#shouwang
Hyundai Hops On The China Brandwagon
Hyundai, which has a flourishing and fast-growing joint venture with Beijing’s BAIC, is jumping on the bandwagon of fake Chinese brands. Probably not on Hyundai’s own volition, and probably with a lot of gentle urging by the Chinese government which thinks that the answer to China’s cluttered market is brands, brands, and more brands.
Carnewschina has it that the new brand of the Hyundai/BAIC JV will be called “Shouwang.”
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