Mazda is like that artisan pizza place or a craft brewery your coolest friends all like. They make a familiar product, but there is definitely something different about it. While you can’t always place your finger on it, that unexplainable “x” factor affords them the hint of pretentiousness that comes along with doing things differently.
And like any hip outlet selling quirky artisanal goods, they are likely going to start charging you more for it.
Mazda have been working on the RX-8’s successor for sometime, and naturally most thought that it would be called the RX-9. As in one step up from the RX-8. Apparently, that’s not the case. Nitrobahn.com reports that RX-7 name is to be resurrected. Nitrobahn hypothesised that the reason for this is to “evoke memories of the rear-wheel drive Mazda produced in between 1978 & 2002”. The new RX-7 will be a 2 seater and due in 2011. Like the current RX-8, the RX-7 will be a rotary engine, which means it can be adapted to run on Hydrogen in the future. InsideLine report that the new engine will be 1.6 litres in a 2 x 880cc configuration. The extra displacement means that the engine should be capable of up to 350 BHP. However, sources close to Mazda say they are adopting a simpler approach to the engineering of the car, by keeping the power of the engine between 200 to 250 BHP to try and keep the price below $25K. With the RWD Toyobaru, Hyundai Genesis Coupe, Kia “Kee,” and Nissan “Silvia” on the horizon, the future market for sporty coupes just keeps getting more and more interesting.