The death of the Toyota Matrix will leave a hatchback-sized hole in Toyota’s lineup. But the replacement won’t be a Toyota, if Scion’s newest concept is any indication.
Through the first seven months of 2014, every Scion model except the tC is selling less often than they did one year ago. The iQ’s 47% drop equals 1244 fewer sales through seven months. The FR-S’s 24% decrease translates to 2802 fewer sales.
Scion sold 173,000 new vehicles in 2006, the brand’s best year on record. With likely no more than 65,000 sales in 2014, Scion will have declined 62% from that point. (It was, not surprisingly, worse between 2009 and 2011.)
Scion’s Toyota parent company, however, sells a rather large number of vehicles in America. With just 2.6% of U.S. Toyota volume coming from Scion – 12% from Lexus – it’s not as though this has to be a long-term headache. Twelve different nameplates, on their own, outsell the Scion brand as a whole.
It’s not an exceptionally large showroom, but the façade is enormous. The Tesla retail store in Columbus, Ohio wraps around an entire corner of the Easton Town Center, that city’s premier upscale shopping venue. My trip to the store, the first time I’d ever set foot in a Tesla retail location, was an eye opener. Tesla’s retail model is an example of what Scion could have (and should have) been.
“If I were to be told that, I’d pass out…It’s not going to be just one generation.”
-Fuji Heavy Industries President Yasuyuki Yoshinaga
If you purchase a Scion FR-S with an automatic transmission, I hope you’re deeply ashamed. There might be a legitimate reason. I’d accept a condition that prevents you from working a clutch and shifter. You know, something like losing a tussle with gangrene as a child or an advanced Type-II Diabetes induced foot-ectomy.
Harsh, inconsiderate statements, but why the hell would you want this car with an automatic?
The Toyota 86/Subaru BRZ may only exist for one generation, as comments by the car’s chief engineer suggest a dissolution of the partnership between Toyota and Subaru.
It’s the end of an automotive era, as the Scion xB (as well as the milquetoast xD) are set to die by the year’s end. In exchange, we’re getting a couple of new, world market Toyotas to shore up Scion’s lineup.
Tucked away in the darkened Scion section at the 2014 New York Auto Show, the 2015 Scion FR-S Release Series 1.0 may light up the room with its bright yellow paint, but the owner will still have to be the one to make it light up its tires.
On a busy freeway, a first-generation Scion xB putters along. Ahead, a confused medley of dump trucks, semis, and passenger cars performs the lane-change dance that we all know and loathe. For the driver and passenger of the toaster, things are about to get interesting- and infuriating.
Several Toyota models dominated this year’s Consumer Reports list of used car recommendations, with 11 out of 28 overall belonging to the automaker’s Scion, Lexus and namesake brands.