Former Nissan racer Steve Millen’s aftermarket performance company Stillen is running a contest involving Facebook. Amateur designers can style the company’s body kit that will accompany Stillen’s performance toys for the Scion FR-S. The winner will get to attend SEMA this November, when the body kit will have its first public display. When I saw the headline my first thought was, “What, another social media hypefest?” Just the other day, Derek Kreindler questioned the value of Nissan’s efforts to crowdsource product planning via social media sites. Does the general public know any more about designing cars than it does about product planning? (Read More…)
Sex sells. Or does it? I’ve long argued that sex actually gets in the way of selling cars. Who can think about cars when they’re thinking about sex? Sure, the blog posts on The Babes of SEMEN—I mean SEMA get eight billion hits. But so what? Does a pretty face and a pneumatic chest do anything to stimulate people to buy the trash and treasure (mostly trash) on display at a show or available (God help us) via the web? The example here is a perfect example of why you catch more flies with honey than vinegar. But as far as I know, the only reason to catch flies is to kill them. Or at least trap them on a sticky stuff until they die. Hey, come to think of it, maybe sexual come-ons (so to speak) aren’t such a bad idea . . .