We got a good giggle (and several excellent limericks) out of Chery’s Bentley-aping Riich brand logo back in March, so we thought we’d show off a peek at what qualifies as upmarket for Chery. Priced at about $8,165, the Riich X1 makes do with an 84 hp, 1.3 liter engine which motivates the tiny crossover to 60 mph in a very un-upmarket 16 seconds. Which is no big deal, considering top speed is rated at about 93 mph. The X1 does offer alloy wheels, climate control, parking sensors and mp3 connectivity though. As tempting as it is to simply laugh off at the Chinese version of upmarket branding, a look at this advertisement for the X1′s sibling, the Riich M1, shows a young professional-oriented vibrancy that’s become rare in US-market auto advertising. What the Chinese market clearly lacks in technology and expectation, it makes up for with an enthusiasm born of seemingly limitless potential. [via Automotorundsport.de]
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