Tag: Sendai

By on February 16, 2011

Today, I saw a new, and so far the finest specimen of Japan’s new export products: A car factory. Remember when the Nikkei wrote about a new Toyota factory in the Miyagi Prefecture with a U-shaped assembly line where the assembly time is cut down to a third? Not only did they get it wrong. They missed the best part of the story: Budget car factories, ready for export. Of course, that’s not how it was sold to the natives.

Ohira is a little village near Sendai. Sendai is a town two Shinkansen hours north of Tokyo. The area is famous for its beef tongue, not the hottest export item. Ohira was known for exactly nothing until Toyota decided in 2007 to relocate their factory from Sagamihara, in the outskirts of Tokyo, up into the woods of Ohira.

A year later, the whole region went into shock: (Read More…)

Recent Comments

  • brandloyalty: CR did this with the all-new 2006 Suzuki Grand Vitara. The equivalent Rav4 was later to market so CR...
  • conundrum: Paul Hogan, Crocodile Dundee, about single-handedly rescued Subaru from complete obscurity in 1995 or so....
  • Big Al from Oz: Chrysler has never been a huge success in Australia and I don’t think Australia will miss any...
  • dividebytube: Also a two-tone paintjob does stand out – even a white Mini with a black roof and fender cladding...
  • The Ryan: Yeah, in my town, Mitsubishis are very well represented. Almost as well as Dodge Journeys. Probably says...

New Car Research

Get a Free Dealer Quote

Staff

  • Contributors

  • Matthew Guy, Canada
  • Ronnie Schreiber, United States
  • Bozi Tatarevic, United States
  • Chris Tonn, United States
  • Corey Lewis, United States
  • Mark Baruth, United States
  • Moderators

  • Adam Tonge, United States
  • Corey Lewis, United States