Tag: Scion

By on July 6, 2015

2016 Scion iA Exterior-004

When is a Scion not a Scion? Since Scion is division of Toyota, this is both a trick question and a serious one.

Scions can be anything from tweaked Toyotas and foreign market Toyotas to cars built by other manufacturers for Scion. The first such product was the collaboratively developed Scion FR-S / Subaru BRZ / Toyota 86. The second is this Mazda-designed and Mazda-built Scion iA.
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By on July 2, 2015

2016 Scion iM (9 of 21)

To wonder aloud: How long can cool be, you know, cool?

For Scion, “cool” has a half-life of around 12 years and the youth-oriented brand from Toyota has a significant turn to right the ship back toward sales from the its first year in America. Last month, Scion posted a 20-percent dip in sales, discontinued two models — iQ and xD — and spelled out an end for its xB — the only Scion to post anything resembling sales growth.

Is it better to be dead or cool? Didn’t Kurt Cobain write a song about this?

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By on June 29, 2015

Scion_Family_003_4AB709D5DBABBF25B44E03A3E5D9FA9108BD4CF4

The embargo is over for the 2016 Scion iA and iM, as pricing and other features have been officially announced.

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By on June 28, 2015

2016 Mazda MX-5

According to Car & Driver, the folks in Toyota City are smitten with the new Mazda MX-5 Miata. So much so they’re considering using the platform for the next Toyota GT86, sold as the Scion FR-S in North America.

The rumor states what goes for Toyota goes for Subaru’s sports car – the BRZ – as well. I’m not so sure about that.

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By on June 26, 2015

2016-Scion-iM-4

Via a poster on Scion iM Forum, pricing for the rebadged Toyota Auris has escaped onto the Internet for all to consider.

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By on June 10, 2015

06 - 2013 Scion FR-S - Picture courtesy of Phil 'Murilee Martin' Greden

Regulation. It dictates the majority of modern car design. Whether it be for pedestrian safety, crash worthiness, economies of scale, or fuel efficiency, the basic building blocks of modern cars are decided well before pencil is met with freshly-bleached paper (or, these days, before stylus meets tablet).

That last item – fuel efficiency – is as much a matter of aerodynamics as it is what’s under the hood, and aerodynamic efficiency isn’t just about fenders and trunk lids.

Which brings me to wheels – specifically, OEM wheels – and how absolutely ugly they’ve gotten the last few years.

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By on May 12, 2015

TRD Camry XSE Pace Car

Over its long and illustrious sales career, the Toyota Camry has been described in many ways by so-called automotive enthusiasts. Most of them, to be honest, haven’t been particularly flattering. Words like “appliance” tend to find themselves in close proximity to the Camry whenever it’s been discussed elsewhere.

But this is The Truth About Cars, dammit!, and we have never been ones to drink the proverbial Kool-Aid on any car. Our own Jack Baruth has proven time and time again that the Camry, particularly in SE trim, is a capable and dynamic car at the track. I have personally piloted a Camry SE around Nelson Ledges. While it wasn’t quite keeping the pace of my Boss 302, it was no slouch, either.

That’s all fine and good. But what about putting it in a real race, with a real professional driver? How would it do under those circumstances?

Well, the fine folks at Toyota Production Engineering got as close to that as they possibly could by running a four-cylinder Camry SE in the One Lap of America last week. That’s right. They really ran a bone-stock, off-the-lot Camry in a time trial. The story of how they got there is just as interesting as the decision to drive the Camry itself.

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By on April 28, 2015

Scion iR Nameplate

Toyota may have a new Scion i model in mind, as the automaker has filed a trademark for the iR nameplate.

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By on April 7, 2015

Toyota-1.2L-Turbo-Engine_edited-1

A new option available to the Toyota Auris today, the automaker debuted the second turbocharged piece of its new engine family.

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By on April 1, 2015

2016-Scion-iM-9

Coming straight from Europe, the 2016 Scion iM made its world debut at the 2015 New York Auto Show.

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