No-haggle pricing! It’s kind of the zombie of the auto industry. How, you ask? Well:
- Touching it makes your dealership sick
- It periodically comes back from the dead
- The nerd/geek crowd loves to talk about it
- It doesn’t actually exist
It’s also typically something that’s embraced by losers, whether the “loser” in question is a troubled dealership trying to remake its image after a complete decapitation of the leadership/ownership, a troubled brand trying to differentiate itself (Scion), or a troubled automaker clutching at straws in the face of overwhelming competition (General Motors, with Saturn). But Lexus, the latest brand to give it a shot, doesn’t know the meaning of the word “loser”. Its lineup is bulletproof, both in terms of durability and customer perception. Its dealers are obscenely profitable and generally immune to the worst of the customer-abuse excesses for which mainline Toyota stores are justifiably famous.
So why jump on a strategy that has never, ever worked for any brand that doesn’t own the majority of its retail outlets? Perhaps the answer has something to do with Ellen Pao.
We have all been there, posing proudly with our car alongside some curvy country road on a sunny afternoon. It doesn’t matter if the car is new or old, is just going through the break-in procedure or is on its last legs, what matters is the moment. A photo like this is a powerful talisman against old age, wherever we go and whatever happens to us, we have simply to gaze upon it and we are transported back to that special time in our lives when the road was clear and the only thing we needed to be serious about was having a little fun.
An alert REDDIT reader (manuelv 19) spotted the Seattle Police Museum’s 1970 Plymouth Satellite patrol car responding to calls on the coffee scented streets of dowtown Seattle earlier this week. According to the Seattle Police Museum website, only 53 Special Order Police Satellites were produced in 1970 and 21 of those were purchased by the Seattle Police Department. The cars were mid-size police vehicles and featured the 383 Super Commando engine package complete with 4 bbl carburetors. They were reputed top be quite fast at the time.