By on April 12, 2016

Ferrari-488-GTB-1

Sergio Marchionne, wearer of many hats, appears poised to don yet another cappello.

Following the departure of former Ferrari chairman Luca di Montezemolo, who high-tailed it in 2014 due to clashes with Marchionne over company strategy, Bloomberg is reporting that current Ferrari CEO Amedeo Felisa is planning to retire after the nomination of a new board of directors, expected sometime this week.

Felisa does plan to stay as a board member, but this change will leave the role of CEO vacant … and we all know how much Sergio loves to be the Big Boss of Things. (Read More…)

By on April 9, 2016

Jeep Wranglers Coming Down The Line In Toledo

A group of Jeep fans wants Fiat Chrysler Automobiles CEO Sergio Marchionne to make a Sophie’s Choice-style decision to save their beloved offroader.

To avoid the destruction of the storied brand at the hands of its parent company, FCA must cast it loose, the group states in a strongly-worded Change.org petition.

“As owners and fans of Jeep vehicles, we are calling on Fiat Chrysler Automobiles to separate Jeep from FCA’s stable of failing brands and debt,” the petition states. “We urge FCA to execute a spinoff to save Jeep.”

(Read More…)

By on April 6, 2016

FCA US LLC HQ WTFBBQ

The Sterling Heights, Michigan facility that manufactures the Chrysler 200 will have its output halved this summer, with about 1,420 workers laid off indefinitely as a result, reports the Detroit News.

Both production lines of the midsize sedan were idled for nine weeks earlier this year to compensate for an inventory glut and low demand. Now, only one line will stay open, employing about 1,900 workers.

(Read More…)

By on March 14, 2016

Google Toyota Prius Autonomous Vehicle

The brain trust of yet another artificial intelligence technology startup has been snapped up as automakers prepare for our terrifying, dystopian future.

That, Sergio Marchionne has a sure-fire recipe, jury selection begins in ignition trial, Tesla doesn’t need no stinkin’ successful low-priced car, and GM goes big on commercial sales … after the break!

(Read More…)

By on March 2, 2016

Sergio Marchionne with text message conversation with Tim Cook, Image Source: FCA

It seems Sergio Marchionne may be switching teams when it comes to shacking up with another company to build cars of the future, reports Bloomberg.

At the Geneva International Motor Show, the self-confessed Apple geek said that Fiat Chrysler Automobiles would be well-suited to contract build a car designed in California.

“I would assume that we have the credibility to be one of the players they have looked at,” Marchionne said in Geneva. “There are parts of us that would be interesting for them.”

(Read More…)

By on February 1, 2016

car-brands

FCA’s sweater-in-chief Sergio Marchionne has a plan to turn around the debt-laden and ailing automaker: stop building cars that lose money. That sounds like common sense, so long as oil prices stay low and the demand for trucks, SUVs and crossovers remains high.

But that plan introduces a new set of problems, chief among them the fact that ditching the car market leaves FCA exceptionally exposed to future volatility in oil prices. Crude prices affect prices at the pump, which affects the demand for certain types of vehicles. Sergio is betting oil prices will stay low by focusing on vehicles with ever-increasing price tags and ever-growing gas tanks.

Still, there will always be some demand for small cars. It was true in 1950 and it is true today. So what will Mr. Sweater do to meet that demand? Simple: he’ll buy those vehicles from another automaker and badge engineer them the old-fashioned way.

(Read More…)

By on January 27, 2016

FCA_Location_1_Torino_Lingotto_high

Fiat Chrysler Automobiles CEO Sergio Marchionne on Wednesday said the automaker would rely more heavily on profitable Jeeps and Rams in North America and Europe to help its business remain profitable in other sagging areas and regions.

“We are not of the view that this industry is facing an impending demise,” Marchionne said before announcing FCA’s adjusted earnings of $1.78 billion in the fourth quarter.

Marchionne and CFO Richard Palmer said Jeep’s success in North America and Europe led the company last year and would be the “bedrock” for the automaker’s future. The automaker laid out specific plans to bring forward a Jeep pickup and Wagoneer, and let wither less-profitable models such as the Chrysler 200 and Dodge Dart. (Read More…)

By on January 26, 2016

Jeep-Renegade-19

On Wednesday, Fiat Chrysler Automobiles CEO Sergio Marchionne will update investors on his long-term plans and fourth-quarter profits — namely, how many Jeeps it sold — during his scheduled earnings conference call.

It’s widely expected that Sergio will address the near-certainty that Jeep will build a pickup based on the Wrangler, as well as the future for the Jeep Compass that’ll likely survive from the Patriot/Compass twin billing, and Jeep’s potential to keep afloat fledgling FCA brands such as Maserati and Alfa Romeo.

Analysts say FCA’s ambitious target of $5 billion profit by 2018 would be almost unattainable at this point.

“‘Ambitious’ is not really an adequate word to describe it, ‘fantasyland’ might be more appropriate,” Bernstein’s Max Warburton told Automotive News.

(Read More…)

By on January 14, 2016

2014 SRT Viper GTS

The reports of the Dodge Viper’s demise may have been greatly exaggerated. If I can borrow a concept from William Goldman, it appears that the Viper is only mostly dead.*

Back in October, when the labor agreement between the United Auto Workers and FCA was hammered out, there was a flurry of reports stating the Dodge Viper was bound for death. That was based on a contract that indicated Chrysler’s Conner Avenue Assembly, where the Dodge Viper is hand-built, had no products planned beyond the life cycle of the current Viper model.

At the time, I said that while the news didn’t bode well for Dodge’s V-10 supercar, the death of the Viper wasn’t certain. Now, at a press conference at the 2016 North American International Auto Show in Detroit, FCA CEO Sergio Marchionne has said that “there is a possibility that a new version of the Viper may surface.” (Read More…)

By on January 13, 2016

jeepgladiatorconcept

If there was any confusion about Chrysler’s plans to build a pickup variant of the Wrangler, something for which Jeep fans and car enthusiasts in general have clamored, Fiat Chrysler CEO Sergio Marchionne cleared it up at a press conference at the 2016 North American International Auto Show in Detroit.

Marchionne unequivocally stated the automaker will be making a Jeep with a bed, probably by early 2018.

Jeep last sold a pickup truck, the Comanche variant of the XJ Cherokee, in 1992. The last time they sold a CJ based pickup was in 1986, with the CJ-8 Scrambler.

(Read More…)

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