Tag: Scion FR-S

By on January 18, 2015

2014 Scion FR-S redThe U.S. market, long in need of an affordable, compact, rear-wheel-drive sports car, allowed the hype to initially take hold. The Scion FR-S’s best ever month was its first full month of availability – June 2012 – when 2684 copies were sold.

But in the second-half of the FR-S’s first full year in the U.S., FR-S volume slid 4%.


• FR-S accounts for 24% of U.S. Scion sales

• Scion accounts for 2.4% of Toyota Motor Sales, USA, Inc. volume

• Subaru sold 25,492 WRX/STi Imprezas in 2014


The numbers weren’t terribly low. 18,327 FR-Ss were sold in the U.S. in 2013. But they weren’t terribly high, either. Nissan, for a reference point, sold 36,728 350Zs in 2003.

Regardless, only 18 months into the car’s tenure, monthly declines became notable because of their severity and consistency. (Read More…)

By on January 6, 2015
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It is difficult not to write satire – but this might be too subtle. Thoughts?

(H/T Jalopnik)

By on July 7, 2014

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“If I were to be told that, I’d pass out…It’s not going to be just one generation.”

-Fuji Heavy Industries President Yasuyuki Yoshinaga

(Read More…)

By on July 7, 2014

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If you purchase a Scion FR-S with an automatic transmission, I hope you’re deeply ashamed. There might be a legitimate reason. I’d accept a condition that prevents you from working a clutch and shifter. You know, something like losing a tussle with gangrene as a child or an advanced Type-II Diabetes induced foot-ectomy.

Harsh, inconsiderate statements, but why the hell would you want this car with an automatic?

(Read More…)

By on June 24, 2014

FT86-Tada

The Toyota 86/Subaru BRZ may only exist for one generation, as comments by the car’s chief engineer suggest a dissolution of the partnership between Toyota and Subaru.

(Read More…)

By on February 19, 2014

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The Scion FR-S – lightweight, affordable sports car that the world was supposedly waiting for – is reportedly lagging behing its sales targets across the globe, making it difficult for Toyota to justify upgrading the engine or bringing a convertible to market.

(Read More…)

By on November 7, 2013

TTAC-FRS-Essential

It’s been a year-and-a-half, and the Toyobaru twins have not lost their luster. Proximity has not made the heart grow less fond. American sports car consumers still want to buy the Scion FR-S and the Subaru BRZ.

(Read More…)

By on September 17, 2013

2014 Scion tC Exterior, Picture Courtesy of Alex L. Dykes

Many assumed that with the new FR-S hitting the dealers, it would only be a matter of time before the front-wheel-drive tC was sent out to pasture. However with an average buyer age of 28, the tC is isn’t just the youngest Toyota, it’s the youngest car in America. With demographics like that, product planners would be fools to kill off the tC and so the “two coupé strategy” was born. The last time we looked at the tC, the FR-S had yet to be born, this time the tC has been refreshed in the FR-S’ image. Which two door is right for you? Click past the jump, the answer might surprise you.

(Read More…)

By on June 26, 2013

When Jack Baruth took the Scion FR-S to the track and pronounced it the least desirable among its chief rivals, some readers were despondent. How could the car that would supposedly provide good care for the sick and slow the rise of the oceans be ranked dead last against a hairdresser’s car and a Korean Pony Car?

(Read More…)

By on May 6, 2013

Chevrolet Code103R. Photo courtesy Automotive News.

Almost exactly one month after TTAC first broached news of a possible compact rear-drive Chevrolet, TTAC commenter and GM North America vice-president Mark Reuss is still dropping hints about such a product.

(Read More…)

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