Tag: Signage

By on June 24, 2010

What do you call it when you roll through a stop sign with only a perfunctory tap on the brakes? Here in Oregon, the name “California stop” seems to have stuck. But it turns out that Oregon’s petty provincial put-down may just be a backhanded compliment. According to Gary Lauder, stop signs suck and should be replaced, if not ignored. And you know what? He’s got a hell of a point. Check out his recent presentation from the TED conference, and contemplate the possibilities of a post-stop sign world.

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