As part of TTAC’s reboot, we promised you, the readers, many things. One of them was “no more luxury car puff pieces”. Jack and I had every intention of adhering to this rule as well, until our staff email inbox received a message from Rolls Royce Motorcars, asking us to come drive the all-new Wraith.
“Go on the program,” said Jack, “and imagine that you are reviewing a Camry”.
No sooner did Bentley confirm that they will indeed be producing a premium priced crossover, then Rolls-Royce CEO Torsten Mueller-Oetvoes announced that they will join the other British ultra luxury marque in offering a utility vehicle, likely to cost even more than the Bentley, which is expected to start at about $250,000.
Yeah, I opened this up for the screen shot, but I had been listening
You have heard it before, you’ll hear it again. Probably soon, probably better and probably from Louis CK, in which case it will definitely be funnier.
But what an age we live in! Literally, a mere 10 years ago my wife sat at home hoping my once a week phone call from Africa would actually connect. Today, I am texting her as she has lunch with her little brother in Virginia. But what’s more impressive is that I am doing that while watching real time race updates as my buddies the Three Pedal Mafia and their beater Rolls Royce battle Speedycop and his amazing upside down racecar at on the 24 Hours of Lemons at NJMP. The mighty K Car wagon is there as well.
When the call came in, I had shit on my hands. I’m speaking literally here, standing atop Quarry Rock in North Vancouver, tomato-faced and lathered with sweat after a hurried hike. My sleeping infant daughter had somehow just managed to relieve herself on the outside of her diaper – real assassination-of-JFK stuff, a second pooper on the grassy knoll.
Would I like to spend a day squiring a Rolls about town? Would I ever: a few short days later and I’m peering through the steering wheel spokes of a vehicle that is as quintessentially British as Queen Victoria herself.
Which is to say, a big fat German with a limited sense of humour. (Read More…)
Do you have a truly bespoke pair of shoes, hand-made, to the tune of $1,000? Or a truly bespoke suit, not just one off the plebeian racks of Armani or Ermenegildo Zegna? Watch out, “bespoke” is losing its worth faster than a dollar during the peanut president regime. Oddly, it is Rolls-Royce that is behind that dangerous paradigm down-shift. (Read More…)
Not to be outdone by the bull from Wolfsburg, BMW’s adopted super-luxury brand, Rolls Royce, offers its “most powerful and dynamic Rolls-Royce in history.” The Wraith, a car “with just a hint of the noir,” as Rolls says in an email. (Read More…)
H.J Mulliners gave this model design the name “Flying Spur” which is well documented as the heraldic symbol of the Johnstone Clan in Scotland. The “Flying Spur” was awarded to the Johnstone clan for their help in allowing Bonnie Prince Charlie to escape on horseback.
That’s authentic British heritage, no Bentley-by-Breitling-by-Bentley-by-Brietling-by-Volkswagen needed. You’re looking at one of seven Flying Spurs for sale, from the collection of a Hungarian who escaped that Communist state to become an engineer, succeed beyond his wildest imagination, and acquire top-shelf examples of the Flying Spur wherever they could be found. That’s even cooler than the cars themselves, right?
In the olden days, when a Bentley was a rebadged Rolls Royce (or vice versa), it was easy to mistake one for the other. Bentley cleverly leveraged its “smart shopper” image into sales that were an order of magnitude higher than those of Rolls. Ever since Volkswagen forgot to check the trademark files, and subsequently lost Rolls to BMW while keeping Bentley (to still much bigger success), those days are over, and the respective overlords in Wolfsburg and Munich get alarmed if there is any confusion. The news still haven’t reached Indonesia, or so it seems. (Read More…)
This will be a wee complicated and very British: The Schneider Trophy, a prize competition for seaplanes was won several times by a Supermarine S6B, which in turn was powered by a Rolls-Royce R Type engine. Follow so far? What does this have to do with cars? Honestly, not the foggiest. But Rolls-Royce Motor Cars proudly presents the Phantom Coupé Aviator Collection, which is said to be inspired by said seaplanes. Still with me? Alright. (Read More…)
A 1962 Rolls Royce Silver Cloud II, adorned with over a million Swarovski crystals is on display at the Four Seasons Hotel in Munich, Germany. (Read More…)
It hasn’t gotten nearly as much attention as the handful of early production Tata Nanos that caught fire, or the Ferrari 458 recall, also for fire safety issues, or the newly expanded investigation into Jeep Wranglers burning, and certainly not nearly the attention given the near non-event with that one crash tested Chevy Volt, but BMW appears to have a corporate wide fire problem with turbocharged models that has now resulted in recalls of BMW, MINI and Rolls-Royce vehicles. (Read More…)
Even when on vacation, I can’t help tripping over interesting stuff. In this case, quite literally. Ouch. My toe’s still bleeding. (Read More…)
When I came to China for the first time in 2004, I would have never thought that the country would one day be the benchmark for the consumption of luxury automobiles. A few weeks ago, I thought the headline “U.S. may overtake China’s rich in Rolls Royce race” to be an impossibility. But here it is. At Reuters, an even-keeled wire when it comes to the auto beat. But first things first. (Read More…)
Derek Kreindler’s provocative defense of the Maserati Kubang sparked off an interesting discussion among TTAC’s Best and Brightest yesterday, about the the macroeconomic outlook for luxury brands. Sure, the American economy is struggling to stay out of a double-dip recession, credit is no longer as available as it was in the pre-Lehman days, and some argue that worse is still to come… but for the moment, the high end of the luxury market couldn’t be doing better. Rolls-Royce CEO Torsten Mueller-Oetvoes tells Reuters [via AN [sub]] that his brand will set a new sales record this year, and that the outlook for 2012 is good, saying
I have not seen any reluctance to consider buying a Rolls-Royce. I do not feel that sentiment is deteriorating in the luxury market. We are dealing with people who are unusually wealthy and never really have to ask themselves, can I still afford this or not?
And it’s one thing to just talk, but Rolls is also putting its money where its mouth is, initiating a $16m expansion to its Goodwood plant. And it’s not the only luxury brand that seems to be confused about this “recession” that the peasants keep going on about…
At last year’s Beijing auto show, a man walked up to the Roll Royce booth with a suitcase full of “Red Maos” – as the 100 yuan note is called in China, the largest note equals $15.40 – and walked away as the owner of a Rolls Royce Phantom. At least that’s what AFP heard. Because of taxes and duties, a Rolls-Royce Phantom started at 6.6 million yuan ($1 million) a year ago. That translated into 66,000 red banknotes. (Read More…)