The Truth About Cars » Scuderia http://www.thetruthaboutcars.com The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. Sat, 12 Apr 2014 23:33:02 +0000 en-US hourly 1 http://wordpress.org/?v=3.8.1 The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. The Truth About Cars no The Truth About Cars editors@ttac.com editors@ttac.com (The Truth About Cars) 2006-2009 The Truth About Cars The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. The Truth About Cars » Scuderia http://www.thetruthaboutcars.com/wp-content/themes/ttac-theme/images/logo.gif http://www.thetruthaboutcars.com Ferrari To Ford: F You http://www.thetruthaboutcars.com/2011/03/ferrari-to-ford-f-you/ http://www.thetruthaboutcars.com/2011/03/ferrari-to-ford-f-you/#comments Sat, 05 Mar 2011 11:12:44 +0000 http://www.thetruthaboutcars.com/?p=386269

Ford and Ferrari finally settled their differences over the alleged trademark infringement by Ferrari. In cases like these, one lawyer usually tells the other: “What does it take for this to go away?” In this case, Ford’s lawyer must have answered: “Lose the F, or lose the case.”  And that’s what happened.

Ford had dragged Ferrari into the U.S. district court in Detroit, after Ferrari had the nerve to call their new Formula One racer the “F150”. Ford feared massive dilution of their F-150 truck mark, and sued.  Ferrari backed off and called the racer “Ferrari F150th Italia,” saying that “the choice of name stems from Ferrari’s desire to pay tribute to this year’s one hundred and fiftieth anniversary of the Unification of Italy.”

That wasn’t good enough for Ford. The effing F had to go. According to Reuters, Ford spokeswoman Anne Marie Gattari said the new name “still contained F and 150,” and that change “was not acceptable to us.”

Ffffollowing that, Ferrari announced in an article titled “The Horse Whisperer – The name changes but not the sense“:

“In order to avoid the slightest risk of anyone confusing a Formula 1 car with a pick-up truck, for their part, the men from Maranello have decided that the car will lose the F that precedes the number 150 and which stands for Ferrari, as it has done on numerous occasions when it’s come to giving a car a code name, be it for the race track or the road. It appears that this could have caused so much confusion in the minds of the consumer across the Pond that, at the same time as losing the F, the name will be completely Italianised, replacing the English “th” with the equivalent Italian symbol.

Therefore the name will now read as the Ferrari 150° Italia, which should make it clear even to the thickest of people that the name of the car is a tribute to the anniversary of the unification of our country. Let’s hope the matter is now definitely closed and that we can concentrate on more serious matters, namely ensuring that our car that already seems to be pretty good out of the box, becomes a real winner.”

The little circle behind the “150” is the Italian way to say “150th”. The websites “FerrariF150.com” and “Ferrari150.com” are also gone after Ford accused the scuderia of cyber-squatting.

And the winner is? Ferrari. Never in recorded history had a Formula One car so much exposure before it had finished a single race. A Google search for “Ferrari F150” produces 562,000 hits. It may even rub off on another Ferrari. What did Ferrari call their first 4seater, 4WD car? Ferrari Quattro Sede? Ffforget about it. It’s the Ferrari FF. They say it stands for “four-seater, four-wheel drive.” In Italian, fffor sure.

We know better.

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Ford Wins Over Ferrari In Formula One http://www.thetruthaboutcars.com/2011/02/ford-wins-over-ferrari-in-formula-one/ http://www.thetruthaboutcars.com/2011/02/ford-wins-over-ferrari-in-formula-one/#comments Sat, 12 Feb 2011 13:12:01 +0000 http://www.thetruthaboutcars.com/?p=383710

In the brouhaha over Ferrari’s alleged trademark violation, Ferrari did the smart thing and surrendered. Ferrari withdrew the “F150” name for its new Formula One race car. Ford had brought suit in federal court, alleging that “Ferrari has misappropriated the F-150 trademark in naming its new racing vehicle the ‘F150′ in order to capitalize on and profit from the substantial goodwill that Ford has developed in the F-150 trademark.”

Ferrari had maintained that the name had nothing to do whatsoever with Ford’s bestselling truck, saying that “the choice of name stems from Ferrari’s desire to pay tribute to this year’s one hundred and fiftieth anniversary of the Unification of Italy.”

Faced by an army of Ford lawyers, Ferrari went into reverse. According to IANS/AKI  (via Sify), Ferrari will now call the racer “Ferrari F150th Italia.”

Nevertheless, Ferrari continues to profess its innocence: “Ferrari retains that there can be no way to confuse the one-seater…or even think that there would be a link with another brand,” Ferrari said in a statement. “It seems really difficult to understand what has been expressed by Ford.”

Let’s see whether Ford’s legal pit bulls will let go, or whether they will lay claim to the number 150, especially in an f-word. Stranger things have happened.

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This Is A Ford Truck http://www.thetruthaboutcars.com/2011/02/this-is-a-ford-truck/ http://www.thetruthaboutcars.com/2011/02/this-is-a-ford-truck/#comments Thu, 10 Feb 2011 12:44:49 +0000 http://www.thetruthaboutcars.com/?p=383467

You think only China has a total disregard for intellectual property? Ford filed a trademark infringement suit on Wednesday against a foreign carmaker. The only thing this carmaker has in common with China is their love for the red color. Ford sued Ferrari for blatantly stealing the name of the world’s best selling vehicle, the F-150.

Ferrari named its 2011 Formula 1 racing car the “F150.” And Ferrari’s F150 logo bears striking resemblance to the one on Ford’s F-150 pickup truck, Ford said in a complaint filed in U.S. District Court in Detroit.

Ford alleges that “Ferrari has misappropriated the F-150 trademark in naming its new racing vehicle the ‘F150′ in order to capitalize on and profit from the substantial goodwill that Ford has developed in the F-150 trademark.”

Yes, Ford says that Ferrari’s Formula 1 car poses as one of their trucks. The cornerstone of all trademark litigation is customer confusion and the resulting dilution of the trademark. To win, Ford needs to make the case that customers are duped into thinking that this Formula 1 car has something to do with a F-150 pickup.

According to Reuters, “Ford is asking the court to bar Ferrari from using the name. The automaker is also seeking unspecified damages, including damages of $100,000 under the Anticybersquatting Consumer Protection Act.”

Fiat owns 85 percent stake in Ferrari. Fiat also is involved with Ford’s crosstown colleagues at Chrysler. According to the complaint, Ford and Ferrari have a “legendary history as rivals in auto racing.”

The cybersquatting stems from a website Ferrari set up: http://www.ferrarif150.com.

There are two defenses against trademark infringement: Fair use and parody. Ferrari will most likely go the fair use route. “The choice of name stems from Ferrari’s desire to pay tribute to this year’s one hundred and fiftieth anniversary of the Unification of Italy,” Ferrari says in a statement on the website. F1 + 150 = F150, capisce?

If that doesn’t work, they can always try parody.  “Your honor, our drivers say, it drives like a truck. So we called it F150. Isn’t that funny?”

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