TTAC Reader Richard responds to Derek’s Scion Metalhead Marketing piece from the perspective of a car lover and metal fan
” ‘Entrails ripped from a virgin’s c**t,’ ” I thought to myself. Toyota wants to play patron to a musical genre that has spawned songs like ‘Entrails Ripped from a Virgin’s C**t’ and ‘Christraping Black Metal.’ What are they thinking?”
My disbelief at Scion AV’s announcement echoed across heavy metal fandom. If there’s such a thing as collective cognitive dissonance, Scion AV caused it. Nobody could believe that Toyota was going to do this. What did heavy metal have to do with selling cars? And why would Toyota risk its stodgy and safe image on promoting itself via heavy metal, even if done through the ‘edgy’ and ‘youth-oriented’ Scion brand?
A couple of months ago, Aaron Robinson of Car & Driver wrote an expansive article about Scion.
This quote pretty much summarized his view on the brand.
“I have no doubt that Scion will eventually go the way of Plymouth.”
I’m sure he wasn’t implying that cheap Scions will someday morph their way into becoming Toyota equivalents that offer fake wood trim exterior panels and trombone case red interiors. As a long-time automotive writer and columnist, he was simply reading the proverbial writing on Scion’s firewall that has been ever deeper ingrained into their product line.
Scion will be killing off their xB hatchback (beloved by at least one commenter) and the xD hatchback (which nobody really liked).
Sajeev and Steve,
I’m almost done with my tour here in Korea and it’s time to return to “America-land.” That means it’s car shoppin’ time! So if you’ll remember, I still have my S2000 that my father-in-law’s taken care of but I don’t want to use it as a DD. And my wife wants a car of her own as well. We’re going to Ft. Huachuca, AZ and lots of road trips to TN and other lands are in our future. I want a spacious (read: wagon and AT) highway cruiser for the wife and something cheap and cheerful (read: MT) that I won’t mind baking in the AZ sun.
So here’s the ROE (rules of engagement):
Wife’s car: $30K-$40K, wagon-y, AT, luxo-ish
My DD: $10K max, MT, beater-ish
Five years ago when it was new, this Scion xB cost $14,030 (no-haggle Scion pricing, fully equipped). Another ad for a similar ’06 xB touts: “Hard To Find”. I realize that dealers’ asking prices for used cars are negotiable. But as the owner of an identical low mileage ‘O5, this makes me wonder whether I’ve hit the depreciation lottery.