The last time I looked at my 1969 Chevrolet CST/10, it was a pile of disappointment. After reviving it and replacing a freeze plug, it proceeded to pop three more freeze plugs during warm up. Time was beginning to run out, my dad’s house had gone up to market and quickly sold. The truck was a long way away from driving out of Houston, and I needed to get it out of town. Time and money were a factor, I didn’t have time to spend money running a truck and trailer to Houston, just for the CST/10. Thankfully, three things lined up: A truck, a trailer, and a reason to drive to Houston. The truck is a customer’s, who loans the truck out in return for a few favors on the truck’s maintenance. The trailer came from my friend’s rally shop, which I moonlight at. And the Lone Star Region Porsche Club had invited me to partake in their refreshed autocross program at Houston Police Academy just before the closing deadline on my father’s house. Win-win, right? I packed the suitcase, tools and dog, hemorrhaged a gas pump to fill the truck, and blasted to Houston.
Though Ram knocked Chevrolet off the monthly sales throne for the first time since August 1999, the brand is ready to reclaim their part of Truck Mountain by offering incentives and extending their annual Truck Month into April.
Ford dropped a
heavy light weight military-grade aluminum gauntlet with a metallic thud when they announced that the aluminum-intensive F-150. With up to 97% of the body being made of aluminum, and with Ford’s claims that it has dropped 700 pounds off the truck’s curb weight, the industry took notice. So much so, that GM announced their plans for an aluminum Chevrolet Silverado and GMC Sierra shortly after the North American International Autoshow, where the F150 was debuted.
According to WardsAuto reported that some analysts are not quite as impressed, and are unsure whether or not it will make as large of an impact as expected.
Though the 2014 Chevrolet Silverado took home North American Truck/Utility of the Year at last month’s Detroit Auto Show, the large pickup and its brother, the GMC Sierra, have suffered from “the least successful large pickup launch over the last 15 years” according to Barclays Capital analyst Brian Johnson.
The Wall Street Journal today announced that GM is planning on producing aluminum-bodied pickups for the next generation Chevrolet Silverado and GMC Sierra, due for 2018. This comes on the heels of Ford moving the 2015 F150 to an all-aluminum body, with around 97% of the body structure being aluminum (Including the load floor of the bed), which Ford claims has saved 700 pounds off the curbweight of the F150. GM plans to weld panels together as opposed to Ford’s riveted and bonded aluminum panels, to seek further weight savings.
There’s just something about a diesel pickup truck that makes grown men regress into Tonka-loving children. Even my Prius-driving environmentalist friends in Berkeley admit they secretly want a diesel pickup. The problem of course is that diesel pickups are expensive (the cheapest diesel Ram 2500 is $36,975 and it doesn’t have an automatic transmission, the cheapest oil-burning F-250 is $38,250) and, for the majority of us, the high payload and towing capacities are overkill. While economical in a specific sense, the large diesel trucks aren’t “fuel-efficient” either. Until now. Mark your calendars folks, The 2014 Ram 1500 Eco Diesel is the half-ton truck in America sporting a small diesel engine.
I’ve never cared for the phrase “as American as apple pie” as apple pie is far from an American invention. Instead, we should say as “American as the pickup truck.” In 1925 Ford crafted the “Ford Model T Runabout with Pickup Body” and America’s love affair began. The Chevrolet Silverado, and its mechanical twin the GMC Sierra, may not be the best-selling vehicle in America (that award goes to the aging Ford F-150) but the Chevy alone has outsold the Toyota Camry by 55,000 units this year. Toss in the Sierra and there are more GM trucks sold on our shores in a year than all the Volkswagen, Audi and Porsche products put together. The high sales number and high profit margins explain the intense Ford vs Chevy vs RAM rivalry. With a new RAM in 2013 and a light refresh only a year later, GM is firing back with an all-new Silverado and Sierra. Does Chevy’s new half-ton have what it takes to be king of the hill?
Many dealers are complaining that price differentials between the all new GM pickup trucks and heavily discounted competitors from Ford and Ram are leaving them with disappointing sales results. The new Chevy Silverado and GMC Sierra were launched in June amid heavy incentives from competitive brands. But the trucks, which have been praised by the press, are not moving quickly. Automotive News reports that a Pasadena, Texas dealer says that his supply is up to 170 days, compared to his normal inventory of 110 days supply. A dealer in Austin reports a 120 day supply, up from his norm at 90 days.
We don’t just love pickup trucks in America, we practically worship them. The half ton pickup truck is an American icon embedded into our music, our entertainment and almost the core of our culture. If you haven’t owned or wanted to own a pickup truck, you’re probably a communist infiltrating American society and should be stopped. Despite inroads from the Japanese competition, the full-size truck market is a solidly American segment that isn’t just led by the big three, it’s dominated by them. In August, RAM took third place with 33,009 pickups sold in the US of A, more than three times the number four player: this week’s Toyota Tundra. Why is this gap so large when Toyota crushes the big three in so many other segments? Let’s explore that while we look at Toyota’s refreshed 2014 Tundra.