114 car dealers. Every single last one of them looking for an impossibly good deal among the 150 vehicles at the auction on a near-Arctic Monday morning.
Even if it’s a seemingly bad deal. It doesn’t matter during this time of year.
This is officially tax season… which means that cars that couldn’t even get a $500 down payment during the post-Christmas drought will soon be picked up in earnest by the sub-prime, debt happy public. A $1200 down payment as their first financial tombstone of 2014 will be followed by a long line of bogus fees, and a note that will hopefully be flipped into funny money (now known as sub-prime asset backed securities) before the drowning debtor becomes financial roadkill.
Everything is high. But surprisingly not as high as in years past. Orphaned brands are mostly cheap. Minivans are cheap, and everything from older luxury coupes to younger hatchbacks can be had for decent money if they’re not sporty or popular.
Speaking of popular. Let me show you a little somethin’.
Why does TTAC roll its eyes at every proclamation of change, rebirth and renewal from automakers, particularly of the Detroit-based variety? To put it in a single French phrase, dèjá vu. In an industry as cyclical as the automaking game, the latest downturn always takes place within recent memory of the last downturn. As a result, the promises of reinvention and renewed focus are still ringing in our ears by the time each new PR offensive rolls out. One can only hear so many pleas and promises before they all start running together, creating the permanent, inescapable sense that we’ve been here before and it didn’t work out. No better evidence for this phenomenon exists than this series of videos from the 1988 edition of GM’s perennial campaign of renewal (especially in part two). The music may have changed, but the beat goes on.