GM’s share of America’s subcompact segment fell below 10% in the first-quarter of 2015 as Chevrolet Sonic volume tumbled 53%, year-over-year.
As a whole, the subcompact category is in decline in early 2015, but a large part of the category’s 9% drop can be attributed to the Sonic. Sales of the Sonic decreased by nearly 13,000 units over the last three months. (Read More…)
The Chrysler Group reported the Dodge Dart’s best-ever sales month in November 2014 as year-over-year volume jumped 39% to 9012 units.
This was the first time Dart volume climbed beyond 9000 units in a single month. The previous top month for this modern incarnation of the Dart was May of this year, when 8644 were sold.
Yet at best, a best-ever month from the Dart still represents nothing more than a mid-pack performance. (Read More…)
In my recent reviews of entry-level cars in Brazil (VW up! and Fiat Uno), I spoke of how these new cars are adding technology to confront newer cars sold in the category immediately above, that of the midlevel compact (Ford Ka). Entry-level car participation in the market is under such pressure, that there are few launches aimed directly at that segment, while the midlevel compact has received a plethora of novelties.
During a nine-year stretch between 2003 and 2011, the Toyota Corolla was consistently America’s best-selling small car.
For eight of those years, consecutively between 2003 and 2010, the Honda Civic was America’s second-best-selling small car.
Designs, architectures, and rivals changed, but the Corolla stayed on top.
The Canada-only Nissan Micra debuts in April, with Nissan hoping to pick up overall market share in The Great White North. But Automotive News reports that one casualty of the Micra’s introduction will be the Versa Sedan – hardly a surprise when both compete at the absolute low end of the market.
Though MINI’s lineup hasn’t (literally) lived up to its name since its reboot by parent BMW, product boss Pat McKenna would like to see the Rocketman — a MINI that truly is mini — appear in showrooms all over the world.
For that scenario to play out, though, the Rocketman needs a flight partner.
Mercedes-Benz is apparently preparing for a new line of models to slot below the A-Class, to better compete with MINI.
Has Mini’s over-propagation of vehicles gotten so bad that we’re actually cheering when a new special isn’t a silly two-seater or pseudo-crossover? The Mini John Cooper Works GP may be overpriced, but at least it’s got its heart in the right place.
What do Buick, Volvo, Infiniti, Mini, Cadillac, Lincoln, Suzuki and Scion have in common? All were outsold by Fiat in Canada last month.
“We tried to teach dealers how to calibrate conversations,” Mr. Martin said. “Stop trying to be cool and give them the fist pump. They can tell you don’t get it.
Journalism profs would admonish us for “burying the lede”, or hiding the most important information way down in the story, rather than putting it at the front where it’s easily accessible. Amy Chozick of the New York Times put that gem at the very end of her article on how General Motors is hiring consultants from MTV, including Ross Martin, quoted above, to help their brand connect with young people. Mr. Martin, take your own advice.