The Truth About Cars » Scooters http://www.thetruthaboutcars.com The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. Sat, 26 Jul 2014 14:51:02 +0000 en-US hourly 1 http://wordpress.org/?v=3.9.1 The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. The Truth About Cars no The Truth About Cars editors@ttac.com editors@ttac.com (The Truth About Cars) 2006-2009 The Truth About Cars The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. The Truth About Cars » Scooters http://www.thetruthaboutcars.com/wp-content/themes/ttac-theme/images/logo.gif http://www.thetruthaboutcars.com With Car Brands Targeting Scooter Sales, Piaggio Bites Back http://www.thetruthaboutcars.com/2010/11/with-car-brands-targeting-scooter-sales-piaggio-bites-back/ http://www.thetruthaboutcars.com/2010/11/with-car-brands-targeting-scooter-sales-piaggio-bites-back/#comments Thu, 04 Nov 2010 16:42:15 +0000 http://www.thetruthaboutcars.com/?p=371482

The need to expand automotive brands while improving fuel economy is driving automakers to some interesting lengths of late. From GM future concepts that have more in common with a Segway than a Cruze, to Honda’s U-3X and Chrysler’s ill-fated PeaPod, automakers are sending strong hints that the future will be smaller and decidedly less car-like. And MINI and Smart recently took this trend to its logical conclusion, each announcing that they would build (or, more precisely, re-brand) scooters… or as they call them, “alternative mobility concepts.” Which raises the question: what’s a scooter brand to do? Well, Piaggio, maker of the Vespa and other scooter-based “alternative mobility concepts” isn’t going to just drone off into that good night, and it’s fighting back by creating an “alternative” to its core scooter products: a four wheeled car-like “mobility concept.”

Autocar reports that the Piaggio Ape-based NT-3 was unveiled at the Milan Motorcycle Show (and hey, MINI and Smart showed their scooters at the Paris Auto Show, so who’s to judge?), as a future Tata Nano-fighter. The three-seater, 300cc city car is being targeted at the Indian market, with production planned for the 2013 timeframe. But they’d better get a move on before their core scooter business gets eaten up by auto brands with nothing better to do.

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