Oh my, this Toyobaru GT86 situation is a shame, isn’t it? QC issues, dealer gouging, controversial tire choices, sundial acceleration, the catastrophically depressing drone of the engine as it asthmatically stumbles to its powerless redline before the injector seals fail and it vomits out its component parts in a single “FehhhrrrrrrrrggggggghhhhPOP.”
If only the people at Subaru and Toyota had asked you instead of letting their own accountants engineers make the decisions. As Andre 3000 once sang, you know what to do-oooooh-ooooh. (Read More…)
The Scion FR-S – lightweight, affordable sports car that the world was supposedly waiting for – is reportedly lagging behing its sales targets across the globe, making it difficult for Toyota to justify upgrading the engine or bringing a convertible to market.
As I bent down to get a better look at the FT-1’s rear three-quarter, I could see the Scion display in the background, far away and slightly out of focus-an ironic metaphor for a brand that had nothing new on display at the show. Their product line, aside from the FR-S, was aging and seemed to lack any of the real quirkiness the brand had when it was launched.
This got me thinking – what exactly was the point of Scion today? (Read More…)
OK, so the granddaddy of oval car logos must be the Ford blue oval, but they sure do have a lot of imitators. So, how about a Vellum Venom on Comparative Oval Logos in the Automotive Industry? Or if you don’t like this pitch, maybe put Sanjeev on it. I bet he’d do this article. (Read More…)
It’s been a year-and-a-half, and the Toyobaru twins have not lost their luster. Proximity has not made the heart grow less fond. American sports car consumers still want to buy the Scion FR-S and the Subaru BRZ.
Many automotive companies test cars and components for resistance to radio frequency interference not far from where I live in suburban Detroit. There are a number of radio and television broadcast antennas in the area, so it’s not uncommon to see camouflaged preproduction cars driving in the neighborhood or parked in the shadow of one of the radio or tv towers. (Read More…)
Many assumed that with the new FR-S hitting the dealers, it would only be a matter of time before the front-wheel-drive tC was sent out to pasture. However with an average buyer age of 28, the tC is isn’t just the youngest Toyota, it’s the youngest car in America. With demographics like that, product planners would be fools to kill off the tC and so the “two coupé strategy” was born. The last time we looked at the tC, the FR-S had yet to be born, this time the tC has been refreshed in the FR-S’ image. Which two door is right for you? Click past the jump, the answer might surprise you.
A dealer attending Toyota’s U.S. dealer meeting in Atlanta earlier this month has told the Automotive News that the automaker is now letting its dealers drop underperforming Scion franchises without any penalties. Those dealers that keep their Scion stores open will likely get two new products that were teased at the convention. Toyota Senior Vice President Bob Carter declined comment though he hinted at changes, “We’re not ready to go public with that yet.” Toyota Division General Manager Bill Fay recently told WardsAuto that Scion “has a few too many stores.” (Read More…)
Last year, the women wept and the teeth were gnashed when we refused to award the Scion FR-S the title of Bestest New Car Spending Marketing Money And Flying People To Fun Places Of 2012. Although we enjoyed the little Subaru to no end — an impression your humble author has since had multiple chances to reinforce at various race tracks and fast roads around the Midwest — it just didn’t bring the heat from one corner to the next.
The good news is that this problem has now been fixed — at a cost of only eighty pounds and perhaps $15,000.
Almost exactly one month after TTAC first broached news of a possible compact rear-drive Chevrolet, TTAC commenter and GM North America vice-president Mark Reuss is still dropping hints about such a product.
Over at Jalopnik, Patrick George discusses the recent trademark filing by General Motors for the Chevelle name. After a brief discussion regarding trademark procedure, George makes a logical conclusion; the Chevelle name may end up attached to something less than worthy, similar to how Dodge’s C-segment car ended up with the Dart moniker. But there is a potential ray of sunshine here for enthusiasts.
A couple weeks back, Tetsuya Tada, father of the Scion FR-S, wistfully meditated on his desire to see more variants of the Scion FR-S, including a shooting brake. Rather than dismissive them as fantasy-bait for the enthusiast set, TTAC determined that there is probably a good business case for developing more variants of the Toyobaru platform. After all, you can’t spend billions on an all new platform and only build one low volume niche model off of it, right?
For anyone rooting for this scenario, there’s more encouraging news. Toyota executives are pondering an upward expansion of the Scion brand, and the FR-S could be the focal point of that initiative.
See, dropping a choice quote about Tada’s desire for a GT86 shooting brake isn’t just a coldly calculated way to ensure that this interview is re-posted ad infintium on every content aggregator and “enthusiast blog” (read: free PR machine for the OEMs) in the world. It also provides a bit of insight into the economics of vehicle development, sales and manufacturing today – not to mention the PR and marketing side.