Over at Jalopnik, Patrick George discusses the recent trademark filing by General Motors for the Chevelle name. After a brief discussion regarding trademark procedure, George makes a logical conclusion; the Chevelle name may end up attached to something less than worthy, similar to how Dodge’s C-segment car ended up with the Dart moniker. But there is a potential ray of sunshine here for enthusiasts.
Tag: Scion FR-S
A couple weeks back, Tetsuya Tada, father of the Scion FR-S, wistfully meditated on his desire to see more variants of the Scion FR-S, including a shooting brake. Rather than dismissive them as fantasy-bait for the enthusiast set, TTAC determined that there is probably a good business case for developing more variants of the Toyobaru platform. After all, you can’t spend billions on an all new platform and only build one low volume niche model off of it, right?
For anyone rooting for this scenario, there’s more encouraging news. Toyota executives are pondering an upward expansion of the Scion brand, and the FR-S could be the focal point of that initiative.
Have you ever seen a supercharger kit that costs more than the car in question? TRD’s new supercharger kit for the Scion FR-S costs an astonishing $26,000, more than the MSRP of the FR-S itself.
Ahh, the benefits of free PR. Mere minutes after Toyota UK’s official blog posted their “interview” with GT 86 chief engineer Tetsuya Tada, the outlets of the autoblogosphere were alight with Tada’s comments praising shooting brakes.
See, dropping a choice quote about Tada’s desire for a GT86 shooting brake isn’t just a coldly calculated way to ensure that this interview is re-posted ad infintium on every content aggregator and “enthusiast blog” (read: free PR machine for the OEMs) in the world. It also provides a bit of insight into the economics of vehicle development, sales and manufacturing today – not to mention the PR and marketing side.
Ever try and play a round of golf as a Miata driver? From first hand experience, I can tell you it doesn’t work well. If you are lucky at manipulating large objects and have nothing else in the trunk, your golf bag might fit. God help you if you are giving a friend a lift to the course. One golf bag will go in the passenger footwell, the other will likely have to sit on the folded soft top, with the passenger’s arm holding the golf bag. Ask me how I know.
There are some automotive fads that we can liken to the leather jacket; a contemporary piece of clothing that has endured the test of time to become a staple of one’s wardrobe. The Hoffmeister kink may be the best example of an aesthetic detail that’s achieved this sort of ubiquity and acceptance. On the other hand, certain things, like denim shirts for men and a certain style of empire waist tops that were once labeled “tit curtains” by an old lady friend of mine ( due to their unflattering drape on her trim figure) have faded away after a few seasons in the department stores. The automotive equivalent of these unfortunate footnotes may be the “Altezza” or clear lens tail lights that were all the rage a decade ago.
Anyone attending the Geneva Auto Show will get to see a concept version of the Toyota 86 convertible, pictured above in a sketch. Enjoy it as you sip your 7 Franc lattes. We’ll have live shots for you starting March 5th, once the show is on. Maybe it will be warm enough to put the top down on the MX-5 by then…
It’s the perfect day and the perfect road for a brisk mountain drive in the siena red Z3. For the last time this year it’s easily warm enough to put the top down—in a little over a week the remnants of Hurricane Sandy will bury the area in snow. WV15 winds tightly along a mountain ridge, flanked on each side by peaking fall foliage. Valleys far below on each side, you’re on top of the world. There’s only one problem with this soul stirring picture: my father started the day closer to Cass, and the BMW is holding me up. With the next brief straight I snick the firm, short-throw shifter into third, spur the boxer well over 4,000 rpm, and roar past him. WV15 is an even better road for a Scion FR-S en route to meet up with a pair of Mazda RX-8s for our Third Annual Appalachian Road Trip.
When you’ve reviewed over 600 cars, few new ones surprise you. With the polished road manners and granitic structure of a far more expensive car, the 2012 Ford Focus was one of the few. But its 160-horsepower engine, while easily adequate for daily driving, doesn’t provide the thrust many driving enthusiasts demand. For 2013, this should no longer be a problem. A 252-horsepower Ford Focus ST has joined the line.