By on October 25, 2012

Brazil is now the world’s fourth largest market. With sales of almost 4 million cars, the magical 5 million mark is not a mirage anymore. Accordingly, São Paulo, Latin America’s second largest city and the economic hub of the country, holds the grandest of the region’s trade shows. Known as the Salão do Automóvel de São Paulo, the fair expects to attract over 750 thousand visitors.

Marking its importance, everybody’s here. From VW’s Martin Winterkorn, to GM’s Dan Akerson and Ford’s Tim Foley, not to mention assorted honchos with names difficult to spell from a host of Asian makers, everybody wants a piece of the bootylicious Brazilian pie. I can’t remember another Saloon in which more stellar members of the rarefied pinnacles of the worldwide car industry were present and making themselves so accessible to the press.

Let’s take a walk through the Salão and see the highlights according to this auto scribe’s humble point of view. (Read More…)

Recent Comments

  • RHD: With 11 horizontal lines in the corner, that styling is WAY too busy! And those razor-thin headlights have got...
  • crispin001: I hate all-black interiors so much (lately even the gray interiors have black dashboards — thx bean...
  • 28-Cars-Later: “Despite its fundamental flaw, the CTS is outselling the Lexus GS” Which isn’t the...
  • 28-Cars-Later: Who? I need a laugh.
  • rpn453: Being a bit of a pedant myself, I struggled to keep myself from mentioning it. I concluded that it’s...

New Car Research

Get a Free Dealer Quote

Staff