Tag: Scion FR-S

By on November 25, 2016

2017 Subaru BRZ Front 3/4, Image: © 2016 Jeff WIlson

Back in May of this year, TTAC reported the list of changes coming for the 2017 Subaru BRZ and asked if what amounted to a rather modest workover would get consumers excited enough to reverse the sports coupe’s declining sales trend.

Having spent a week acting barely responsible in Subaru’s only two-wheel-drive offering, my belief is no, the BRZ will not buck the trend. After commuting in it, doing school pick up duty and grocery runs — all in a most irresponsible way, revving the little four-cylinder boxer engine to redline again and again — I expect there will be a blip on the sales radar this year. Sadly, I also expect the BRZ (and its Toyota 86 twin) to slowly slip into automotive obscurity.

This terribly depressing thought has mostly to do with declining overall consumer interest in fun, driver-oriented cars, and it does nothing to celebrate what a wildly fun machine this is.

(Read More…)

By on September 26, 2016

2016 Ford Shelby GT350 Mustang

Even Mazda, we told you last week, is now selling more crossovers than cars.

One-third of Chevrolet’s U.S. volume is produced by pickup trucks. An SUV now generates more than half of the Bentley brand’s U.S. sales. Half of all Chrysler buyers choose a minivan.

Where are the sports cars? (Read More…)

By on May 8, 2016

2016 Toyota 86 Shooting Brake Concept, Image: Toyota Australia

The main complaint levied against the Toyota GT86 (and Scion FR-S/Subaru BRZ twins) is its supposed lack of power, even though it pumps out 200 horses. Coming in at a close second on the 2+2 hatchback coupe’s complaint list is its lack of usable space.

Toyota Australia has an answer to that second concern, and it’s in the form of a Shooting Brake that looks like a Honda CR-Z after hitting up some free weights.

(Read More…)

By on March 17, 2016

2017 Toyota 86, Image: Toyota

Scion’s slow-selling FR-S rear-wheel-drive coupe is about to become Toyota’s slow-selling rear-wheel-drive coupe, and it will be branded with the same moniker as in many other parts of the world.

That’s right: this is the Toyota 86, also known as what it should have been named here in the first place.

(Read More…)

By on December 22, 2015

30th_Anniversary_Minivan_Windsor_Assembly_Plant

So I got up behind a Dodge Grand Caravan the other day and I started thinking about my youth. This is because, in my youth, the Dodge Grand Caravan was an acceptable vehicle to drive, and not something you were stuck with when Enterprise ran out of full-size sedans.

There are two reasons for this: 1. Back in the day, the Dodge Caravan didn’t really have any competitors, so we didn’t really know that there were better options out there. Honda had the hinged-door Odyssey. Toyota had the weird-ass Previa. It was a mess; more importantly, 2. There were so many different versions of the Dodge Caravan that you were pretty much stuck buying a Dodge Caravan even if you actively avoided buying a Dodge Caravan.

(Read More…)

By on December 14, 2015

14 - 2013 Scion FR-S - Picture courtesy of Phil 'Murilee Martin' Greden

November 2015 produced the lowest full-month U.S. sales total for the Scion FR-S in its history.

November 2015 also produced the sixth consecutive year-over-year Mazda MX-5 Miata monthly sales increase; November was also the fifth consecutive month in which the Mazda MX-5 outsold the Scion FR-S.

The FR-S and MX-5 are clearly not direct rivals. One is sold exclusively as a coupe with rear seats; the other is a two-seat convertible.

But the comparison between the pair, like the forthcoming comparison between the Ford Mustang and Chevrolet Camaro, is pertinent because of the contrast between old and new. From June 2012, the first full month of availability of the FR-S, through June 2015, the Scion was the fresher sports car parked outside A&W on a Thursday night. However, it suffered from the same malady that typically afflicts most sports cars early on in their tenure: DDDD. Drastically Decreased Demand Disorder.

(Read More…)

By on November 12, 2015

toyota-scion-fr-s-patent-subaru-brz-sti-01

Our friends over at AutoGuide have a juicy story about a patent filing from Toyota that details a decidedly BRZ STI-looking drawing that may signal a performance variant on its way.

According to AutoGuide, the patent, which was approved in Japan, was filed by Toyota, but named Subaru-parent company Fuji Heavy Industry as its owner. The patent was approved so let’s get them on the lots already.

(Read More…)

By on January 18, 2015

2014 Scion FR-S redThe U.S. market, long in need of an affordable, compact, rear-wheel-drive sports car, allowed the hype to initially take hold. The Scion FR-S’s best ever month was its first full month of availability – June 2012 – when 2684 copies were sold.

But in the second-half of the FR-S’s first full year in the U.S., FR-S volume slid 4%.


• FR-S accounts for 24% of U.S. Scion sales

• Scion accounts for 2.4% of Toyota Motor Sales, USA, Inc. volume

• Subaru sold 25,492 WRX/STi Imprezas in 2014


The numbers weren’t terribly low. 18,327 FR-Ss were sold in the U.S. in 2013. But they weren’t terribly high, either. Nissan, for a reference point, sold 36,728 350Zs in 2003.

Regardless, only 18 months into the car’s tenure, monthly declines became notable because of their severity and consistency. (Read More…)

By on January 6, 2015

 

It is difficult not to write satire – but this might be too subtle. Thoughts?

(H/T Jalopnik)

By on July 7, 2014

450x293x2013_Subaru_BRZ_-_2012_NYIAS-450x293.jpg.pagespeed.ic.nEpLTnuBWH

“If I were to be told that, I’d pass out…It’s not going to be just one generation.”

-Fuji Heavy Industries President Yasuyuki Yoshinaga

(Read More…)

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