#rebranding

The blue oval. The three-pointed star. The roundel. The four rings. When it comes to cars, some logos are more identifiable than others, but Volkswagen’s glistening chrome emblem ranks near the top of the easy recognition chart.

It’s classic, simple, and maybe a little dusty. Which is why VW plans to change it.

While reports arose last year of a looming, “colorful” change to the highly visible logo, we now have a better idea of what to expect when the automaker shows its new face in Frankfurt next month.

You’d be forgiven if you thought Audi’s performance division was called “RS”. After all, the Germans have a history of using letters to describe their more powerful offerings, such as BMW M and Mercedes-AMG.

In Audi’s case, it’s a bit more complex. While the cars themselves wear S and RS badging, the performance division is actually called quattro GmbH (without the capital Q, because Audi), which is the name of the all-wheel drive system that made the brand so popular with Group B rally fans. It’s compounded by the fact normal Audi’s wear the quattro nameplate when they sport all-wheel drive, so it’s not that exclusive of a name.

In Australia, Audi is looking to fix this organizational and marketing nightmare. Enter Audi Sport.

If you were hoping to pick up a new Fisker Karma, not so fast. The PHEV won’t be out until mid-2016, and it won’t be a Fisker, either.