Volkswagen AG’s Škoda subsidiary claims it’s interested in bringing the value-packed Czech brand to the U.S., even going as far as copyrighting model names, but the powers that be in Wolfsburg couldn’t hate the idea more.
According to comments published by Automobile Magazine, Volkswagen execs want nothing to do with the idea of a stateside Škoda. It looks like the surging brand’s parent company is prepared to kill the dream for good. (Read More…)
You want a Škoda Kodiaq. Your neighbor wants a Škoda Kodiaq. I want a Škoda Kodiaq. Naturally, we all want Škoda Kodiaqs, because the grass is always greener on the other side.
But what if the Kodiaq wasn’t only available on the other side of the Atlantic? What if persistent talk of a potential North American Škoda return resulted in a Kodiaq on sale at a dealer near you? How inexpensive would the Kodiaq need to be in order for your persistent desire for unobtanium turn in to a real purchasing decision?
Škoda would likely charge in the neighborhood of USD $24,995 if the Kodiaq, set to go on sale across the pond in April 2017, made its way to the United States. (Read More…)
A Czech SUV that borrows its name from an Alaskan town, island and bear has been revealed ahead of its launch later today.
The Škoda Kodiaq has been teased by the surging automaker throughout its lengthy development, but here it is in the flesh. The low-resolution images leaked on the Serbian enthusiast forum Skodaforum.rs earlier today. Will it show up in America, or is a corporate cousin too close? (Read More…)
North American motorists with a hunger for foreign badges will have to wait a little longer for a yes/no answer from Škoda.
The Czech subsidiary of Volkswagen Group will make up its mind on a possible entry into the North American market by next year, CEO Bernhard Maier said to German newspaper Handelsblatt (via Wards Auto). (Read More…)
The hints keep piling up that the Škoda brand could one day arrive on our shores.
Volkswagen Group’s Czech subsidiary keeps dropping clues that it wants to enter the U.S. market, but the surging automaker’s CEO recently added his own voice to the rumor mill, according to Autocar. Company head Bernhard Maier said if the automaker does head to America, it already has the vehicle U.S. buyers want. (Read More…)
Czech vehicle names and badging are piling up at the U.S. Patent and Trademark Office, adding fuel to the rumors of a stateside Škoda launch.
On July 14, Škoda Auto filed a trademark application for VRS, which is the performance variant of the brand’s Octavia lineup. If the Czechs do invade the American marketplace, they might bring something fun with them. (Read More…)
There’s been much talk lately about the possibility of Czech automaker Škoda entering the American market, spurred by news of the brand trademarking some model names in the USA.
The idea is that Škoda could complement or even replace Volkswagen on American soil with its larger, cheaper cars. But can it make sense? Can Škoda offer something that VW can’t? Is it better suited to American tastes? And, is it cheap enough? Let’s look at all these question with the eyes of someone who’s familiar both with Škodas and with American cars and consumer tastes.
America — would you buy a modern Škoda?
According to AutoGuide, Škoda submitted four separate trademark applications for “Skoda Superb”, “Superb”, “Octavia”, and “Yeti” with the United States Patent and Trademark Office (USPTO) on May 24 and May 25, 2016. USPTO has yet to publish them for opposition.
While this is nothing new for Škoda (the company has continually filed trademarks in America since the 1920s), it’s worth noting what the company applied to trademark compared to what it usually trademarks.
Call it a friendly occupation.
The Czech Škoda brand chose a tough-sounding name for its upcoming Kodiaq SUV, but the Alaskan town (and bear, and island) that inspired its name was left with one “k” too many.
Something had to change. So, the townsfolk went to work bringing the two names into line for one day only, as Škoda’s cameras rolled. (Read More…)
Volkswagen’s slow roll-out of fixes for recalled diesel vehicles in Europe has hit a snag.
Authorities in Europe have put the brakes on a series of Volkswagen recalls after greater fuel consumption was allegedly recorded in models that have undergone the diesel emissions fix, Automotive News Europe is reporting.
Reports say that fuel economy suffered after the fix, forcing Germany’s Federal Motor Transport Authority (KBA) to halt the repairs of 2.0-liter Volkswagen, Audi and Skoda models.