Even as GM abandons Facebook advertising because of a poor ROI, Ford is going full steam ahead with Facebook spending and including more “sponsored stories” – i.e. cheesy advertorial content – as part of their “accelerated” spending. The problem is that it doesn’t work.
Posted in Editorials, Generation Why, Industry, Marketing, New Cars, News Blog, Sales
Tagged as Facebook, Ford, ford escape, Ford Fiesta, ford fusion, scott monty, social media
Tagged as Facebook, Ford, ford escape, Ford Fiesta, ford fusion, scott monty, social media
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