BFGoodrich’s All-Terrain T/A tires can be found everywhere, from your local construction site to the most grueling of off-road races. I’ve fitted some of my trucks with the original KO and used them on and off-road, so I was curious what improvements BFGoodrich could bring to its latest iteration: the new KO2.
BFGoodrich brought me up to Bethel, Maine to test out its new tire in the nearby hills — and to catch this year’s Red Bull Frozen Rush.
The Frozen Rush trucks run a one-off spiked version of the same tire, but I was more interested in the street version that might adorn one of my (or your) vehicles.
Red Bull is known for plastering its brand on every extreme sport it can find — and Frozen Rush is no different. The first round of the off-road snow race series pits nine competitors against each other on the slopes of the Sunday River Ski Resort in Newry, Maine.
Red Bull’s F1 team is the latest victim of Volkswagen’s emissions scandal, as a possible deal between the team and the automaker has gone “up in smoke.”
Nissan’s Infiniti is joining high-powered nameplates such as Ferrari, Lotus and Mercedes and becomes title sponsor of a Formula One racing team. Under a four year contract, the highly successful Red Bull Racing team will change its name to Infiniti Red Bull Racing starting with the 2013 season. (Read More…)
Pocket rocket lovers who happen to live in Belgium, France, Spain, or Switzerland,rejoice! According to Brazilian enthusiast site webmotors.com.br, Renault is using to good effect its Formula 1 presence and is launching the Renault Clio R.S. Red Bull Racing RB7 in the aforementioned markets. Wow! What a mouthful for a compact car! And yes, you read right, Clio and Red Bull in the same name! (Read More…)
Today might be the day the car industry loses its unconditional infatuation with social media. Like congressmen (especially half clothed congressmen), the auto industry could soon avoid social media like we avoid social diseases.
“This is all very annoying,” complains an exasperated Mark Carbery from London. “This Twitter matter turned into a real problem, for us and for other companies in the industry.”
Eterniti spokesman Carbery is a seasoned industry veteran. He started as the PR Manager for Toyota UK and worked for Daewoo and Michelin before hanging out the shingle for his own consultancy shop in bucolic Barnwell, Peterborough, Cambridgeshire PE8 5PS, UK.
Today he may be rethinking his career choice. (Read More…)