By on December 9, 2009

Why does TTAC roll its eyes at every proclamation of change, rebirth and renewal from automakers, particularly of the Detroit-based variety? To put it in a single French phrase, dèjá vu. In an industry as cyclical as the automaking game, the latest downturn always takes place within recent memory of the last downturn. As a result, the promises of reinvention and renewed focus are still ringing in our ears by the time each new PR offensive rolls out. One can only hear so many pleas and promises before they all start running together, creating the permanent, inescapable sense that we’ve been here before and it didn’t work out. No better evidence for this phenomenon exists than this series of videos from the 1988 edition of GM’s perennial campaign of renewal (especially in part two). The music may have changed, but the beat goes on.

Recent Comments

  • Re: Ace of Base: Honda Fit LX

    DevilsRotary86 - “Sometimes a manufacturer churns out a base trim that is — all things considered — the primo choice for that particular model. Here’s an example.”...
  • Re: Ace of Base: Honda Fit LX

    Matt Foley - Rear drum brakes are fine until they need service. First you back off the starwheel adjuster by blindly flailing around through a tiny port in the backing plate,...
  • Re: Ace of Base: Honda Fit LX

    tsoden - possibly… I still hate that Honda doesn’t offer better colour options for the lower trim models. The Red is nice, but come one… three colours???
  • Re: Next Mustang Shelby GT500 Will Beat Hellcat’s Horsepower: Report

    DenverMike - Guys in their early 20’s don’t want the jobs that can get them the GT500, Hellcat, ZL1, etc. That would...
  • Re: 2017 Mitsubishi Mirage G4 Review – It’s Fine

    bumpy ii - The suspension is your standard strut front/torsion beam rear, so there won’t be any miracles here. The suspension was tuned for...
  • Re: Ace of Base: Honda Fit LX

    DevilsRotary86 - They used to come from Guanajuato in 2015 and 2016. They are now coming from Japan again. The HR-V has been such a hit that Guanajuato is now producing...
  • Re: Ace of Base: Honda Fit LX

    Macca - That struck me as an odd statement as well. Just looking at Honda’s CR-V, it offers 37.2 cu ft with the rear seat *up* and 70.9 with them folded. Most of the other...
  • Re: Long-term Tester Update: Heading Down The Homestretch With The FiST

    JohnTaurus_3.0_AX4N - I know this egotistical jackass who just happens to be president of his HOA. When I lived there, it was just a...
  • Re: Ace of Base: Honda Fit LX

    probert - I’ll tell you, it’s classic Honda – a willing engine and soft but controlled suspension. Set it in a curve and it will hang on for dear life -and...
  • Re: Ace of Base: Honda Fit LX

    CoreyDL - L’especial Quebecoise?

New Car Research

Get a Free Dealer Quote

Staff

  • Contributors

  • Vojta Dobes, Czech Republic
  • Matthew Guy, Canada
  • Kamil Kaluski, United States
  • Seth Parks, United States
  • Ronnie Schreiber, United States
  • Bozi Tatarevic, United States
  • Chris Tonn, United States
  • Moderators

  • Adam Tonge, United States
  • Kyree Williams, United States

Get No-holds-barred, take-no-prisoners Automotive News in your Facebook Feed!

Already Liked