TTAC Reader Richard responds to Derek’s Scion Metalhead Marketing piece from the perspective of a car lover and metal fan
” ‘Entrails ripped from a virgin’s c**t,’ ” I thought to myself. Toyota wants to play patron to a musical genre that has spawned songs like ‘Entrails Ripped from a Virgin’s C**t’ and ‘Christraping Black Metal.’ What are they thinking?”
My disbelief at Scion AV’s announcement echoed across heavy metal fandom. If there’s such a thing as collective cognitive dissonance, Scion AV caused it. Nobody could believe that Toyota was going to do this. What did heavy metal have to do with selling cars? And why would Toyota risk its stodgy and safe image on promoting itself via heavy metal, even if done through the ‘edgy’ and ‘youth-oriented’ Scion brand?
Sergio & Co aren’t the only ones partying it up in Vegas. Toyota is hosting its own bachelor party in Sin City, complete with products like a new Avalon, RAV4, Scion tC and a next-generation Corolla described as
“…cool. It is hip, it is fun. It is everything that the consumer is not expecting in that segment.”
A couple of months ago, Aaron Robinson of Car & Driver wrote an expansive article about Scion.
This quote pretty much summarized his view on the brand.
“I have no doubt that Scion will eventually go the way of Plymouth.”
I’m sure he wasn’t implying that cheap Scions will someday morph their way into becoming Toyota equivalents that offer fake wood trim exterior panels and trombone case red interiors. As a long-time automotive writer and columnist, he was simply reading the proverbial writing on Scion’s firewall that has been ever deeper ingrained into their product line.
Anarchy in the TTAC! It turns out that Michael Karesh and I both got invited to short-lead Scion tC press events. His review is found here and nicely covers things like the sound system, recent sales numbers, and the American economy. It’s so comprehensive that I didn’t feel the need to attend my press preview.
I did, however, feel the need to pay my bookie, so I am dutifully submitting this piece to offset a small amount of my personal debt. If you are not in the mood to read two reviews of this car, I have helpfully summarized my review in one sentence, posted “before the jump” for your convenience:
Given sufficient velocity and violence of application, it is possible to set the brakes on fire.
Due to the poor planning of yours truly, TTAC won’t have its own New York Auto Show photography until a bit later in the week. But then, it’s also beginning to look like Toyota won’t have a real sports coupe worth mentioning until the FT-86 comes out sometime around 2012. Hey, nobody’s perfect. Meanwhile, let’s try to enjoy what we do have: press shots of a warmed-over, front-drive cute-coupe. Scion swears the tC’s 2.5 liter engine and platform (McPherson front/Double Wishbone rear) are “all new,” but it’s not enough to make you forget that a $25k, RWD, boxer-engined “true” sports coupe is coming from Toyota in a few short years. Which is good for patient enthusiasts, but not so great for the Scion brand.