perry, Chevrolet’s head of U.S. marketing is quoted as saying “Today, Chevrolet is launching an industry-first, ‘mobile-only’ pilot campaign […]

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GM will resume advertising on Facebook, nearly a year after it ceased running ads on the social network. The return to Facebook will also bring with it some new marketing strategies, as Automotive News reports. Chris Perry, Chevrolet’s head of U.S. marketing is quoted as saying “Today, Chevrolet is launching an industry-first, ‘mobile-only’ pilot campaign […]

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Why Would Nissan Ask Social Media Users For Product Planning Advice? http://www.thetruthaboutcars.com/2012/07/why-would-nissan-ask-social-media-users-for-product-planning-advice/ http://www.thetruthaboutcars.com/2012/07/why-would-nissan-ask-social-media-users-for-product-planning-advice/#comments Wed, 11 Jul 2012 15:56:39 +0000 http://www.thetruthaboutcars.com/?p=452200 A few years ago, a wave of internet-fueled utopian ideas were supposed to headline yet another “paradigm shift” (or whatever throwaway bullshit term you wish to substitute) as the Web 2.0 revolution made us all more “open” or “social” or “connected”. Then, most of us woke up and realized that this was all a scheme […]

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A few years ago, a wave of internet-fueled utopian ideas were supposed to headline yet another “paradigm shift” (or whatever throwaway bullshit term you wish to substitute) as the Web 2.0 revolution made us all more “open” or “social” or “connected”. Then, most of us woke up and realized that this was all a scheme […]

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Generation Why: Cool Sponsored Story, Bro http://www.thetruthaboutcars.com/2012/06/generation-why-cool-sponsored-story-bro/ http://www.thetruthaboutcars.com/2012/06/generation-why-cool-sponsored-story-bro/#comments Tue, 26 Jun 2012 16:28:25 +0000 http://www.thetruthaboutcars.com/?p=450312 Video NSFW for language Automotive News features one of the better breakdowns of automaker Facebook campaigns, minus the breathless masturbatory social media buzzwords that so frequently surround any discussion of “engagement” or “conversations” . The consensus seems to be shifting in one direction; it’s worthless, even if Mark Rechtin and David Barkholz are too polite […]

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Video NSFW for language Automotive News features one of the better breakdowns of automaker Facebook campaigns, minus the breathless masturbatory social media buzzwords that so frequently surround any discussion of “engagement” or “conversations” . The consensus seems to be shifting in one direction; it’s worthless, even if Mark Rechtin and David Barkholz are too polite […]

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Generation Why: I Don’t Want To Share Anymore http://www.thetruthaboutcars.com/2012/05/generation-why-i-dont-want-to-share-anymore/ http://www.thetruthaboutcars.com/2012/05/generation-why-i-dont-want-to-share-anymore/#comments Mon, 28 May 2012 13:00:14 +0000 http://www.thetruthaboutcars.com/?p=445069 My iPhone has no less than 7 social apps on it (Facebook, Facebook Messenger, Twitter, Tumblr, Tradyo and Instagram), not to mention Google Maps, which like the aforementioned programs, can utilize my phone’s built in GPS beacon to share my location with others (including Apple). My recently departed 1997 Miata was the anti-iPhone. No GPS, […]

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My iPhone has no less than 7 social apps on it (Facebook, Facebook Messenger, Twitter, Tumblr, Tradyo and Instagram), not to mention Google Maps, which like the aforementioned programs, can utilize my phone’s built in GPS beacon to share my location with others (including Apple). My recently departed 1997 Miata was the anti-iPhone. No GPS, […]

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Ford Ramps Up Facebook Ads In An Effort To Be “Social”, BUYS ALL THE AD SPACE http://www.thetruthaboutcars.com/2012/05/ford-ramps-up-facebook-ads-in-an-effort-to-be-social-buys-all-the-ad-space/ http://www.thetruthaboutcars.com/2012/05/ford-ramps-up-facebook-ads-in-an-effort-to-be-social-buys-all-the-ad-space/#comments Wed, 16 May 2012 15:32:24 +0000 http://www.thetruthaboutcars.com/?p=444645 Even as GM abandons Facebook advertising because of a poor ROI, Ford is going full steam ahead with Facebook spending and including more “sponsored stories” – i.e. cheesy advertorial content – as part of their “accelerated” spending. The problem is that it doesn’t work. Ford’s social media head Scott Monty told Automotive News “We’ve found […]

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Even as GM abandons Facebook advertising because of a poor ROI, Ford is going full steam ahead with Facebook spending and including more “sponsored stories” – i.e. cheesy advertorial content – as part of their “accelerated” spending. The problem is that it doesn’t work. Ford’s social media head Scott Monty told Automotive News “We’ve found […]

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Ford Launches Reality TV Show To Promote Escape http://www.thetruthaboutcars.com/2012/03/ford-launches-reality-tv-show-to-promote-escape/ http://www.thetruthaboutcars.com/2012/03/ford-launches-reality-tv-show-to-promote-escape/#comments Fri, 09 Mar 2012 16:08:45 +0000 http://www.thetruthaboutcars.com/?p=434450 Ford is launching a reality TV show dubbed *groan* Escape Routes, which will run for 6 weeks on NBC’s 8 P.M. Saturday night slot and on mun2 (a Hispanic network) at 11 P.M, starting on March 31st. Participants will ostensibly drive around in the 2013 Escape as overly dramatic music and poorly scripted lines spew […]

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Ford is launching a reality TV show dubbed *groan* Escape Routes, which will run for 6 weeks on NBC’s 8 P.M. Saturday night slot and on mun2 (a Hispanic network) at 11 P.M, starting on March 31st. Participants will ostensibly drive around in the 2013 Escape as overly dramatic music and poorly scripted lines spew […]

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Saabistas Occupy GM’s Facebook Page http://www.thetruthaboutcars.com/2011/11/saabistas-occupy-gms-facebook-page/ http://www.thetruthaboutcars.com/2011/11/saabistas-occupy-gms-facebook-page/#comments Wed, 16 Nov 2011 17:07:38 +0000 http://www.thetruthaboutcars.com/?p=418441 Say what you want about Saab fans, the guys have some dedication. At a time when most have finally accepted the fact that Saab is at the end of the line, Saab’s hard-core “dead-enders” are taking up their social media arms to rescue their beloved brand. After all they have a perfect opportunity: after months […]

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Say what you want about Saab fans, the guys have some dedication. At a time when most have finally accepted the fact that Saab is at the end of the line, Saab’s hard-core “dead-enders” are taking up their social media arms to rescue their beloved brand. After all they have a perfect opportunity: after months […]

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Quote Of The Day: “Negative Reviews Are Good For Business” Edition http://www.thetruthaboutcars.com/2011/11/quote-of-the-day-negative-reviews-are-good-for-business-edition/ http://www.thetruthaboutcars.com/2011/11/quote-of-the-day-negative-reviews-are-good-for-business-edition/#comments Thu, 03 Nov 2011 16:58:49 +0000 http://www.thetruthaboutcars.com/?p=416744 Like most corporate trends, the rush to social media is often little more than an opportunity for new consultants to sell common sense packaged in the buzzwords du jour. And though it’s easy to just laugh off the process as just another fad, it’s important to remember that common sense is in relatively short supply […]

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Like most corporate trends, the rush to social media is often little more than an opportunity for new consultants to sell common sense packaged in the buzzwords du jour. And though it’s easy to just laugh off the process as just another fad, it’s important to remember that common sense is in relatively short supply […]

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Ask The Best And Brightest: Could The Toyota Recall Prove That There’s No Such Thing As Bad Publicity? http://www.thetruthaboutcars.com/2010/02/ask-the-best-and-brightest-could-the-toyota-recall-prove-that-theres-no-such-thing-as-bad-publicity/ http://www.thetruthaboutcars.com/2010/02/ask-the-best-and-brightest-could-the-toyota-recall-prove-that-theres-no-such-thing-as-bad-publicity/#comments Mon, 22 Feb 2010 22:57:48 +0000 http://www.thetruthaboutcars.com/?p=346311 The social media blog Mashable has an interesting theory: Toyota’s recall woes might actually be good (gasp) good for the brand. To back up this astonishing claim, they offer two premises, based on online social media data: The first is that the increased number of conversations about Toyota are building greater awareness for the brand […]

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The social media blog Mashable has an interesting theory: Toyota’s recall woes might actually be good (gasp) good for the brand. To back up this astonishing claim, they offer two premises, based on online social media data: The first is that the increased number of conversations about Toyota are building greater awareness for the brand […]

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Last Night A Ranger Saved My Life http://www.thetruthaboutcars.com/2009/11/last-night-a-ranger-saved-my-life/ http://www.thetruthaboutcars.com/2009/11/last-night-a-ranger-saved-my-life/#comments Sun, 22 Nov 2009 19:29:01 +0000 http://www.thetruthaboutcars.com/?p=336438 Ford illustrates the ugly side of social media-based advertising: exploiting and promoting baseless prejudices by reprinting ignorant opinions. Like this misguided and misleading “thank you” posted at Thefordstory.com. I am here today because 5 years ago, I was driving my 1993 Ford Ranger XL. Thats a midsize truck, but not midsize in saving my life. […]

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Ford illustrates the ugly side of social media-based advertising: exploiting and promoting baseless prejudices by reprinting ignorant opinions. Like this misguided and misleading “thank you” posted at Thefordstory.com. I am here today because 5 years ago, I was driving my 1993 Ford Ranger XL. Thats a midsize truck, but not midsize in saving my life. […]

The post Last Night A Ranger Saved My Life appeared first on The Truth About Cars.

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