Tag: Simca

By on June 21, 2017

Image: 1983 Talbot Matra Ranco, image via KGF Classic Cars

Today’s Rare Ride was inspired directly by this comment on the Question of the Day, where I asked which car brand you’d bring back from the dead if given the chance. Commenter Menlo suggested the oft-forgotten Talbot, and specifically a unique vehicle they used to make.

Now we can all learn about the Matra Rancho.

(Read More…)

By on January 13, 2017

1974 Simca-Matra Bagheera, Image: Matra Sports

The French have always had a penchant for doing things a little differently. Take Matra, for example.

The Matra R530 is a medium range air-to-air missile normally fitted to the Dassault Mirage fighter jet.

The Matra M530, on the other hand, is a mid-engine sports car. Of course, that was no coincidence, as the first real Matra sports car was named after the missile built by the same company’s weapon division.

Yet the company’s abnormal conventions didn’t end at naming a mid-engine sports car after an infrared homing missile, making Matra one of the more interesting — albeit obscure — footnotes in French automotive history. The company went from producing front-line weaponry to winning the Formula One title in five years, won Le Mans three times on the trot, and produced some of the first minivans. Yet, at the height of their power, they hung up their automotive jacket and today they produce….bicycles? (Read More…)

By on February 17, 2016

1989 Plymouth Horizon America Rear 3/4 in California junkyard, Murilee Martin/The Truth About Cars

The Dodge Omni/Plymouth Horizon (collectively known as the Omnirizon) was based on a Simca design originally intended for European use and was Chrysler’s first American built, front-wheel drive, economy car. The Omnirizon was cheap, got the job done, and sold very well, staying in the American marketplace from 1978 through to 1990 with few major changes.

We’ve seen an early Horizon and now I’ve spotted this late one in a California self-service yard. (Read More…)

By on February 2, 2015

03 - 1988 Dodge Omni Down On the Junkyard - Picture courtesy of Murilee MartinMembers of the Chrysler L-body family, based on the Chrysler Europe/Rootes Group/Simca-derived “Omnirizon,” are not uncommon in American wrecking yards these days; why, we just saw this ’87 Dodge Shelby Charger a few weeks ago. However, the true Omnirizon— the Dodge Omni and Plymouth Horizon— those are getting more and more rare as the 21st century grinds on. We’ve seen this first-year-of-production ’78 Horizon, this last-year-of-production ’90 Horizon, and a few in between, and now I’ve found this grimy-looking ’88 Omni in a frozen Denver yard. (Read More…)

By on January 15, 2015

06 - 1987 Dodge Shelby Charger Down On the Junkyard - Picture By Murilee MartinWho would have thought, in the late 1960s, that the future held front-wheel-drive Chargers, based on a French platform? Or that Carroll Shelby’s name would be on some of those cars? The Shelby Chryslers aren’t worth a whole bunch today, which means that non-perfect ones show up in cheap self-serve wrecking yards all the time; we’ve seen this ’87 Daytona Shelby Z, this ’86 Omni GLH, this ’85 Shelby Charger, and this ’84 Shelby Charger so far, and now I’ve spotted a very rough but still recognizable ’87 Shelby Charger in the San Francisco Bay Area. (Read More…)

By on October 7, 2014

01 - 1964 Simca 1000 Down On the Junkyard - Picture courtesy of Murilee MartinDuring my recent trip to Sweden, I took in a Folkrace, saw many old American cars on the street, visited a farm full of restored classic Chryslers, and, of course, went to the junkyard. We’ve seen this 1966 Toyota Crown station wagon and this 1963 Ford Taunus 17M at Bloms Bilskrot in Söråker, and now here’s a very rusty example of a car that was popular in Europe but never made much of an impression in North America: the Simca 1000. (Read More…)

By on January 22, 2014

11 - 1990 Plymouth Horizoni Down On The Junkyard - Picture Courtesy of Murilee MartinNo, that’s not a typo— Chrysler made the Simca-derived Omnirizon all the way until the 1990 model year. I’ve been looking for a final-year example of an Omni or Horizon for quite a while now, and I finally found this one in a Denver self-serve yard over the weekend. (Read More…)

By on September 28, 2013

11 - 1987 Plymouth Horizon Down On the Junkyard - Picture courtesy of Murilee MartinChrysler did pretty well selling Mitsubishi-derived products in North America, but the only platform from their European operations that was a hit over here was the Simca-based Omnirizon. These cars had a lengthy production run and you still see a fair number in wrecking yards these days; in this series so far, we’ve had this ’78 Horizon, this ’83 Dodge Rampage Prospector, this ’84 Turismo, this ’85 Shelby Charger, this ’86 Omni, and this this Shelby-ized ’86 Omni GLH. I’d really like to find a final-year-of-production 1990 model Omnirizon, but so far this ’87 is the newest example I’ve seen in the wrecking yard. (Read More…)

By on August 21, 2012

Even after Chrysler debuted the company-saving K Platform in 1981, the older Simca-derived Omnirizon continued to be built in large quantities. Sightings of te Dodge Omni, Plymouth Horizon, and their many siblings and cousins are very rare today, but I still run across the occasional example in the wrecking yards. We saw this ’78 Horizon not long ago, plus this ’84 Turismo, and today we’ll take a look at an even later Omnirizon. (Read More…)

By on June 26, 2012

The Simca-derived Omnirizon platform led to some sportier-looking variations as the Malaise Era ground to a close. The hatchback-coupe Dodge 024 and Plymouth TC3 became the Charger and the Turismo, respectively, in 1982. Turismos were never plentiful, and these days they’re nearly extinct. Here’s a rare example I found yesterday at a Denver self-serve wrecking yard. (Read More…)

By on May 26, 2012

Yesterday’s Junkyard Find was one of the better-known examples of the Simca-based “Omnirizon” platform, and you still see 80s Dodge Chargers here and there. What you won’t see often is today’s Junkyard Find, a first-year Plymouth Horizon. I found this one languishing in a Denver self-serve junkyard. (Read More…)

By on August 7, 2011


40-year-old cars have an edge on the Index of Effluency, LeMons racing’s top prize. Chrysler products also have an edge. And, of course, French cars have a huge edge on the IOE. When you race a car that’s simultaneously 40 years old, a Chrysler, and French… well, just keep it running most of the weekend and the big trophy is likely to go home with you. (Read More…)

By on June 9, 2011


I find it impossible not to get obsessed with the idea of a 1960s Chrysler product with factory-installed Ardun-hemi-headed Ford V8-60, and now TTAC reader Paolo has sent us some photos of his extremely clean Esplanada. (Read More…)

By on May 31, 2011


I love stories of American cars that take a weird journey to production in South America, preferably with a dash of European influence added during the journey’s many twists and turns. The Argentinean Renault Torino, a Rambler American with Jeep Tornado engine and Pininfarina rebody is a great example, as is the Willys Itamaraty, a limo-ized Willys Aero sold in Brazil by Ford. The list goes on, but perhaps the greatest, most convoluted tale of them all is that of the Simca Esplanada. How about a late-60s Chrysler product, based on a Dearborn-designed French Ford, with an Ardun-ized hemi Ford Flathead V8 under the hood? (Read More…)

By on May 19, 2011


When you’ve driven your $500 Citroën ID19 race car from San Diego to Miami and raced a Mini Moke-based Apollo Lunar Rover, where do you go from there? Why, you buy a furiously underpowered, 40-year-old Chrysler of Europe product and race it for 24 straight hours at a high-altitude road course packed with BMW E30s and V8 Detroit bombs. What else could you do? (Read More…)

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