By on December 3, 2012

A couple of years ago, I attended my last General Motors press event. It was the debut of the Cadillac CTS-v Coupe and it was held at the Monticello country-club racetrack. I recall being impressed with the car, and I recall being impressed with Mark Reuss, the second-generation GM executive who brought his own helmet and his Grand-Am license to the event. Like Bob Lutz, Reuss is a big, handsome, improbably wealthy fellow who travels with a personal assistant, speaks in a no-nonsense tone, and carries himself with impervious confidence.

My attitude to the superstar dudes of the industry closely parallels that of O’Shea Jackson (warning: listening to that song at work will GET YOU FIRED) so I didn’t bother to chat Mr. Reuss up until we found ourselves side by side in the airport terminal. I asked him his opinion of the handling differences between the various CTS bodystyles, listened to him tell a couple of stories about road racing, and received some mild chastisement for turfing “his” Cadillac at high speed. It wasn’t until my flight home was halfway over that I realized: Yeah, he’s a great guy, but his company is failing miserably and he really isn’t doing anything to stop it. GM is chock-full of likable, even admirable people who are nevertheless collectively part of a great tragedy. It really doesn’t matter how “cool” a guy like Mark Reuss is. He’s being beaten out of his socks by “uncool” people at other companies, and as automotive journalists we’re not serving the truth if we don’t remind our readers of that simple fact every time it’s necessary. Every single time. Even if nobody else is willing to discuss the enormous elephant in the room — you know, the one with “18% Market Share” and “Bailout” and “Worst Product Line In the Industry” tattooed all over its wrinkly bottom.

So with that in mind, let’s talk about the new “Chevrolet SS”.

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