FCA’s sweater-in-chief Sergio Marchionne has a plan to turn around the debt-laden and ailing automaker: stop building cars that lose money. That sounds like common sense, so long as oil prices stay low and the demand for trucks, SUVs and crossovers remains high.
But that plan introduces a new set of problems, chief among them the fact that ditching the car market leaves FCA exceptionally exposed to future volatility in oil prices. Crude prices affect prices at the pump, which affects the demand for certain types of vehicles. Sergio is betting oil prices will stay low by focusing on vehicles with ever-increasing price tags and ever-growing gas tanks.
Still, there will always be some demand for small cars. It was true in 1950 and it is true today. So what will Mr. Sweater do to meet that demand? Simple: he’ll buy those vehicles from another automaker and badge engineer them the old-fashioned way.
Autonomous alien luxury pods and royalty-free hydrogen patents aren’t the only things coming onto the stage during the 2015 Consumer Electronics Show in Las Vegas. Today, we’ll show you the latest and greatest from BMW, FCA, Audi and Ford, with the help from our brothers and sisters over at AutoGuide.
The vehicles we aspire to own have one thing in common: timeless design over mere transportation: Ferraris over Fiats. CUVs instead of sedans, or personal luxury vehicles in lieu of a hatchback. So why not treat yourself to a leather-wrapped charging apparatus? (Read More…)
Korea’s Samsung, better known for flat panel TVs, Galaxy smart phones and other gadgetry, wants its name removed from cars produced by Renault in Korea. “We want to take our brand ‘Samsung’ out of Renault Samsung since we don’t have anything to do with the car sales,” a Samsung executive told The Korea Herald.
Autocar reports that Renault workers in France are jumping on a bus and heading to the Paris Motor Show. Are the doing it because they fancy a day out? Maybe they want to see all the nice cars on display? Nope, they’re going there to protest. OK, so who do you think they are going to protest? Hyundai? Toyota? Ford? Nope. They’re protesting against Renault. So, a bunch of French Renault workers are going to the Paris Motor Show to protest against their own company? Why?
As the world recedes, South Korea grows. First Hyundai registers double digit growth in the United States and now other automakers want a piece of the South Korean action. The Korean Times reports that Renault-Nissan announced that they will increase the amount of their South Korean parts suppliers from 28 to 100 by 2013. 108 major subcontractors took part in a conference along with officials from Renault-Nissan’s purchasing organisation.