Tag: Scion

By on November 16, 2015

2015 Toyota C-HR concept

We haven’t held back our critique of Toyota’s handling of its Scion sub-brand.

Though Scion held such promise a decade ago, replacing the hot-selling first-generation xB with a mostly ignored, overweight, second-generation xB was a ticket to failure. Allowing the once-popular tC to linger mostly unchanged and mostly unathletic for more than a decade is akin to snatching defeat from the jaws of victory. A flash in the pan sports car, the FR-S, wasn’t – couldn’t be – the answer to the brand’s troubles.

Signs of life are once again appearing at Scion, however, and not from the most expected places. (Read More…)

By on November 12, 2015


Our friends over at AutoGuide have a juicy story about a patent filing from Toyota that details a decidedly BRZ STI-looking drawing that may signal a performance variant on its way.

According to AutoGuide, the patent, which was approved in Japan, was filed by Toyota, but named Subaru-parent company Fuji Heavy Industry as its owner. The patent was approved so let’s get them on the lots already.

(Read More…)

By on November 10, 2015


Toyota will build the next generation RAV4 and RAV4 Hybrid on its new global platform in Cambridge, Ontario, Canada near the Lexus RX in 2019, the automaker announced Tuesday.

The plant, which recently lost production of the Corolla to Mexico, would receive a significant upgrade to the Toyota New Global Architecture line that could be used to produce other cars in the future. In a statement announcing the RAV4’s production, Toyota executives touted the Cambridge and Woodstock plants as the “North American hub for sport utility vehicles.” (Read More…)

By on October 20, 2015

Scion LAAS Teaser

If history is any indication, North American consumers may get their first look at the Scion C-HR at the New York Auto Show in April 2016.

Autoblog confirmed Tuesday that Toyota would show off its production-ready cute ‘ute next March at the Geneva Auto Show. Last month, Scion teased a concept it would be showing in Los Angeles next month, widely considered to be the C-HR in Scion clothes. Both announcements may mean that the C-HR is following a pattern started by the Scion iM.

In 2014, Scion showed off an “iM Concept” in Los Angeles before taking the wraps off the production version in April 2015 at the New York Auto Show.

(Read More…)

By on October 6, 2015

Scion LAAS Teaser

Scion, Toyota’s “youth” brand, released the above teaser image Tuesday morning along with a brief press release stating their third all-new vehicle will be displayed at the Los Angeles Auto Show this November.

Is this the Toyota CH-R in Scion drag? It very much looks to be.

(Read More…)

By on October 5, 2015

2016 Scion iA

The FR-S did not turn out to be Scion’s savior. Doubts regarding the ability of a conventional hatchback and a subcompact sedan — the brand’s first sedan — to rescue a brand that was built on unconventional cars have been expressed in many corners.

Yet with the arrival of those two cars, the iA and iM, Scion was the fastest-growing car brand in America in September 2015 and the second-fastest-growing brand overall. (Read More…)

By on September 29, 2015

2011 Scion tC

TTAC Commentator Sam Hell Jr. writes:

Hi, Sajeev!

I read with deep concern your notice that the Piston Slap mailbag was empty. You kindly answered my previous query about putting more conservative tires on my ’11 automatic tC (now at 51,000 miles), despite the fact that I erroneously addressed the email to your parasitic e-twin Sanjeev, and I’m happy to pester you/be of service once more. Please find, below, my questions, and thank you for your time.

(Read More…)

By on September 15, 2015


Toyota’s compact crossover C-HR will be making another auto show appearance before its production version is unveiled next year at the Geneva Auto Show, and its quite possible that the model could make or break Scion’s future in the U.S.

Toyota hasn’t released many details about the C-HR, other than to say that it’ll be built on the same, global TGNA structure that the next-generation Prius is built on and would have a similar hybrid powertrain.

The small crossover would fit entirely within Scion’s wheelhouse of younger buyers who apparently can’t get enough of crossovers, and would help make relevant a brand that is, um, struggling with sales. (Read More…)

By on September 14, 2015

porsche scion

Only seven years removed from selling more than 100,000 cars in the United States, Scion’s current woes are more easily understood by looking at the brands which now outsell Toyota’s “youth” brand.

One such Scion-besting automaker: Porsche.

Rewind just one year and Scion, through the first eight months of 2014, was outselling Porsche by 10,000 units. Yet in the first eight months of 2015, Scion only outsold Porsche three times — in February, March, and May — and trails Porsche by nearly 2,200 sales heading into September.

Porsche is certainly not a Scion rival. Even the FR-S, Scion’s most costly car, costs only half as much as Porsche’s least expensive car, a basic, un-optioned Boxster. (Is there even such a thing?)

But the change in order speaks volumes about Porsche’s steady climb to record highs and the fall of Scion, the latter of which saw its share of the U.S. market fall by 73 percent, from 1.04 percent in 2006 to 0.28 percent in 2015. (Read More…)

By on August 24, 2015

"Both certified Toyota dealerships -- and those pending certification -- were built as part of the company's Eco-Image USA II initiative that puts an emphasis on environmental sensitivity when building new facilities or updating current facilities. For instance, under the program, panels used on the building's exterior are made up of 90 percent recycled aluminum and Toyota assists dealers with cutting edge green options, including different power sources such as solar, wind and geothermal."

At an upcoming dealer meeting in Las Vegas next month, Toyota will ask its dealers to stop advertising cars below invoice in an attempt to help keep residual values higher and keep dealers from competing in a “race to the bottom,” Automotive News is reporting.

If accepted, Toyota would join Honda in penalizing dealers who advertise cars below invoice. According to the report, after three reported violations in one year, Honda could withhold marketing money from a dealer — which could be $400 per vehicle. It’s unclear how Toyota may penalize its dealers who don’t comply with the proposed new rule.

(Read More…)

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