By on April 3, 2010

Cadillac contracted the services of the Ritz-Carlton to train Cadillac dealers to provide 5-star service. The Ritz Carlton, first recipient of the Baldridge award in 1999, has a side business in training other companies to provide quality service.

Don Butler, Cadillac’s marketing VP, said to Automotive News [sub] that the program will emphasize customer treatment rather than facilities. For instance, he said, a dealership employee might take an umbrella and walk a customer out to his or her car when it’s raining. “It’s simple,” Butler said. “It’s the things that don’t cost a lot of money.” If he would only know. (Read More…)

Recent Comments

  • danio3834: I agree with this. Buick exists. Push Cadillac into full premium high price territory.
  • alff: Too big to act ethically
  • danio3834: CTCimarron!
  • danio3834: Ditto. Though that’s not for the CT6 Platinum that I would want. I had a chance to spend some time...
  • TW5: If Cadillac can build the concept vehicles, they can build the real thing, imo. They should commit to scaling-up...

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