Scion has had a sordid past. Originally, Scion was Toyota’s solution to a lack of 18-25 year old shoppers. Over the past 9 years however Scion has lost their way and lost their youth. Their median buyer just turned 42. The tC coupe, which started out as a car for college kids, now has a median buyer of around 30. Scion claims the FR-S is a halo car – to me, that means the FR-S will be bought by older drivers (who can actually afford it), attracting younger buyers to their showrooms. Despite being out of the target demographic, Scion flew me to Vegas to sample the FR-S’s sexy lines to find out.
Posted in Car Reviews, Scion, Toyota
Tagged as 2.0L, Alex Dykes, Alex L. Dykes, autocross, boxer, boxer engine, BRZ, Coupe, fr-s, FRS, gearbox, hachi-roku, kissing cousin, lightweight. review pre-production, Manual, manual gearbox, New Cars, pre-production review, Scion, Scion FR-S, scion frs, scions, Subaru, subaru BRZ, Toyota, toyotas, track time
Tagged as 2.0L, Alex Dykes, Alex L. Dykes, autocross, boxer, boxer engine, BRZ, Coupe, fr-s, FRS, gearbox, hachi-roku, kissing cousin, lightweight. review pre-production, Manual, manual gearbox, New Cars, pre-production review, Scion, Scion FR-S, scion frs, scions, Subaru, subaru BRZ, Toyota, toyotas, track time
Recent Comments
28-Cars-Later - Excellent points J.Emerson. I’m no expert on Europe, but I don’t fall in with the Eurocrats or the...
28-Cars-Later - I agree with your point, Daimler never had any interest in making quality cars, just access to the US distribution...
Scoutdude - Yup the Civic was over twice as likely to result in firey death as the Pinto on a per capita basis. Of course the Pinto outsold the Civic about 10 to 1....
28-Cars-Later - “But Al Gore bought indulgences, er, carbon credits” …as the centuries go by, the more things...
mikey - HDC…I’m not going to disagree. I don’t have a problem with management perks, and compensation. Higher education should have its...
28-Cars-Later - 150,000? Psft I was waiting for 175 :)
28-Cars-Later - I’ll argue 90% of the plebs will be too stoned/drunk/stupid to pick up on the lego-block nature of their new purchases.
canddmeyer - Marchionne is making a giant mistake if the DGC goes away.
HerrKaLeun - who did complain exactly? the same people who complain about the lack of manual transmission diesel wagons that they intend to buy as 10-year old...
PonchoIndian - jimbob457 all the car companies have done this at one time or another. Would you not buy a Porsche Cayman because it doesn’t get the more...