By on June 19, 2017

2017 smart fortwo cabrio electric drive (Euro spec image)

It’s been roughly a decade since Daimler’s Smart Automobile first caressed America’s purple mountains and amber waves of grain with the microscopic Fortwo. Despite a promising first year in the United States, the brand never really managed to carve a space out for itself in a competitive and size-obsessed marketplace. The same is true (over a slightly longer timeline) for Canada.

Standalone Smart dealerships have become a rarity, frequently rolled into Mercedes-Benz sales lots over the years. But both have to ask themselves the same question: Is it worth pursuing sales when Daimler converts the little two-seater into a pure electric later this year and abandons the gasoline engine?

Obviously, the gut reaction is to tell every Mercedes-Benz franchise “probably not” and recommend any standalone Smart dealership immediately consider arson. Small car sales in North America are dwindling and EV sales are miniscule. Claiming a vehicle that exists as one of the least capable examples of both is a good investment is not something any rational person would suggest. But that doesn’t mean there isn’t a place for the unfortunately named Fortwo ED in North America.  (Read More…)

Recent Comments

  • bullnuke: Dustin Hoffman and the VW Type 3.
  • JimC2: I’ve never heard that- but I can believe it. (I’m not trying to contradict you at all.) I do...
  • jkross22: SCE, Tesla NEEDS people like you to help… Fans of the cars, but not to the point where you’ll...
  • JimZ: “Almost zero, and none from actual owners. Tesla is trying to control the message, something...
  • Flipper35: The old Mazda ads with James Garner would be my choice with these rules.

New Car Research

Get a Free Dealer Quote

Staff

  • Contributors

  • Matthew Guy, Canada
  • Ronnie Schreiber, United States
  • Bozi Tatarevic, United States
  • Chris Tonn, United States
  • Corey Lewis, United States
  • Mark Baruth, United States
  • Moderators

  • Adam Tonge, United States
  • Corey Lewis, United States