Tag: Sendai

By on February 16, 2011

Today, I saw a new, and so far the finest specimen of Japan’s new export products: A car factory. Remember when the Nikkei wrote about a new Toyota factory in the Miyagi Prefecture with a U-shaped assembly line where the assembly time is cut down to a third? Not only did they get it wrong. They missed the best part of the story: Budget car factories, ready for export. Of course, that’s not how it was sold to the natives.

Ohira is a little village near Sendai. Sendai is a town two Shinkansen hours north of Tokyo. The area is famous for its beef tongue, not the hottest export item. Ohira was known for exactly nothing until Toyota decided in 2007 to relocate their factory from Sagamihara, in the outskirts of Tokyo, up into the woods of Ohira.

A year later, the whole region went into shock: (Read More…)

Recent Comments

  • zeus01: Chrysler has already tried to put out a Mustang competitor on more than one occasion. The first serious...
  • Tosh: So, who doesn’t want a nice unit?
  • xtoyota: Are tax payer really loosing ??? State gives tax free giveaway it cost tax payer NOTHING since if they...
  • Middle-Aged Miata Man: Apt comparison. Lexus isn’t what it used to be.
  • Middle-Aged Miata Man: I like the current Fusion, but I dare anyone to find a single one since 2013 with...

New Car Research

Get a Free Dealer Quote

Staff