Reports last week that the Scion iQ is not long for this world came just weeks after Toyota USA issued a sales release showing that iQ volume was chopped in half in 2014.
One year earlier, Toyota’s sales report showed iQ sales falling 54% from 2012 levels.
• iQ sales decline every month
• Scion sales down 66% from 2006 high
More specifically, U.S. sales of the iQ tumbled in each of the last 24 months. Only once, in December 2012, the iQ’s first opportunity at posting a year-over-year improvement, did it do so, surging 32% compared with its first month on the market.