The Chevrolet Colorado and GMC Canyon combined to own 31.8% of the small/midsize U.S. pickup truck market in January 2015, up from near nonexistence one year ago.
This meant the class-leading Toyota Tacoma saw its market share plunge by more than 17 percentage points.
Yet Tacoma sales increased in January, rising 1567 units, or 16%, to 11,409 units, 3262 more than the Colorado and Canyon managed.
Since the new GM trucks became readily available in November, and in the lead-up to the debut of a refreshed 2016 Tacoma, sales of Toyota’s sub-Tundra truck have jumped 10%. (Read More…)
After the ’79 Chevy LUV Junkyard Find we saw yesterday, it seems appropriate to follow up with another Malaise Era Japanese small pickup with Detroit badging. I found this Ford-badged Mazda B1800 just a couple of rows away from the LUV. It’s three years older and much rougher than the Chevy (Isuzu).
The car-based small pickup market was launched in Brazil by Fiat during the 1980s. Taking a 147 as its base, the Italians cut out the back seats, added a bed, beefed up the suspension and called it good. The market deemed it so, and soon, there was a whole new segment gracing Brazil’s roads, with Fiat’s Strada dominating the segment. Since that time, nearly every challenger has been vanquished by the Strada’s unquestionable longevity – except for Volkswagen’s Saveiro.
It’s difficult to possess anything other than low U.S. sales expectations for GM’s new pickup trucks, the Chevrolet Colorado and GMC Canyon, even before you know the exact prices, or the prices people actually pay for new Silverados.
Toyota Tacoma volume, prior to this year, was perking up, but not nearly to the level it was at in 2006. Similar statements can be made regarding the Nissan Frontier and Honda Ridgeline. Numerous other pickup trucks have disappeared, and remaining competitors haven’t been able to take advantage of those disappearances.
I’ve been seeing quite a few junked Datsun pickups in recent years, and most of them have featured the King Cab option. To those of you accustomed to 21st-century pickups with four doors and luxurious back seats, the few additional cubic centimeters of the Datsun 720’s King Cab must seem a cruel joke. (Read More…)