So I was sitting around the house the other day and my mind started drifting to the Toyota Matrix. Do you remember the Matrix? This was a happy little Japanese 5-door hatchback that never really harmed anybody, except people with eyes who looked directly at the front bumper of XRS models.
No, I’m kidding. It wasn’t that ugly. Also not very ugly was its twin, the Pontiac Vibe, which was essentially the Geo Prizm of the modern era. What I mean by this is, it’s got Toyota running gear, and Toyota gas mileage, and Toyota reliability, but it’s two grand cheaper on Craigslist because everyone thinks it’s a Pontiac.
Now, these were, by all accounts, excellent cars. I mean, sure, they were dull. And they drove like economy cars. And they didn’t really have many features beyond power windows and a CD player. But in the early 2000s, this was about all you could want from a new automobile that cost like fifteen grand.
And yet people didn’t want it. The Matrix and Vibe went through one redesign together where they sort of lost the character of their shapes. And then, that was it: the cars were gone, Pontiac was gone, and Toyota sort of gave up on the hatchback game except the Yaris, which is a car that makes it seem kind of like Toyota gave up on the automobile game.
So what the hell happened?