Back on Friday, Toyota’s Chief Engineer Satoshi Ogiso and TTAC talked about the past of the Prius, and the future of the automobile. Back to the here and now: We also talked about a car that has been a (badly kept) secret until today: A compact hybrid that suddenly makes former miser-meisters (such as the Honda Insight or the Mazda2) look like gas guzzlers. It is the Toyota Aqua, probably called Prius C when and if it lands on other shores. (Read More…)
Tag: Satoshi Ogiso
Yesterday, we met Toyota Chief Engineer Satoshi Ogiso in his office in Toyota City. He is responsible for all new technology at Toyota. Yesterday, we talked mostly about the past. Now, we talk about the future.
When I ask Ogiso what car we will be driving in the future, he whips out a chart. It’s a chart which I call “Peak Oil 2.0.” (Read More…)
“Look, when we started the Prius project in 1993, we did not even think of a hybrid system for the Prius. We did not set out to build a hybrid. We studied what was needed for the 21st century, and two things were certain: The need to protect the environment, and the need to bring consumption down. That’s all we knew, and you did not need to be a clairvoyant to know it.”
The man who told me this last Friday better become clairvoyant. On Satoshi Ogiso’s shoulders rests the future of Toyota. Ogiso is responsible for all new technology at Toyota. As Chief Engineer, he is in charge of the Prius and its many siblings, he is responsible for plug-in hybrids, EVs, fuel cell hybrid vehicles, anything apart from the aging internal combustion engine is his.
I meet Ogiso at the world headquarters of the (still, officially) world’s largest automaker in Toyota City. (Read More…)