Will the Toyota RAV4 outsell Toyota’s long-running best-selling car, the Toyota Camry, within the next five years? Nine months ago, Toyota Motor Corp.’s U.S. boss, Bob Carter, said, “I’ll bet you lunch that will happen.”
It didn’t take five years.
To be fair, Carter wasn’t referring to a single month’s results. Indeed, through the first two-thirds of 2016, the Camry produced nearly 36,000 more U.S. sales — about one month’s worth — than the RAV4.
But in August 2016, for the first time in Toyota’s U.S. history, the Toyota RAV4 was more popular than the Toyota Camry. And the RAV4 was by no means the only vehicle to outsell the most popular car in America. (Read More…)