The Truth About Cars » Shiga http://www.thetruthaboutcars.com The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. Fri, 15 Aug 2014 13:35:29 +0000 en-US hourly 1 http://wordpress.org/?v=3.9.2 The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. The Truth About Cars no The Truth About Cars editors@ttac.com editors@ttac.com (The Truth About Cars) 2006-2009 The Truth About Cars The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. The Truth About Cars » Shiga http://www.thetruthaboutcars.com/wp-content/themes/ttac-theme/images/logo.gif http://www.thetruthaboutcars.com Slow EV Sales Disappoint And Frustrate Nissan COO http://www.thetruthaboutcars.com/2012/11/slow-ev-sales-disappoint-and-frustrate-nissan-coo/ http://www.thetruthaboutcars.com/2012/11/slow-ev-sales-disappoint-and-frustrate-nissan-coo/#comments Tue, 06 Nov 2012 14:37:51 +0000 http://www.thetruthaboutcars.com/?p=466022 Nissan’s chief operating officer Toshiyuki Shiga said he was “disappointed and frustrated” by the lackluster sales of electric vehicles in general and the Leaf in particular. Speaking at the mid-term results press conference at the Nissan HQ in Yokohama, his emotional appeal to recognize Nissan’s pioneering efforts in the field of zero emissions had undertones of […]

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Nissan’s chief operating officer Toshiyuki Shiga said he was “disappointed and frustrated” by the lackluster sales of electric vehicles in general and the Leaf in particular. Speaking at the mid-term results press conference at the Nissan HQ in Yokohama, his emotional appeal to recognize Nissan’s pioneering efforts in the field of zero emissions had undertones of an eulogy on the electric vehicle:

“Somewhere in the history of mankind, people will have to switch from fossil fuels to renewable energy, and Nissan is assuming the risk to do it now. We were the first volume maker deploy EVs globally. Please don’t forget that we have this passion and a sense of mission.”

Not giving up on EVs, Shiga personally heads a task force to accelerate the sales of EVs. So far, Shiga did not have more to report than mining the data harvested from the connected Leafs, and giving the data to companies that will install quick chargers.

Next month, it will be two years that Nissan launched the Leaf pure EV. According to Shiga, it saw global sales of 42,700 units since introduction, 19,000 of them in Japan.

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