Chrysler is coming off a strong year sales-wise, but negotiations with the Canadian Auto Workers will force the company to make a tactical decision; should Chrysler take a tough line in an effort to reduce costs, or look for a quick settlement in order to hold off a strike, maintaining their sales hot streak.
Tag: sergio marchionne
Sergio Marchionne has been one of the most prolific alarmists regarding European overcapacity, and who can blame him? The economy is in the dumps in Fiat’s home market, as well as crucial export markets, and closing a plant would come with all kinds of blowback.
Volvo is looking to establish a North American manufacturing foothold, but rather than doing it themselves, they’re looking to collaborate with another automaker – and Fiat is high on their list.
Although news articles on the topic are fairly thin, it seems almost inevitable that Mazda and Fiat will continue doing business together, with the next step involving Mazdas built at Fiat/Chrysler plants.
An interview in July’s Automobile magazine has Sergio Marchionne putting to rest a number of future product plans for Chrysler, among them, the definitive fate of the minivan.
Back when I was searching for my first car, I briefly found an Alfa Romeo Spider that looked like it would be in passable condition. Before I could even call the number from the classified ad, my father chimed in with his usual wisdom. “Oh, you don’t want to start with those. They were crap! Just get a Miata and finish!”.
An article in Automotive News lavishing praise on the Chrysler/Fiat
merger of equals marriage inadvertently spilled the beans on a couple upcoming products from Marchionne’s minions.
Our intrepid Brazilian correspondent Marcelo got the hearts of Canuckistani readers racing after he leaked news of an expanded Fiat lineup for Canada. According to Senhor de Vasconcellos, Fiat will add new product in Canada, where 500 sales have been much stronger than the USA. The only question is what the mystery product will be, now that Fiat head Sergio Marchionne confirmed the new model at a Toronto event.
Sergio Marchionne told Auto Express that Fiat may stick to small cars in the future, with vehicles like the 500L and the much-lauded Panda acting as Fiat’s “bigger” offerings. The reason behind the move appears to be greater consolidation with Chrysler and Fiat’s larger cars meeting a cool reception in the market.
Chrysler alerted the Securities and Exchange Commission that they’d be withdrawing their request for as much as $3.5 billion in loans. The money was to be used for the development of unspecified “green” vehicles.
Fiat will uneveil a bigger, five-door model, possibly related to the 500, at this March’s Geneva Auto Show. The new car will be built in Fiat’s Serbian plant and was designed with the U.S. market in mind, according to Automotive News. Europe will receive the new model before we do, and hopefully Sergio Marchionne isn’t “naively optimistic” about the car’s success in America. No word on whether or not it’s the Fiat Panda. We hope so.
It’s becoming increasingly clear as time goes on that the Chrysler five year plan promulgated in November 2009 was merely a stopgap strategy aimed at stabilizing the then-recently-acquired firm while CEO Sergio Marchionne plotted a strategic course globally. Now, with news that Alfa is going to be re-launched with the US as its major focus (possibly replacing Dodge), we’re getting a better and better picture of where the Sergio Show is headed with his transatlantic alliance. In an interview with Automotive News Europe [sub], Marchionne gives the latest snapshot
In his vision, Alfa Romeo and Jeep both have the DNA and the rich history capable to make them the alliance’s two global brands. “We need to continue to globalize Jeep and Alfa, so the development of architectures and engines that are designed to support these two brands is crucial, and everything else becomes almost secondary,” he said.
Chrysler clearly won’t be a global brand, as its products are rebadged as Lancias in Italy. Fiat will offer full lineups in Europe and South America, but only the Fiat 500 will be a truly global brand, in a role Marchionne compares to BMW’s MINI. Dodge doesn’t even rate a mention in this interview, which can only be interpreted as more evidence that it will be lucky to survive at all.