#rolls-royce

The thing about really old car companies is that they seem to enjoy taking the gulf of time they’ve been in existence and projecting it into the future.

Rolls-Royce, the 110-year-old purveyor of rolling boutique enclaves for the horses and mahogany set, just looked ahead and saw something…intergalactic?

Like a Dreadnought-class battleship, the current generation of the hulking and insanely lavish Rolls-Royce Phantom is being mothballed, but it gets one final hurrah.

The folks behind the Spirit of Ecstasy are busy building — sorry, “crafting” — the ultimate Drophead Coupé and Phantom Coupé vehicles before those models slip the surly bonds of earth.

Just 50 will be made, and Rolls is naming the bespoke collection after those big 1970s televisions you saw in the back pages of National Geographic.

I’ve tangentially touched on the topic of this post, the famous art deco “Round Door Rolls-Royce”, before when discussing Audi advertising and some Detroit history. On my recent trip to Los Angeles to drive a McLaren 675LT (you think Jack Baruth is the only TTAC staffer who can swing the loan of a supercar?), I took the opportunity to visit the newly renovated Petersen Automotive Museum and the unusually bodied Rolls happened to be on display right where you walk into the building.

It’s a striking looking car, to say the least, and a multiple show winner undoubtedly worthy of historical note. Almost more interesting than the car, though, is the way its tale is presented and what that teaches us about the way ideas get entrenched, how a single facet of a story can obscure its context.

“Rolls-Royce sold 4,000 cars last year.”

Carlos, a handsome, Cuban gentleman sitting across from me wanted to make sure that I understood this fact. He said it so intensely that I never even thought to question his number ( which was accurate). “Four thousand. That’s it. Do you know how many of them were sold to people on my street?”

I shook my head.

“Six.” He leaned back in his chair for dramatic effect, puffing on a cigar that had been handcrafted by one of Castro’s own private cigar maker’s proteges. “Six. That’s why I have to have the latest one. That’s why I have my friend, Manuel, looking for a very specific car for me.”

Rolls-Royce took the cover off its new Dawn convertible (see what we did there?) Tuesday in an online reveal ahead of its debut at the Frankfurt Auto Show.

The car, which is powered by a 6.6-liter V-12 that produces 563 horsepower and 575 pound-feet of torque married to a ZF 8-speed transmission, is Rolls-Royce’s answer to what we’ve all been asking: How can I be even more noticeable in my Roller?

Here’s your answer: A 22-second folding “silent ballet” droptop with open-pore wood tonneau, hand-stitched leather everywhere, 16 speakers and self-closing doors.

The latest creation as part of Rolls-Royce’s Bespoke Collections might as well have come from the Fox-body-loving garage of our own Sanjeev Sajeev Mehta. Showered in a svelte shade of heavy-metal brown, this Wraith ‘Inspired by Music’ model is just as inspired by the Brown Car Appreciation Society as it is Rock & Roll.

Most of these Junkyard Finds come from big chain-owned self-service wrecking yards that have fast inventory turnover and plenty of fresh cars at all times. This means that I’m going to see lots of Volvo 240s in California, lots of old Subarus in Colorado, and millions of acre-feet of Tauruses and Sables everywhere. Oddball high-end stuff shows up, too, like the occasional Maserati or every Jaguar XJ-S ever made, but you just aren’t going to see a Rolls-Royce in this type of yard… until now.

Though Bentley and Rolls-Royce are adding ultra-luxury SUVs to their collections, Jaguar Land Rover has no plans to put one above Range Rover.

While designing top-dollar luxury cars was a rare success during my year at CCS, it’s gotta be tough to get these into production. Consider competition from lower-rung manufacturers, namely those parent companies owning the likes of Rolls Royce. How much shared engineering is forced upon them? What financial (beancounting) and legal (pedestrian safety, carbon emission) design constraints are forced upon the uber-luxury Transportation Designer?

Design directives get muddy in any vehicle, yet weak design is intolerable at a $354,000 price tag.

Bringing the first press day of the 2015 New York Auto Show to a close in cinematic fashion comes the Rolls-Royce Wraith ‘Inspired By Film’ edition.

Rolls-Royce made it official Wednesday: The automaker is entering the premium SUV game with its own SUV, or, rather, “high-bodied car.”

Having spent most of January on its side, the Höegh Osaka returned to Southampton, England Tuesday to unload 1,400 premium vehicles bound for Germany.

Saving away for either a Lamborghini Urus or the Rolls-Royce SUV with no name (yet)? You may end up in an Aventador or Wraith instead if neither one are green-lit.

If one were so inclined to visit Macau for a bit of gambling, they could hitch a ride to their hotel through one of the many cabs running throughout the city. However, those who will stay at entrepreneur Stephen Hung’s Louis XIII hotel upon its opening in 2016 will be able to paint the town red in a red Rolls-Royce.

Just like Volkswagen’s Bentley and Audi’s Lamborghini, BMW’s Rolls-Royce is entering the premium SUV game, ready to ferry oil-rich princes and the hardest of Wall Street’s power lords to their appointed rounds.