Period advertising can be entertaining. The ads are often graphically interesting and it’s also kind of educational to read the copy. At the least they are historical artifacts, a window into the commercial mind of a different era. For the long Fourth of July holiday weekend we posted a piece on the Liberty Motor Car Company
, including the above ad. It was published sometime between 1916 and 1923, when Liberty went out of business. While reading the ad copy, I came across the following phrase:
“How about safety, in these days of women drivers and crowded traffic? Did you ever see an emergency brake applied with a touch of one finger that will stop a car without shock at full speed – surely – smoothly – safely. Try the Liberty emergency – and try it where life might depend on its action.“
At first my reaction was “women drivers”? (Read More…)
In a recent post on Stillen’s contest to design a body kit for the Scion FR-S, I brought up the history of the Fisher Body Craftsman’s Guild, a scholarship based model making contest for budding designers that ran from 1930 to 1968. Since just about all of the promotional materials for the Guild were targeted at boys, I wondered if any girls ever tried to enter the competition.