In America, certain European cars ostensibly set their drivers apart as willfully unique characters. Cars like the Volvo C30, or just about any Saab indicate that the driver’s desire to be seen as quirky iconoclasts outweighs any of the more rational metrics that might guide the car-buying process. And while in the US, compact size and European pedigree are the keys to stepping out of the automotive mainstream, making an automotive statement in Europe requires the opposite approach. Pickup trucks, muscle cars and American SUVs are the signifiers of choice for the Europeans who find themselves marching out of step with their efficient hatchback-driving fellow citizens. As a result, European advertisements for motorized guilty pleasures, like the one above, play on the perception that big V8s are downright antisocial. By refined European standards, no one should drive a brutish Camaro… but what’s more fun than blowing a supercharged raspberry at social niceties? And though the marketing for American muscle cars in Europe practically writes itself, global brands like Chevrolet don’t necessarily want the Ameri-barbarian associations… which might explain why Chevrolet has canceled plans to build a right hand drive Camaro.
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sunridge place - My take…they used to over-report production in North America with production #’s by plant and model....
sunridge place - 28 Yep…happens here in the US often. Ever looked at Nissan’s sales in the US? http://www.goodcarbadcar.ne...
wmba - “Particularly poor example” ,”Industry doing fine to this day”? Not like it was. Read Plane and Pilot 1970 to 1975 to see the amazing...
NMGOM - Yes. If I chose to have a Bugatti Veyron that gets 8 mpg, but only drive it 50 miles twice a month, why should I get taxed...
oldyak - If the Fiat 500 can sell here the Adam could too…and its a fresher idea. And I thought Opel was dead????? Check out the...
ajla - The Northstar family was a DOHC, the Rover V8 was OHV. The Cadillac 4.1, 4.5, 4.9 line was aluminum block/iron head and OHV. However,...
raph - How do forced induction engines fair in road racing? My car with its puny heat exchanger gets heat soaked rather quickly (then again...
NoGoYo - I remember seeing like 2 or 3 different Mazda emblems on ’90s Mazdas…dunno what was up with that.
tresmonos - I agree with you, without the corruption, violence and pollution, the DF would be one of the best cities in the world. I spent a year straight...
namesakeone - Sorry, didn’t realize that the car was about to be destroyed anyway.