Tag: s-series

By on August 1, 2012


The 3 series has been the benchmark to which all manner of vehicles are measured. The comparisons go beyond the likes of the A4, C-Class and S60 and include things like M3 vs Camaro, 328i vs Prius. There’s a problem with your largest volume product being put on this kind of pedestal: how do you redesign it? Carefully, mildly, infrequently and only when absolutely required. With increased competition from the Audi A4, a redesigned S60 and Caddy’s new ATS, can BMW afford the same formula again? Michael Karesh got his hands on a 328i back in March, while I spent a week testing the 328i in its natural habitat: the California freeway. (Oh, and we spent some time on Lagua Seca as well.)

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