Tag: santa fe

By on August 9, 2016

Hyundai Tucson, Image: Hyundai

Here’s something to depress our older readers: There is an entire generation of drivers that has never known a world without Lexus. Note that I did not say “Lexus and Infiniti.” The majority of American drivers probably have no idea Infiniti exists.

It wasn’t supposed to be that way. I was there at the start, working for a BMW dealer, and I can tell you that many people on the retail side of the business thought that Infiniti would prove to be just as successful as Lexus. Maybe more successful. All of the momentum seemed to be on Nissan’s side: They had the near-legendary Nissan Primera as Infiniti’s entry-level car, beloved of autowriters and cognoscenti everywhere. Toyota had a Camry with frameless windows. Infiniti had the mighty, dream-crushing Q45, which was as fast as a V12 Bimmer and styled from nose to tail in an original, tasteful, fake-wood-free fashion. Toyota had a store-brand copy of the S-Class.

It didn’t turn out that way, of course. We now live in a Lexus world. The brand is so strong that other brands, like Cadillac, obtain the bulk of their sales volume selling knockoff versions of the RX350. I don’t have access to hard numbers, but I would suspect that Lexus dealers are more profitable, per unit sold, than any other franchise south of, say, Porsche.

And where is Infiniti? Nowhere. Lost. Sinking. The reasons for the brand’s failure are too numerous to consider in a single article. But I’m going to discuss what I think might be the most important reason here, because it doesn’t just apply to Nissan’s boutique brand and it continues to affect everyone from Honda to Hyundai.

(Read More…)

By on July 29, 2015

Santa Cruz Crossover Truck Concept

Hyundai America chief Dave Zuchowski told Car and Driver that he expects the Santa Cruz Concept, seen here, to be given the go-ahead from Korean bosses this year.

That means the Subaru Brat-inspired pickup, based on the Hyundai Tucson, could go on sale sometime soon, for which you can pay actual money for a real one of these (maybe with a diesel!) compact pickups. However, the pickup’s viability hinges on a couple key points.

(Read More…)

By on April 6, 2015
IMG_8744

(photo courtesy: svtrichie @ www.Hyundaiforums.com)

Jimmy writes:

I hope this new year finds you well. Back in 2007 I bought a new Hyundai Santa Fe. Nothing special, no ABS or four wheel drive. But it did have 20”s on it with low profile 12 inch wide tires. Later that year I had the chance to drive it in the snow. First time ever. Was not a good time.  (Read More…)

By on March 12, 2015

2015-santa-fe-sport-03

Per inside sources, Hyundai is planning to increase SUV production in the United States in an effort to capture more consumers amid low fuel prices.

(Read More…)

By on June 12, 2012

 

JP writes:

Hi Sajeev,

I though myself out of asking this question, then your asked for more questions, so…What’s the best way to sell a beat-up 2002 Hyundai “Satan Fe” without feeling guilty about it?

Not so long ago, I married into a family with an irrational preference for Hyundais. In order of purchase (all new): 2002 Santa Fe 2.7L AWD, 2003 Santa Fe 3.3L FWD, 2006 Santa Fe 3.3L FWD, 2009 Azera, 2011 Tucson. All bought with about as much consideration as I put into buying shoes. The upside: hand-me-downs. (Read More…)

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