Tag: Scion

By on December 4, 2014

Scion brand sales chart 2014For the 18th consecutive month, the Scion brand’s U.S. volume declined in November 2014. The streak has reached a special low point, however, with the worst percentage decline since June and the lowest sales total since January 2012, when the iQ had only just arrived and the FR-S wasn’t yet on sale.

We’re long past expecting Scion to be capable of selling 14,400 cars a month as they did when the brand peaked in 2006. In 2012, Scion sold an average 6125 cars per month, an average which climbed to nearly 6700 monthly sales in the final seven months of that year.

But with just 3907 November 2014 sales, a 21.4% drop compared with November 2013 and a 30.3% decline compared with November 2012, the brand’s 18-month streak has tumbled to new lows. (Read More…)

By on November 27, 2014

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When the Scion iM makes its way over to our shores in 2015, it will ditch the aggro-blue paint job and the import tuner bodykit. How do we know this? Logic dictates that a mainstream car would look, well, mainstream. Oh, and spy photos.

(Read More…)

By on November 21, 2014

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The long-rumored Mazda2-based Scion is a step closer to reality, with Mazda unveiling the sedan version of the Mazda2.

(Read More…)

By on November 20, 2014

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If you needed another reason why Toyota decided to kill off the Matrix, here it is.

(Read More…)

By on November 12, 2014

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Well, we called it. Scion will be bringing its own version of the Toyota Auris over here as their next new model launch.

(Read More…)

By on November 3, 2014

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With the unveiling of the Scion iM just weeks away, a bit of news out of Thailand has revealed some information about the other new Scion that will be released alongside the iM.

(Read More…)

By on October 27, 2014

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TTAC Commentator Sam Hell Jr. writes:

Hi, Sanjeev!

The first car I bought for myself was a 2011 Scion tC. Compared with some other decisions I made three years ago (cough, cough, career in human resources, cough), this one’s turned out okay — to date, I’ve put 40k on the odo with no repair costs but regular maintenance, and the hatchback utility and decent fuel economy have both matched up well with my needs. I’ll probably have the tC paid off this year, and I’m looking forward to debt-free living, so the car and I are stuck with each other for some time to come.

My biggest complaint is with the car’s interstate manners. I take a handful of significant road trips every year, and at freeway speeds on anything but pristine pavement (of the kind one does not often traverse on I-80), the ride gets jittery, and the tire noise is, well, tiresome. (Read More…)

By on October 23, 2014

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The death of the Toyota Matrix will leave a hatchback-sized hole in Toyota’s lineup. But the replacement won’t be a Toyota, if Scion’s newest concept is any indication.

(Read More…)

By on August 16, 2014

Scion U.S. sales chart July 2014Having reached a four-year peak in 2012, the year in which the FR-S first arrived, sales at Toyota USA’s Scion division slid 7.1% in 2013.

Through the first seven months of 2014, every Scion model except the tC is selling less often than they did one year ago. The iQ’s 47% drop equals 1244 fewer sales through seven months. The FR-S’s 24% decrease translates to 2802 fewer sales.

Scion sold 173,000 new vehicles in 2006, the brand’s best year on record. With likely no more than 65,000 sales in 2014, Scion will have declined 62% from that point. (It was, not surprisingly, worse between 2009 and 2011.)

Scion’s Toyota parent company, however, sells a rather large number of vehicles in America. With just 2.6% of U.S. Toyota volume coming from Scion – 12% from Lexus – it’s not as though this has to be a long-term headache. Twelve different nameplates, on their own, outsell the Scion brand as a whole.

By on July 8, 2014

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It’s not an exceptionally large showroom, but the façade is enormous. The Tesla retail store in Columbus, Ohio wraps around an entire corner of the Easton Town Center, that city’s premier upscale shopping venue. My trip to the store, the first time I’d ever set foot in a Tesla retail location, was an eye opener. Tesla’s retail model is an example of what Scion could have (and should have) been.

(Read More…)

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