In my mind, Volkswagens used to be the “Euro Buick.” Positioned one note above the mass market rabble, VW’s Passat shared parts with Audi’s A4, while the Touareg and Phaeton were luxury cars with a mass market logo on the hood. Then Volkswagen decided this was the wrong strategy for them, so they repositioned VW as the German alternative to Toyota and Chevrolet. This left a gaping hole in the market for shoppers looking to step into a European near-luxury vehicle that flew under the radar. And then Buick stepped in.Buick’s Opel-based product offensive has transformed the brand from Barcalounger wheels for the octogenarian, to a window into the soul of GM’s German brand. This transformation isn’t an easy one as Buick’s problem wasn’t just blue-haired buyers and slinky-soft springs. Buick is the penultimate middle child. Jammed between Chevrolet and Cadillac, brand B’s mission is to give Chevy buyers something to aspire to and Cadillac buyers something to graduate from.
Tag: Regal GS
When Buick announced that it would not be rebadging the Opel Insignia OPC as the Buick Regal GS, and that instead of the OPC’s all wheel drive and turbocharged V6 we’d be getting a front-drive turbo four performance model, I was a bit skeptical. On paper, the proposed GS just didn’t seem different enough from the turbo model (which I liked well enough as-is) to elicit much initial enthusiasm. But this is why we drive cars instead of just comparing spec sheets: having spent some time alone with the GS, I’m happy to report that my skepticism was entirely unnecessary.
Pity the Buick Regal GS. Since the idea of a hotted-up Opel Insignia was floated for the US market, fans imagined that Opel’s epic Insignia OPC would be headed stateside, complete with 325 horsepower, 2.8 liter turbocharged V6 and all wheel drive. Buick reps quickly ruled out the turbo-six engine, as GM’s corporate order demanded that the engine be limited to “premium” Cadillac and Saab models. Then we found out that the Regal GS would have the same turbocharged Ecotec four-cylinder engine found in its Regal Turbo sister model, tuned from 220 to 255 horsepower, leading us to conclude that
That engine can reportedly be tuned to an easy 310 hp and 300 lb-ft of torque, making the “base” Regal CXL with the 220 hp 2.0T engine a much smarter buy. Unless the idea of tuning a Buick is simply more cognitive dissonance than you can handle. Otherwise, the only thing the GS really brings to the table is AWD and a bodykit with more front-end venting than the United States Senate.
Well, now it’s time to knock another item off the list: Automotive News [sub] reports that the GS will not get AWD because
We really don’t think consumers will want that feature… It does take away from some of the performance capability of the vehicle.
Which is doubly strange considering that AN is forced to note that
The Regal GS will accelerate slightly slower than expected, with estimates having it reach 60 mph at less than seven seconds. In January, executives said the production car would accelerate about one second faster.
D’oh! With the Regal Turbo hitting 60 in about 7.5 seconds, it’s beginning to look like the GS really is all about the bodykit. The saddest part of all this: the GS will still technically be “the sportiest Buick ever,” and will certainly be marketed as such, just as the Regal Turbo is now.