If you needed another reason why Toyota decided to kill off the Matrix, here it is.
Well, we called it. Scion will be bringing its own version of the Toyota Auris over here as their next new model launch.
With the unveiling of the Scion iM just weeks away, a bit of news out of Thailand has revealed some information about the other new Scion that will be released alongside the iM.
TTAC Commentator Sam Hell Jr. writes:
The first car I bought for myself was a 2011 Scion tC. Compared with some other decisions I made three years ago (cough, cough, career in human resources, cough), this one’s turned out okay — to date, I’ve put 40k on the odo with no repair costs but regular maintenance, and the hatchback utility and decent fuel economy have both matched up well with my needs. I’ll probably have the tC paid off this year, and I’m looking forward to debt-free living, so the car and I are stuck with each other for some time to come.
My biggest complaint is with the car’s interstate manners. I take a handful of significant road trips every year, and at freeway speeds on anything but pristine pavement (of the kind one does not often traverse on I-80), the ride gets jittery, and the tire noise is, well, tiresome. (Read More…)
The death of the Toyota Matrix will leave a hatchback-sized hole in Toyota’s lineup. But the replacement won’t be a Toyota, if Scion’s newest concept is any indication.
Through the first seven months of 2014, every Scion model except the tC is selling less often than they did one year ago. The iQ’s 47% drop equals 1244 fewer sales through seven months. The FR-S’s 24% decrease translates to 2802 fewer sales.
Scion sold 173,000 new vehicles in 2006, the brand’s best year on record. With likely no more than 65,000 sales in 2014, Scion will have declined 62% from that point. (It was, not surprisingly, worse between 2009 and 2011.)
Scion’s Toyota parent company, however, sells a rather large number of vehicles in America. With just 2.6% of U.S. Toyota volume coming from Scion – 12% from Lexus – it’s not as though this has to be a long-term headache. Twelve different nameplates, on their own, outsell the Scion brand as a whole.
It’s not an exceptionally large showroom, but the façade is enormous. The Tesla retail store in Columbus, Ohio wraps around an entire corner of the Easton Town Center, that city’s premier upscale shopping venue. My trip to the store, the first time I’d ever set foot in a Tesla retail location, was an eye opener. Tesla’s retail model is an example of what Scion could have (and should have) been.
“If I were to be told that, I’d pass out…It’s not going to be just one generation.”
-Fuji Heavy Industries President Yasuyuki Yoshinaga