Since Dodge started producing trucks way back in 1921, it has never held the crown of the best-selling pickup truck in America. Not once. Not even when Dodge was the top brand in America.
It seems from the get-go Dodge has played third-fiddle in Ford versus General Motors pickup truck wars. But being third child meant that Dodge often struggled to be recognized in the market when compared to its more famous competitors.
For enthusiasts, that has always been a good thing.
It meant Dodge always had to be different. Dodge always had to be innovative, or more enthusiastic, or just plain shout more than anyone else. The result of all that was Dodge brought us some very trick trucks along the way that were cutting-edge, that defined a market, or were just plain cool.
With that in mind, let’s take a look at 40 years of pre-Y2K Dodge truck highlights (even when they haven’t been so successful).
At virtually every other automotive outlet for whom I’ve worked, the communication between writer and reader has been a one-way street. I give advice. The reader listens. Whether the reader acts on that advice is completely unknown. Also, the reader never gives advice to the writer.
Thankfully, TTAC is different and the Best & Brightest will drop a nugget of information in the comments that I can use not only in my professional life, but in my personal life as well.
And it’s on this advice that I drove 2 1/2 hours to Moncton to drive a 2015 Dodge Charger R/T Road and Track.
The first car I bought new was a 2000 Chrysler LHS. (I single handedly lowered the model’s average age demographic.) It was the very pinnacle of Chrysler’s Iacocca turn-around. It was large, competitive and made from Chrysler’s universal parts bin. Then Mercedes came on the scene promising to “synergize” product development with their luxury brand. The plan had a promising start with the 300 HEMI C concept, but the production reality was a big sedan with a plastacular interior and Mercedes hand-me-down parts.
Now that Mercedes and Chrysler have divorced, we’re starting to see what a real German-American synergy looks like. For 2015, the Dodge Charger has gone under the knife to look leaner and meaner with a new German transmission. Like my 2000 LHS, this may just be the pinnacle of the Marchionne turn around. It’s big, it’s bold and it’ll make you forget why you stopped to look at that Toyota Avalon last week.
My departure from the cloistered world of automotive design was anything but pleasant: leaving the College for Creative Studies
scarred changed me, possibly ensuring the inability to conform to PR-friendly autoblogging. Luckily I am not alone. While Big Boss Man rests in Chrysler’s doghouse, a remotely nice comment about their door handles perked the ears of the local Chrysler PR rep…and she tossed me a bone.
Perhaps you’ve never heard of Hovas’ Hemi Hideout: so here’s a slice of Mopar history worthy of a deep dive into the Vellum. Oh, thanks for the invite, Chrysler. (Read More…)
So I’m driving a $69,000 Cadillac CTS-V, and it makes me wonder—if you can only spend half as much, how much performance do you sacrifice? And if you can spend twice as much, how much can you gain? Today, the first question. If you’re seeking a V8-powered, rear-wheel-drive sedan, but have a budget in the mid-30s, the 2011 Dodge Charger R/T is your only option.