Diess Named Volkswagen Group CEO As Company Plans a New Way of Managing Brands

Volkswagen brand chief Herbert Diess, 59, now pulls all the levers at Volkswagen Group. On Thursday, the automaker’s supervisory board appointed Diess as CEO and said goodbye to Matthias Müller, who stepped down from the top position “by mutual agreement,” effective immediately.

The shakeup at the top comes as Volkswagen Group changes the way it manages the multiple brands under its corporate umbrella. There’s now a plan for six new business areas (plus the formation of a China region), with VW Group brands organized into three tiers — volume, premium, and super premium. All of this, in VW’s view, should lead to a streamlined decision-making process and a nimbler company.

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Cadillac Dealers Prepare To Step Up, Or Leave, Sales Game Under De Nysschen

Facebook commenters and the automotive press aren’t the only ones feeling the lash from Cadillac boss Johan de Nysschen, as dealers themselves are feeling the pressure to step up their game.

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  • Lorenzo They won't be sold just in Beverly Hills - there's a Nieman-Marcus in nearly every big city. When they're finally junked, the transfer case will be first to be salvaged, since it'll be unused.
  • Ltcmgm78 Just what we need to do: add more EVs that require a charging station! We own a Volt. We charge at home. We bought the Volt off-lease. We're retired and can do all our daily errands without burning any gasoline. For us this works, but we no longer have a work commute.
  • Michael S6 Given the choice between the Hornet R/T and the Alfa, I'd pick an Uber.
  • Michael S6 Nissan seems to be doing well at the low end of the market with their small cars and cuv. Competitiveness evaporates as you move up to larger size cars and suvs.
  • Cprescott As long as they infest their products with CVT's, there is no reason to buy their products. Nissan's execution of CVT's is lackluster on a good day - not dependable and bad in experience of use. The brand has become like Mitsubishi - will sell to anyone with a pulse to get financed.