The Truth About Cars » Ram http://www.thetruthaboutcars.com The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. Sat, 06 Dec 2014 12:59:59 +0000 en-US hourly 1 http://wordpress.org/?v=4.0.1 The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. The Truth About Cars no The Truth About Cars editors@ttac.com editors@ttac.com (The Truth About Cars) 2006-2009 The Truth About Cars The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. The Truth About Cars » Ram http://www.thetruthaboutcars.com/wp-content/themes/ttac-theme/images/logo.gif http://www.thetruthaboutcars.com Coast to Coast 2014: Being Modern in Palm Springs http://www.thetruthaboutcars.com/2014/12/coast-coast-2014-modern-palm-springs/ http://www.thetruthaboutcars.com/2014/12/coast-coast-2014-modern-palm-springs/#comments Tue, 02 Dec 2014 14:35:23 +0000 http://www.thetruthaboutcars.com/?p=954777 Albert in West Cielo Drive, Palm Springs CA * You can see all the USA Coast to Coast Reports here! * After surviving Death Valley we now arrive at our last stop before reaching the Pacific Ocean in Los Angeles: Palm Springs California, the mid-century architecture mecca of the world. The traditional Photo Report, car landscape study, Palm Springs […]

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1. Albert Palm Springs 1Albert in West Cielo Drive, Palm Springs CA

You can see all the USA Coast to Coast Reports here! *

After surviving Death Valley we now arrive at our last stop before reaching the Pacific Ocean in Los Angeles: Palm Springs California, the mid-century architecture mecca of the world. The traditional Photo Report, car landscape study, Palm Springs trivia and a guide to the unmissable architectural attractions in town are below.

2. Ford Thunderbird Palm SpringsThe Ford Thunderbird is the Hero in Town in Palm Springs CA

Before we go into some Palm Springs trivia and the reasons behind this small desert town’s popularity, I have to spend a bit of time on the Hero in Town: the 11th and last generation Ford Thunderbird, on sale from November 2011 to June 2005. I had seen a couple in New Orleans but apart from that the Thunderbird had been extremely discreet, in line with its poor sales during its short-lived career. That was before Palm Springs. Very noticeable notably in its vintage colours – turquoise, torch red and bright yellow – they are everywhere to be seen in town. Obviously not the most frequent car in the Palm Springs streets, but way more popular here than in all the cities I have visited so far in this Coast to Coast trip… combined.

As opposed to the 9 generations in between, the 11th generation Ford Thunderbird followed a then-recent trend for retro styling initiated by models such as the VW New Beetle, Chrysler PT Cruiser and Mini Cooper, and used design cues from the first generation Ford Thunderbird launched in 1955. In this context, its popularity in Palm Springs is more understandable, as it suits the mid-century architecture, furniture and car obsession in town.

1955 Ford ThunderbirdThe original 1955 Ford Thunderbird

Living in Palm Springs means you probably own a house designed in the fifties, with the corresponding vintage furniture you have accumulated throughout the years, so it only makes sense to own a car that takes its design cues from this era. It’s the second-best option to owning a car actually made in the fifties. Add to this the unusually low ratio of family with kids in Palm Springs (15% of households) and you have the perfect breeding ground for vintage-looking 2-seat coupés/cabriolets like the Ford Thunderbird.

3. Palm SpringsCasa Blanca Motel in Palm Springs CA

Though it was initially well received by the automotive press in its first year of existence, many publications changed their mind after a few years, with Car and Driver Magazine even making it one of the “10 Most Embarrassing Award Winners in Automotive History”. Ford expected sales of 25,000 units per year, but despite a great start in 2002 which saw dealers charging well over the manufacturer’s suggested retail price and 31,121 units produced, subsequent years did not reach half that figure. Forbes attributed this failure to lack of marketing: “Ford dealers have been successful selling $40,000 trucks but have little experience selling automobiles in the near-luxury price range. If there was a marketing effort by Ford Motor, I wasn’t aware of it. Naturally, sales didn’t meet expectations.” said Forbes writer Jerry Flint.

Ford Thunderbird production – last generation:

Year Production
2002 31,121
2003 14,506
2004 12,671
2005 9,220
Total 67,518

Source: Wikipedia

4. Albert Palm Springs 2Albert in Palm Springs CA

Now that we have cleared the cult status enjoyed by the 2002 Ford Thunderbird in Palm Springs, let’s get into some trivia. Palm Springs is a desert resort city located just 107 miles (172 kilometres) east of Los Angeles within the Coachella Valley in California. It is home to just 44,552 inhabitants and enjoys over 300 days of sunshine a year. The city became a fashionable resort in the 1900s when health tourists arrived with conditions that required dry heat. Palm Springs was more comfortable in its microclimate because the area was covered in the shadow of Mount San Jacinto to the west and in the winter the mountains block cold winds from the San Gorgonio pass. In the 1920s, Hollywood movie stars, attracted by the hot dry, sunny weather and seclusion, started building homes and estates here.

5. Palm Springs House 1Palm Springs house in Monte Vista

After World War II, architectural modernists flourished with commissions from the stars, using the city to explore architectural innovations, new artistic venues, and an exotic back-to-the-land experiences. Inventive architects designed unique vacation houses, such as steel houses with prefabricated panels and folding roofs, a glass-and-steel house in a boulder-strewn landscape, and a carousel house that turned to avoid the sun’s glare. In 1946 Richard Neutra designed the Edgar and Liliane Kaufmann House. A modernist classic, this mostly glass residence incorporated the latest technological advances in building materials, using natural lighting and floating planes and flowing space for proportion and detail. Culver (2010) argues that Palm Springs architecture became the model for mass-produced suburban housing, especially in the Southwest. This “Desert Modern” style was a high-end architectural style featuring open-design plans, wall-to-wall carpeting, air-conditioning, swimming pools, and very large windows.

6. Dodge Challenger Palm SpringsDodge Challenger in Palm Springs CA

Although the home of dozens of striking mid-century houses, it’s relatively hard to find a reliable list of must-see architecture in Palm Springs online. The Palm Springs Modern Committee however sells (for a mere $5) an awesome map of Modern Palm Springs, featuring no less than 82 mid-century landmarks, their location, exact address, date of construction and corresponding architect. A goldmine, also available as an app on palmspringslife.com/psmodapp. I highly recommend it and can happily report I have spent a good 5 hours making sure none of the 82 landmarks went unchecked.

8. Albert Kaufmann House Palm SpringsAlbert reverse parking into the world-famous Kaufmann Desert House in Palm Springs CA

The highlights among these 82 landmarks are – very subjectively – with their construction date and architect:

  1. Franz Alexander House (1954 – Walter White), Palevsky Residence (1968 – Craig Ellwood), Edris House (1953, E. Stewart Williams) and pretty much all houses towards the up-end of West Cielo Drive. Breathtaking views from here and casually manicured desert gardens. To me, the essence of Palm Springs.
  2. Village Manor – Orbit In hotel (1955 – Herbert W. Burns)
  3. Kaufmann Desert House (1946 – Richard Neutra)
  4. Casa Blanca Motel (1970s renovation – Hugh Kaptur)
  5. Most houses around Monte Vista and Camino Sur in Palm Springs North
  6. House of Tomorrow / Robert & Helene Alexander Residence, Elvis Presley Residence 1966-1967 (1962 – William Krisel)
  7. City National Bank / Bank of America (1959 – Victor Gruen Associates)
  8. Coachella Valley Savings & Loan No. 3 / Chase Bank (1960 – E. Stewart Williams)
  9. Dinah Shore Residence (1964 – Donald Wexler) but would have been better to see inside the house – Google it for pics
  10. Frank Sinatra Residence (1947 – E. Stewart Williams) here again better inside than out – see Google for pics

One disappointment: Southridge Drive in Palm Springs South offers fantastic views down below on the city but no way to stop the car to take it all in as it is fiercely guarded. That means both the Steve McQueen Residence (1968 – Hugh Kaptur) and Bob Hope Residence (1978 – John Lautner) are off limits along with a couple of other landmarks.

Albert Elvis house Palm SpringsAlbert in front of the House of Tomorrow (Elvis Presley’s residence 1966-1967) in Palm Springs CA

9. Bank of America Palm Springs1959 Bank of America building in Palm Springs CA

7. Nissan Versa Palm SpringsNissan Versa and Chrysler 200 in Palm Springs CA

Now onto the Palm Springs car landscape. Apart from the surprising (but logical) frequency of 2002-2005 Ford Thunderbirds, Palm Springs is the first town in this Coast to Coast trip where the Toyota Prius is truly successful. Once again this is logical: we are in California where the Prius family tops the sales charts, and on top of it we are in a very wealthy town – which has proved to be a good pre-requisite for environmentally aware customers that want to show that even though they spend gallons of water on their golf course, they still care for the earth enough to drive a hybrid car. Hollywood stars were a big part of making the Prius mainstream, and they still have residences here. In fact, it seemed that as we were here on the weekend, every second person we spoke with lived in LA and only spent a weekend in their 2nd home in Palm Springs here and there. Such a hard life…

10. Nissan Sentra Palm SpringsNissan Sentra in Palm Springs CA

Even though the hispanic population in Palm Springs is only 25% vs. over 50% for most parts of California, Nissan still very strong here with the Versa fighting for the title of best-selling nameplate in Palm Springs, and the Sentra potentially inside the Top 5. A hypothetical ranking based on meticulous street observation of the most recent cars in town gives us:

1. Honda Accord

2. Nissan Versa

3. Toyota Prius

4. Honda Civic

5. Nissan Sentra

Beyond the absolute best-sellers, other observations on the Palm Springs car landscape include the particular popularity of GMC with the Sierra, Acadia and Enclave very successful, the rarity of Ford F-Series (in accordance with Californian sales charts) with only a couple of private F-150 spotted, the Audi A3 sedan already making its mark and a shiny-as-new 1987 Ford F-150 spotted in the centre of town. Most pickups are company cars used for road work (there is a lot of it in Palm Springs) and are the heavy duty variant, for example the Ford F-350 or Ram 2500 Tradesman, my very own Albert’s big bro.

8b. Albert Palm Springs Car Wash 1How much more perfect can this picture be?

Best-sellers in California – Full Year 2013:

Pos Model 2013
1 Toyota Prius (all models) 69,728
2 Honda Civic 66,982
3 Honda Accord 63,194
4 Toyota Camry 56,788
5 Toyota Corolla 52,167
6 Ford F-Series 41,671
7 Honda CR-V 31,850
8 Nissan Altima 31,029
9 Toyota Tacoma 28,182
10 BMW 3 Series 27,026

A quick reminder of the best-sellers in California last year, and this time (as opposed to Death Valley) we are getting a little closer in Palm Springs with the Prius, Accord, Camry and Corolla all very frequent. It would appear Nissan over-performs in Palm Springs as well, particularly the Versa and Sentra.

12. Albert Palm Springs 5Albert in front of the 1965 Tramway Gas Station, now Palm Springs Visitors Center

Let’s finish on a review of the Orbit In Hotel where I stayed while in Palm Springs, described by Time as “the place to stay” in Palm Springs and a “modernist heaven”. For once the critics have it right. A quintessential mid-century modern property set around a saline pool with all rooms sporting designer furniture by Eames, Noguchi, Jacobsen and many more, the Orbit In was actually relatively cheap for the luxury it offered (from $149 per night). Plus the owners, a lovely couple, were there almost the entire time making sure every one was happy. Once you pay for the room, everything is free including cocktails during the cocktail hour which ended up lasting 3 hours, breakfast, daytime sodas and snacks, wifi and cruiser bicycles to borrow. A typically American generosity that, to be honest, I wasn’t expecting to find in one of the poshest hotel in this uber-posh town. The cocktail (3) hour(s) brought all guests together to exchange travel stories and our Coast to Coast trip with Albert made them all envious. As they should be!

Next is the very last episode of this series, the arrival in Los Angeles and my final review of Albert. Stay tuned so you don’t miss it!

Matt Gasnier is based in Sydney, Australia and runs a car sales statistics website and consultancy: BestSellingCars which just celebrated its 4th anniversary.

Many thanks to David Curry for the pictures in this article.

13. Orbit Inn HotelOrbit In hotel in Palm Springs CA

14. Ford F-150 Palm SpringsFord F-150 in Palm Springs CA

15. Albert Palm Springs 6Albert in Palm Springs CA

11. Hyundai Elantra Palm SpringsHyundai Elantra in Palm Springs CA

Chevrolet Impala Palm SpringsChevrolet Impala in Palm Springs CA

Garage Palm SpringsArguably the best-looking garage entrance in the world… (in West Cielo Drive)

Albert Palm Springs 3Albert in Palm Springs CA

Ford F-350 Palm SpringsFord F-350 in Palm Springs CA

Hummer Palm SpringsHummer in Palm Springs CA

Hyundai Sonata Palm SpringsHyundai Sonata in Palm Springs CA

Honda Accord Palm SpringsHonda Accord in Palm Springs CA

Albert Palm Springs Car Wash 2Albert getting a thorough cleanup in Palm Springs CA

Hyundai Elantra Palm Springs 2Hyundai Elantra in Palm Springs CA

Palm Springs Street scenePalm Springs street scene

Albert Palm Springs 4Albert in Palm Springs CA

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Coast to Coast 2014: Among Coffins, Furnaces And Devils In Death Valley http://www.thetruthaboutcars.com/2014/11/coast-coast-2014-among-coffins-furnaces-devils-death-valley/ http://www.thetruthaboutcars.com/2014/11/coast-coast-2014-among-coffins-furnaces-devils-death-valley/#comments Thu, 27 Nov 2014 14:36:18 +0000 http://www.thetruthaboutcars.com/?p=952105 Albert’s first incursion below sea level at Badwater, Death Valley CA * You can see all the USA Coast to Coast Reports here! * We now leave Las Vegas to enter the final state of this Coast to Coast trip: California. Crossing the state line, we enter Death Valley National Park and this is the perfect location for […]

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Albert Badwater with sea levelAlbert’s first incursion below sea level at Badwater, Death Valley CA

You can see all the USA Coast to Coast Reports here! *

We now leave Las Vegas to enter the final state of this Coast to Coast trip: California. Crossing the state line, we enter Death Valley National Park and this is the perfect location for an extended photo session with Albert. I give you the Photo Report, California sales data, Death Valley trivia and a review of how Albert coped with Death Valley heat below.

Ford F-150 AmargosaFord F-150 at Amargosa Hotel, Death Valley Junction CA

Just past Nevada is Death Valley Junction, home of the sleepy Amargosa Hotel and… Opera House. Yep. In the middle of the desert. We almost missed this gem and are so glad we persevered despite windows decidedly harbouring a ‘closed until further notice’ look. The Amargosa Opera House, aka Martha Becket’s Opera House (more detail on www.amargosaoperahouse.com), has a fantastic story worth relating here.

In March 1967 while finishing her One Woman Show tour of America, actress, dancer, choreographer and painter Marta Becket came to Death Valley Junction to repair a flat tire at the former service station. While exploring the abandoned buildings, Marta found the old social hall in pretty bad disrepair. She rented the building, moved in and has lived here ever since! Marta began performing to empty seats as she was not known yet, so she decided to paint an audience as murals inside the Opera House. She began performing to a live audience in February 1968 and did so for over 40 years. Now aged 90, Marta still lives in a room in the adjacent Amargosa Hotel, but was resting when we visited. We would definitely have said hi otherwise!

Amargosa (2000), Todd Robinson’s documentary about Marta Becket, won a 2003 Emmy Award for cinematographer Curt Apduhan.

3. Albert Death Valley 1There’s no denying it now Albert…

Less than 20 miles further West from Death Valley Junction is the actual entrance of Death Valley National Park and time for Albert to prove he’s been here with a pose next to the road sign above. It was late September when we visited so still in the midst of summer. As its name indicates, Death Valley is a pretty extreme place to be finding ourselves in. The free Visitor Guide and Map available at information points peppered through the park airs stark warnings for all visitors. Among them:

  • Clothing keeps you cooler. If you are not wearing a shirt, sunglasses and a broad-brimmed hat you are not prepared to walk anywhere in Death Valley! 
  • The most common cause of death in the park is not heat but single car accidents. A moment of inattention can send you, your car and your loved ones flipping into the rocky desert! 

Death valley deaths

But this remains my favourite warning:

  • Do not rely on technology! Your cell phone will not work in most of the park. GPS devices frequently tell Death Valley visitors to turn off well-travelled roads, and take “shortcuts” over the desert and into canyons. Common sense and good judgement are far more reliable

Sadly, Death Valley keeps justifying its name year after year and this Summer there has been 2 heat-related deaths in the valley.

4. Death ValleyThe view upon Death Valley from Coffin Peak

But how hot is it really in Death Valley? Based on temperatures recorded at the official weather station at Furnace Creek down at what felt like the hottest point in the entire National Park, the average maximum temperature is at its coldest in December at 65°F (18°C) but reaches 110°F in June (43°C), 116°F in July (47°C), 115°F in August (46°C) and 106°F in September (41°C). True to form, Albert’s exterior temperature gauge was stuck at a balmy 105°F (40°C) the entire time we were down the Valley. Not that impressive? Wait there’s more…

5. Chevrolet Impala Coffin PeakChevrolet Impala in Coffin Peak, Death Valley CA

The highest temperature ever recorded on earth was at Furnace Creek on 10 July 1913 at 134°F (57°C). A high temperature of 129°F (54°C) is the closest we have come to tying this record and was recorded on 17 July 1998, 6 July 2007 and 30 June 2013. The heat is coming back strong as you can see… Another interesting record is the driest stretch of weather: only 0.64 inches of rain over 40 months between 1931 and 1934.

6. Albert mpg Coffin PeakAlbert’s mpg average right after the Coffin Peak climb – still a very good 24.2 mpg.

One way to escape the heat is to climb the steep paved road to Coffin Peak and Dante’s View, easily the most breathtaking viewpoint in the park, more than 5000ft (1524m) above the floor of Death Valley. From here you can simultaneously spot the highest and lowest points in the contiguous USA: Mount Whitney at 14,505ft and Badwater at 282ft below see level. The climb is harsh but Albert hardly noticed, with no overheating, no engine ventilation on for decades after we parked (contrary to all other vehicles parked here) and a fuel economy average down, granted, but to a still very impressive 24.2 mpg – that’s higher than the EPA average for the all-new 2015 Ford F-150. This would end up being the lowest mpg Albert would display in the entire trip.

7. Chevrolet Spark Coffin PeakChevy Spark and a slew of rentals at Coffin Peak, Death Valley CA

Expectedly, being almost a tourist-only region, 95% of vehicles in circulation in Death Valley are rentals, but interestingly people haven’t seemed to shy away from the smallest, arguably more ‘tender’ options in these harsh conditions like the bright red Chevy Spark pictured above or the Nissan Versa. The traditional rental staples as described in my Monument Valley report are back with a vengeance: Chevy Impala, Tahoe and Suburban as well as GMC Yukon and Yukon XL, along with the Chevrolet Traverse and Buick Enclave as pictured above in Coffin Peak.

8. Albert Coffin Peak 3Albert in Coffin Peak, Death Valley CA

All in all though, the most frequent car in Death Valley is a rental Ford Mustang, seemingly the preferred way to complete a one-day tour from Vegas. I remember last time I was in Vegas there were special offers for 1-day Mustang convertible rentals that made them cheaper than the smallest car available – difficult not to be tempted, and apparently these ‘special’ offers are still on to this date. Talking about the devil/Mustang, I saw a camouflaged 2015 model zip past Albert as well as a hardly-camouflaged Jaguar XE. Death Valley is a notorious extreme weather testing ground and each summer day a couple of manufacturers are torturing prototypes on the valley’s roads. Last time I was here in 1995, I saw a string of Smart Fortwos a full 3 years prior to their European launch, and at the time they weren’t even scheduled for a North American career which made their presence here all the more interesting…

9. Chevron Furnace Creek 1Lucky we didn’t have to refuel here… (in Furnace Creek, Death Valley CA – 22 Sept 2014)

9b. Chevron Shoshone…nor here! (in Shoshone, Death Valley CA – 22 Sept 2014)

Remoteness and being in one of the worst places in the world for a car breakdown have encouraged service stations in the Valley to practice simply outrageous gas prices, a full 2 dollars per gallon above the prices that were the norm in Las Vegas at the time of our visit (see pictures above). These have receded by now but remain way above the national average. According to Gasbuddy.com, as at 27 November the Furnace Creek Chevron station (first picture) was selling Regular Gasoline at $4.22 per gallon and Diesel at $4.51. Shoshone Chevron prices were unavailable, but should still be at a shamefully extravagant $4.50 Gas and $5 Diesel even if they decreased at roughly the same rate as in Furnace Creek. That’s close to double the national average! Funny thing is Shoshone is much closer to ‘civilisation’ than Furnace Creek yet gas prices are even higher.

10. Ford E-350 Furnace CreekFord E-350 in Furnace Creek, Death Valley CA

Furnace Creek perfectly earned its name by displaying a hair dryer-like heated wind that grips you to never leave you alone as soon as you leave the car, making your eyes water. Even though the visitor centre encourages to turn off air con in the car to lessen strain on the cars and minimise the risk of breakdown, I knew Albert wouldn’t let us down, and he didn’t. In fact, our Ram 1500 ecodiesel was at its best in the heat and a mix of gravel roads and seemingly infinite stretches of bitumen. This workhorse is made for galloping.

11. Albert Devils Golf Course 3Albert at Devil’s Golf Course, Death Valley CA

Another attraction right in the bed of Death Valley is Devil’s Golf Course, an immense area of crystallised salt deposited by ancient salt lakes and eroded by wind and rain into jagged spires. So incredibly serrated that “only the devil could play golf on such rough links.”  On a windy day (not when we were there), you can apparently hear a metallic cracking sound as the salt pinnacles expand and contract.

12. Devils Golf Course 2Devil’s Golf Course, Death Valley CA

13. Devils Golf Course 3Devil’s Golf Course, Death Valley CA

14. BadwaterBadwater, Death Valley CA

Finally our last stop in Death Valley was Badwater, the lowest point in the Western Hemisphere (read the Americas) at 282ft or 85.5m below see level. Death Valley belongs to a worldwide geographic rogues. Finding oneself below sea level is an extremely rare occurrence, a map displayed at Badwaters actually shows only 16 other ‘minus’ locations worldwide, including the Dead Sea in Jordan/Israel at -1360ft / -414m, Lake Assal in Djibouti at – 508ft / – 155m and Lake Eyre in Australia at -49ft / -15m. Like most of these locations, Death Valley was not created by a river’s erosion. Movements in the earth’s crust have dropped it to such great depths.

14. Matt BadwaterIt’s bloody hot out here! In Badwater, Death Valley CA

We’ll finish on the official best-sellers in California, although as we have seen earlier, these do not translate into the car landscape of Death Valley, but are rather a reflection of the Los Angeles and San Francisco markets.

Best-sellers in California – Full Year 2013:

Pos Model 2013
1 Toyota Prius (all models) 69,728
2 Honda Civic 66,982
3 Honda Accord 63,194
4 Toyota Camry 56,788
5 Toyota Corolla 52,167
6 Ford F-Series 41,671
7 Honda CR-V 31,850
8 Nissan Altima 31,029
9 Toyota Tacoma 28,182
10 BMW 3 Series 27,026

California is the second state and in this trip after New York to not feature any pickup truck in its official Top 5 best-sellers, with the Ford F-Series ranking at a paltry 6th place, and the Toyota Tacoma at #9. One can argue the Honda Civic is the real Californian best-seller, as the entire Prius family (including the c small car and the v MPV) is accounted for in its sales figure. Honda also brilliantly places the Accord at #3 and the CR-V at #7 while Toyota positions the Camry at #4 and Corolla at #5. Very impressive performance of the BMW 3 Series in 10th place with over 27,000 sales.

Matt Gasnier is based in Sydney, Australia and runs a car sales statistics website and consultancy: BestSellingCars which just celebrated its 4th anniversary.

Many thanks to David Curry for the photos in this report.

15. Toyota Corolla BadwaterToyota Corolla in Badwater, Death Valley CA

Albert Devils Golf Course 1Albert at Devil’s Golf Course, Death Valley CA

AmargosaDeath Valley Junction CA

Amargosa HotelAmargosa Hotel, Death Valley Junction CA

Albert NevadaAlbert in Nevada just before the California state line 

Land Rover Freelander AmargosaLand Rover Freelander at Death Valley Junction, CA

Dodge Ram 3500 AmargosaDodge Ram 3500 at Death Valley Junction CA

Albert AmargosaAlbert at Amargosa Hotel, Death Valley Junction CA

Nissan Sentra Coffin PeakNissan Sentra in Coffin Peak, Death Valley CA

Albert Coffin Peak 1Albert Coffin Peak 2Albert in Coffin Peak, Death Valley CA

Chevron Furnace Creek 2Chevron Furnace Creek, Death Valley CA

Furnace Creek RanchFurnace Creek Ranch, Death Valley CA

Devils Golf Course 1Devil’s Golf Course, Death Valley CA

Albert Devils Golf Course 2Albert at Devil’s Golf Course, Death Valley CA

Chevrolet Tahoe BadwaterChevrolet Tahoe in Badwater, Death Valley CA

Albert BadwaterAlbert in Badwater, Death Valley CA

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Editorial: Look To The Future For Further Ford Fuel Savings http://www.thetruthaboutcars.com/2014/11/editorial-look-future-ford-fuel-savings/ http://www.thetruthaboutcars.com/2014/11/editorial-look-future-ford-fuel-savings/#comments Mon, 24 Nov 2014 17:00:37 +0000 http://www.thetruthaboutcars.com/?p=950129 With its unprecedented shift to an aluminum body for the next Ford F-150, the Blue Oval appeared to be pivoting towards a serious improvement in fuel economy. But with the release of the official EPA figures, the newest truck appears to offer only modest improvements. Ford’s own release stresses a comparison between the new truck […]

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30-mpg-600x421

With its unprecedented shift to an aluminum body for the next Ford F-150, the Blue Oval appeared to be pivoting towards a serious improvement in fuel economy. But with the release of the official EPA figures, the newest truck appears to offer only modest improvements.

Ford’s own release stresses a comparison between the new truck and the 2008 model equipped with the now obsolete 4.6L V8 engine. One could make the argument that Ford is attempting to show how a returning customer might see significant gains from his old, V8 truck versus a brand new Ecoboost V6 rig. But Ford also didn’t compare the figures to the outgoing 2014 model, which is the typical convention.

That may be because the gains, on paper, are modest at best. Of the two carry-over engines, the 3.5L Ecoboost now returns 17/24/20 mpg (city/highway/combined), versus 16/22/18 mpg for the 2014 model. The 5.0L now gets 15/22/18 mpg versus 15/21/17 mpg. And the Ecoboost engines are notorious for doing well on standard EPA tests, while delivering lower results in real world driving.

If Ford’s past product rollouts are any indication, we will see incremental improvements over the next few years. A 10-speed automatic, due within the next 1-2 years, is sure to add further improvements in fuel economy. A new V6 diesel engine, set to compete with the Ram 1500 and its 28 mpg highway rating, is also said to be in the works.

 

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2015 Ram 700 Newest Entrant In Mexican Compact Truck Market http://www.thetruthaboutcars.com/2014/11/2015-ram-700-newest-entrant-mexican-compact-truck-market/ http://www.thetruthaboutcars.com/2014/11/2015-ram-700-newest-entrant-mexican-compact-truck-market/#comments Mon, 03 Nov 2014 11:00:36 +0000 http://www.thetruthaboutcars.com/?p=939625 For some, the Chevrolet Colorado’s “technology and stuff” is just what they need in a truck. For others, however, the mid-size pickup’s footprint is still a tad too big. If you call Mexico your home, Ram has just what you need. According to Jalopnik subsidiary Truck Yeah, the Fiat Strada-based 2015 Ram 700 hails from […]

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2015 Ram 700

For some, the Chevrolet Colorado’s “technology and stuff” is just what they need in a truck. For others, however, the mid-size pickup’s footprint is still a tad too big.

If you call Mexico your home, Ram has just what you need.

According to Jalopnik subsidiary Truck Yeah, the Fiat Strada-based 2015 Ram 700 hails from Brazil — where the Strada is also assembled — and battles against the Chevrolet Tornado and Volkswagen Saveiro in the Mexican market. Both single- and extended-cab versions are available, beginning at $14,000 USD for the stripper model, $18,000 for the Adventure trim (which also offers a locking-diff and digital inclinometer for off-roading adventures).

Under the bonnet, a blast from the past moves the front wheels: the 115-horsepower 1.6-liter Fiat E.torQ. The four-pot 16-valve SOHC mill is derived from the Chrysler/Dodge/Plymouth Neon’s 2-liter unit, and has been in production as the E.TorQ since 2011.

Regarding its name, the 700 was planned to be called 750, but instead took the name to identify a payload capacity of 705 kilograms, or approximately 1,500 pounds.

As for the possibility of seeing the 700 in the United States, Ram and parent company Fiat Chrysler Automobiles haven’t said much on the subject. Though FCA could get around the Chicken Tax by assembling U.S.-bound units in Mexico if need be, low fuel prices and consumer demand outside of enthusiast circles are another matter.

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Ram de Mexico Will Get Fiat Strada Based Small Truck http://www.thetruthaboutcars.com/2014/09/ram-de-mexico-will-get-fiat-strada-based-small-truck/ http://www.thetruthaboutcars.com/2014/09/ram-de-mexico-will-get-fiat-strada-based-small-truck/#comments Tue, 09 Sep 2014 17:23:08 +0000 http://www.thetruthaboutcars.com/?p=909386   Speculation about a Ram small truck based on the Fiat Strada has been rampant recently, and it looks like Ram is getting ready to move in that direction for the Mexican market. A Brazilian outlet is reporting that the Strada will be sold in Mexico as the Ram 750. The 750 will be offered […]

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Speculation about a Ram small truck based on the Fiat Strada has been rampant recently, and it looks like Ram is getting ready to move in that direction for the Mexican market.

A Brazilian outlet is reporting that the Strada will be sold in Mexico as the Ram 750. The 750 will be offered in both single and double cab configurations and powered by small 4-cylinder engines.

Perhaps these were the Strada mules being tested around Detroit, and there were never any plans to bring a small truck to the United States. With UNECE rules and a totally different set of market conditions (as well as no chicken tax), Mexico is a much better place to import a small, front-drive car-based pickup than the United States. Or maybe FCA will surprise us all?

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Super Piston Slap: Thrifty Texans Trump Tailgate Theft? http://www.thetruthaboutcars.com/2014/09/super-piston-slap-thrifty-texans-trump-tailgate-theft/ http://www.thetruthaboutcars.com/2014/09/super-piston-slap-thrifty-texans-trump-tailgate-theft/#comments Sat, 06 Sep 2014 12:39:43 +0000 http://www.thetruthaboutcars.com/?p=907985   Yesterday’s post on Texas Tailgate Theft definitely struck a nerve with this Native Texan, especially the NCIB’s Quote: “Since a tailgate theft takes just seconds to accomplish, consumers might consider using an after-market security device, such as a hinge lock to thwart criminals.” Yeah, not quite… Yup, a hose clamp…well not just a hose […]

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(photo courtesy: hardworkingtrucks.com)

Yesterday’s post on Texas Tailgate Theft definitely struck a nerve with this Native Texan, especially the NCIB’s Quote:

“Since a tailgate theft takes just seconds to accomplish, consumers might consider using an after-market security device, such as a hinge lock to thwart criminals.”

Yeah, not quite…

photo 1

Just a little trip to my local Home Depot.

Yup, a hose clamp…well not just a hose clamp, but that’s for later.

Thanks to TTAC commentator, Editor in Chief of another blog and all around nice guy, Mr. Lyndon Johnson (yes, really) for planting this seed in my mind. He posted a photo on Facebook of a rusty hose clamp around the tailgate hinge of his Ranger. It instantly made sense: even if you don’t have a few of these rattling around, why the hell wouldn’t you spend $3 for these?

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Hose Clamp PROS: Cheap, easy to install, readily available and slows down a would-be thief to the point they’ll look for another tailgate to swipe. And its an extra measure of protection, even if you have a lock in your tailgate release handle. (As they aren’t too hard to punch out with a screwdriver, too.)

(photo courtesy: pickupspecialities.com)

Hose Clamp CONS: The expensive-ish aftermarket alternatives are more theft resistant. And the clamps are kinda ghetto-trashy ugly, if you care about those Vellum Venom type of design hang ups.

Here’s how to narrow the gap between the clamp and the lock: level the playing field with a bit of silicone adhesive.  You know, the stuff you already have in your garage.

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It’s not rocket science: coat the screw head and clamp’s threads in the stuff. It’s an extra level of complication, and as the night photo shows, a bit more complicated to comprehend. It’ll certainly drive a thief nuts trying to scrape that crap off.

Only to then need to unscrew the clamp. And finally lather-rinse-repeat on the other side. Or just leave my rig alone, find another Texan not wise to the hose clamp + silicone trick.

Now you know what I know: what say you Best and Brightest? Should all truckers spend $3-4 on this anti-theft modification?

 

 

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The Source Of August 2014’s U.S. Auto Sales Growth http://www.thetruthaboutcars.com/2014/09/source-august-2014s-u-s-auto-sales-growth/ http://www.thetruthaboutcars.com/2014/09/source-august-2014s-u-s-auto-sales-growth/#comments Fri, 05 Sep 2014 12:28:45 +0000 http://www.thetruthaboutcars.com/?p=906633 Forecasts didn’t call for rain on August 2014’s auto sales parade, but there was definitely a general feeling of overcast heading into Wednesday as automakers prepared to release their monthly and year-to-date sales results. The rate of growth in the U.S. auto industry since the recession ended has been striking, but the chances of that […]

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U.S. auto sales growth by units gained August 2014Forecasts didn’t call for rain on August 2014’s auto sales parade, but there was definitely a general feeling of overcast heading into Wednesday as automakers prepared to release their monthly and year-to-date sales results.

The rate of growth in the U.S. auto industry since the recession ended has been striking, but the chances of that growth lasting forever – particularly when a month like August is compared with a very strong month like August 2013 – seemed slim.

Yet auto sales increased by 5.5% to more than 1.58 million in August 2014, an improvement of more than 80,000 units.

The forecasts weren’t all wrong. High-volume brands like Chevrolet, Dodge, and Volkswagen all reported losses, a 13% decline in Volkswagen’s case, the 17th consecutive month in which Volkswagen brand sales have decreased in the United States.

Jaguar volume fell 31%. Infiniti volume fell 23%. Fiat was down 20%. Scion sales likewise slid 20%. Cadillac volume was off August 2013’s pace by 18%. Sales at BMW’s Mini brand were down 17%. Buick and Volvo both lost 10%; Acura and Land Rover fell 9%. Lincoln was just south of level.

The bright spots, however, were particularly bright. Jeep, Ram, Subaru, Nissan, and Toyota were the biggest brands to post significant increases. Maserati, Porsche, Smart, Mitsubishi, and Audi were among the lower-volume auto brands to post meaningful improvements: 278%, 36%, 34%, 28%, and 22%, respectively.

Mazda, BMW, Mercedes-Benz, GMC, and Lexus all grew by at least 10%. Toyota brand sales were up 7%. Hyundai grew 6%. (Kia, Chrysler, Honda, Bentley, and Ford improvements were all below the market’s 5.5% growth rate.)

Back to those five large and fast-growing brands, Jeep reported its best-ever sales month for the new Cherokee, America’s eighth-ranked SUV/crossover in August. Ram’s market share in the full-size truck category grew by more than four percentage points. Subaru sold more than 50,000 vehicles for the first time in a single month, and Nissan reported a car sales improvement of 18% in a car market that improved by just 2%. Toyota shot the RAV4 up to top spot among utility vehicles with record sales in a second consecutive month.

As for the fast-growing lower-volume brands, Maserati outsold Jaguar, albeit by just 49 units. Even with the Macan excluded, Porsche sales jumped 7.3%. Mercedes-Benz reported more than 1000 Smart Fortwo sales for the third time in five months, having not done so previously since September 2012.

Mitsubishi is not back to being a brand that can sell more than 300,000 cars annually in the United States, but sales have increased in six consecutive months and in ten of the last eleven months.

Audi reported its highest-ever monthly sales in the U.S. in August, generating 41% of the brand’s sales with Q models and the A4 Allroad, including the first 243 Q3 sales.

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Ram Trucks Remaining True To Steel Until 2020 http://www.thetruthaboutcars.com/2014/08/ram-trucks-remaining-true-steel-2020/ http://www.thetruthaboutcars.com/2014/08/ram-trucks-remaining-true-steel-2020/#comments Mon, 25 Aug 2014 11:00:24 +0000 http://www.thetruthaboutcars.com/?p=899106 Though Ford and General Motors may be exchanging their iron fists for aluminum gloves in this upcoming battle atop Truck Mountain, Ram plans to remain beholden to the steel until 2020. Reuters reports two sources close to Fiat Chrysler Automobiles’ plans for Ram’s truck offerings proclaim that while significant changes will come to the trucks […]

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Though Ford and General Motors may be exchanging their iron fists for aluminum gloves in this upcoming battle atop Truck Mountain, Ram plans to remain beholden to the steel until 2020.

Reuters reports two sources close to Fiat Chrysler Automobiles’ plans for Ram’s truck offerings proclaim that while significant changes will come to the trucks in 2017, the switch to aluminum is not among them. Maintaining the status quo would prevent alienation among its commercial consumer base, as well as keep production costs low from not having to convert steel parts to aluminum.

The plan echos what FCA CEO Sergio Marchionne told investors in May, stating the use of the metal would be “better suited in other vehicles than pickup trucks.” Instead, Ram will focus on more fuel-efficient engine-transmission setups, stop-start technology, and other methods of meeting 2018 U.S. emissions and fuel economy standards.

As for what happens after FCA’s current five-year plan comes to a close in 2020, the automaker isn’t saying much on the subject of an aluminum Ram beyond that no decisions have been made thus far, according to representative Rick Deneau.

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Management Shuffle At FCA Sends Bigland To Head Up Alfa http://www.thetruthaboutcars.com/2014/08/management-shuffle-fca-sends-bigland-head-alfa/ http://www.thetruthaboutcars.com/2014/08/management-shuffle-fca-sends-bigland-head-alfa/#comments Mon, 18 Aug 2014 15:56:14 +0000 http://www.thetruthaboutcars.com/?p=894242 FCA is shuffling the management deck, assigning two experienced executives to new roles within the company. Reid Bigland, formerly the head of the Ram Brand, will now become Alfa Romeo’s top executive for the NAFTA region. Bigland, who once oversaw the Dodge brand, currently is also responsible for Chrysler Canada and is on the company’s […]

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FCA is shuffling the management deck, assigning two experienced executives to new roles within the company.

Reid Bigland, formerly the head of the Ram Brand, will now become Alfa Romeo’s top executive for the NAFTA region. Bigland, who once oversaw the Dodge brand, currently is also responsible for Chrysler Canada and is on the company’s Board of Directors. Bigland has been mentioned as a potential successor to CEO Sergio Marchionne, and the Alfa appointment will be a major test of his management abilities, given the uphill climb that the brand will face in establishing a solid foothold in North America, and meeting Marchionne’s lofty sales goals.

Taking Bigland’s place at Ram is Bob Hegbloom, a Ram veteran with wide ranging experience both at the truck brand and with Chrysler’s other truck products. Hegbloom will assume control of one of FCA’s growth engines, but will also be responsible for ensuring that the truck brand doesn’t fall behind technologically, in the wake of developments like Ford’s upcoming aluminum F-150, and the new V8 diesel Nissan Titan being developed by former Ram boss Fred Diaz.

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Question Of The Day: Is SFE The Key To MPG? http://www.thetruthaboutcars.com/2014/08/question-day-sfe-key-mpg/ http://www.thetruthaboutcars.com/2014/08/question-day-sfe-key-mpg/#comments Tue, 05 Aug 2014 19:28:49 +0000 http://www.thetruthaboutcars.com/?p=882618 When we published the 2015 Ford F-150 order guide, we focused on the trim level changes (the FX4 and STX trims are gone, while the police-oriented SSV package is back) while forgetting three very important letters. SFE. On other Ford models, the SFE package is used to denote a high fuel economy trim – think […]

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When we published the 2015 Ford F-150 order guide, we focused on the trim level changes (the FX4 and STX trims are gone, while the police-oriented SSV package is back) while forgetting three very important letters. SFE.

On other Ford models, the SFE package is used to denote a high fuel economy trim – think the 1.0L Fiesta Ecoboost. As The Motley Fool’s John Rosevar found out, the volume XL and XLT trims of the F-150 will have an SFE package with smaller 17″ wheels, a special tonneau cover and the new 2.7L Ecoboost engine. The SFE trim will only be available in regular or SuperCab configurations, not the popular crewcab style.

Depending on how you look at it, Ford has two targets to hit. The Ram 1500 HFE, which is a V6 model with active grille shutters, start-stop and other technologies that provide incremental gains in fuel economy, can hit 25 mpg on the highway. The Ram 1500 EcoDiesel, which uses a diesel V6 engine, can get as much as 28 mpg.

If I were to place a bet, I’d say that Ford will go for broke and try to at least match the EcoDiesel. That would give their much-touted aluminum truck the em-pee-gee bragging rights in the entire segment. And from there, it’s only a matter of time before the 30 MPG truck arrives.

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Which Will Be Our First Renault? Mitsubishi Or Ram? http://www.thetruthaboutcars.com/2014/07/which-will-be-our-first-renault-mitsubishi-or-ram/ http://www.thetruthaboutcars.com/2014/07/which-will-be-our-first-renault-mitsubishi-or-ram/#comments Thu, 24 Jul 2014 12:30:59 +0000 http://www.thetruthaboutcars.com/?p=872338 First it was Mitsubishi that inked a deal with Renault Samsung to bring their wares over here as Mitsubishi branded cars. Now Fiat is getting into the action, by having Renault produce an unspecified commercial vehicle. Renault and Fiat announced a vaguely worded deal to have Renault build a commercial vehicle for Fiat starting in […]

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First it was Mitsubishi that inked a deal with Renault Samsung to bring their wares over here as Mitsubishi branded cars. Now Fiat is getting into the action, by having Renault produce an unspecified commercial vehicle.

Renault and Fiat announced a vaguely worded deal to have Renault build a commercial vehicle for Fiat starting in 2016. There is no indication of what it could be, but now that the Ram ProMaster lineup is firmly Fiat-based, it’s not out of the question. Between that and the Samsung SM5, we’ll have an even better idea of all of the wonderful oddities currently off limits to our unsophisticated automotive palates…

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Capsule Review: 2014 Ram 1500 Ecodiesel http://www.thetruthaboutcars.com/2014/07/capsule-review-2014-ram-1500-ecodiesel/ http://www.thetruthaboutcars.com/2014/07/capsule-review-2014-ram-1500-ecodiesel/#comments Thu, 17 Jul 2014 19:10:43 +0000 http://www.thetruthaboutcars.com/?p=868082 Although diesel and pickups go together smoothly in our minds, this is the first light-duty diesel-powered pickup truck available in our market since before I was born. I wasn’t born yesterday. The Ram to which I’ve been granted the keys over the last number of days features the enticing new 3.0L turbocharged diesel engine, but […]

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Although diesel and pickups go together smoothly in our minds, this is the first light-duty diesel-powered pickup truck available in our market since before I was born.

I wasn’t born yesterday.

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The Ram to which I’ve been granted the keys over the last number of days features the enticing new 3.0L turbocharged diesel engine, but it’s also a four-wheel-drive, Laramie-trimmed, crew cab-bodied pickup with a vast array of options.

It isn’t just a pickup. It’s a luxury limo, a work truck, a fuel miser, an all-weather traveller, a style statement, a secure vault, and a family car.

You don’t need your Ram EcoDiesel to be a $70,090 (CDN) Laramie model like the one Chrysler Canada sent me. A Quad Cab will perhaps suffice for those without rear-facing child seats. The V6 diesel is available in trims other than Ram’s high-end Laramie model. You won’t be required to tick off all the checkboxes on the options sheet. And though the new engine can take over a review, the Ram 1500 is good enough that the diesel isn’t the only positive part of the experience.

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The 240-horsepower V6 diesel generates 420 lb-ft of torque at just 2000 rpm. Not at all unlike other diesels, there’s still a moment of hesitation when the throttle is first applied, during which the owner of a Hemi-engined Ram will say to himself, “I ain’t sure she’s got enough pies in the oven.” Thankfully that moment is brief, and the swell of torque enjoyed when overtaking on a rural two-lane is something Pentastar Ram owners ought to try at least once.

The diesel doesn’t deserve full credit. It works in conjunction with an excellent 8-speed automatic. You’re always in the right gear, and the next gear is only a blink away. Together, they make for a tremendously refined powertrain. There’s a hint of dieselly clatter when manouevring in tight spots, back and forth in a nine-point turn. (Thank-you to the Elantra and Civic drivers in Herring Cove, Nova Scotia, who boxed me in. I needed my father’s help to direct me out, which wasn’t embarrassing at all in front of my wife and mother.) But overall, this diesel has been forcefully silenced with enough sound deadening to hush a crowd of guffawing fishermen.

Better yet, the Ram diesel doesn’t use very much fuel, not by pickup truck or even large crossover standards. In the real world, where I can fill the tank, measure the distance travelled, and then calculate consumption by re-filling the tank, the Ram used 13% more fuel than its onboard computer led me to believe. Yet at 20.1 mpg, in mostly urban driving, we used 9% less fuel than we did in a 5.3L V8-engined GMC Sierra tester last fall, and that Sierra was driven mostly on the highway. (We also used 16% less fuel in this diesel Ram than we did in the Pentastar V6 Ram last summer.)

Then again, for American customers, the EcoDiesel is a $2850 option on this Laramie model, over and above the Hemi V8 and $4000 more than the 3.6L V6.

The premium might not matter as much once you start driving the EcoDiesel, once you see how slowly the fuel gauge needle falls, once you solidify your long-held belief that Truck = Diesel. With our family of three in the cabin, a cooler full of sandwiches and chips and pop in the bed, and Ramboxes full of hoodies and blankets, we picked up my parents for a picnic on a hill high atop the ocean outside the city. But we were hardly consuming any fuel, relative to other pickup trucks, so without a moment’s thought we extended our journey from York Redoubt to three different coves and one little harbour.

That’s the kind of freedom that, once paid for on transaction day, diesel owners enjoy throughout the rest of their ownership period. You don’t convince yourself of the long-term financial benefits of a sunroof, and you shouldn’t need to establish the economic advantages of this diesel, either.
Regardless of the engine under the hood, Ram’s crew cab body, like the full-fledged four-doors from Ford and GM and Toyota, is huge inside. Stretch-out-your-legs huge. The bed is shortened, but the available leg room and under-seat storage is truly luxurious whether the seats are leather-clad or sheathed in cloth. It won’t be long until the feature count of a high-priced premium vehicle of today will underwhelm, but space will always equal luxury.

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Two-tone paint, heated leather seating up front, dual-zone climate control, and Chrysler’s big 8.4-inch UConnect are key Laramie features. It also says Laramie three times inside and once outside. (This Laramie badging tags along with four “Ram” mentions outside and eight inside, the Ram logo which appears twice outside and once inside, and just two exterior “EcoDiesel” badges, both of which the truck-loving teens on our street felt were the exact opposite of truckish toughness.)
Our test truck, optioned quite nicely by Chrysler Canada’s PR department, included numerous expensive options, which in U.S. speak would cost $1295 (RamBoxes, which we used on a couple occasions for big grocery loads), $1695 (air suspension, which with 5 modes can be rather useful), $995 (power sunroof), $500 (leather buckets), $600 (side steps), and then more than $4000 in smaller options. Plus the diesel powerplant.

The seats won’t massage, the sunroof isn’t panoramic, there’s no blind spot monitoring or adaptive cruise or even a soft-opening tailgate. By the standards of $70,000 luxury cars, this is under-equipped. But it’s still luxury living, particularly when one considers the flexibility of the package.
I remain convinced that by a small margin, Ram offers the best-handling pickup truck lineup. This is most noticeable when encountering the expansion joints of an overpass mid-corner, where the Ram will feel perfectly normal and other trucks skitter, even if only a little. Yet by an equally small margin, the structure of GM’s new trucks feel stronger and more solid, and the overall sensation is of the superior work truck. (This sensation was clarified during back-to-back drives on an off-road course at an event sponsored by, yes, GM.)

We’re hair-splitting now though, and it would surprise me if the new F-150 isn’t the superior truck in most aspects. At least until the Ford’s competitors receive their own updates. And so the cycle goes.

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I prefer the Sierra/Silverado’s rear seat design; the wider availability of F-150 configurations locally available to me; the simplicity of Ram’s UConnect; the exterior design of the Ram; the silence of a Sierra’s cabin; a column shifter rather than the Ram’s rotary dial; the upcoming Ford’s freshness. The Ram’s touch screen needs to be canted more toward the driver, the fuel gauge should be larger, the dual glove compartments aren’t that large, there’s no built-in helper to enable jumps into the bed.

But it’s easy to see why Ram is picking up market share. The aluminum-intensive 2015 F-150 aside, Chrysler has brought Ram to the forefront of truck awareness by offering us things other truck makers aren’t providing, most notably in the form of the 8-speed automatic and this light duty V6 diesel.

With Ram offering the power we require and the fuel efficiency we dreamed of, do we really need to measure the trivial interior quality differences, the slight towing capacity disparities, and the narrow pricing discrepancies?

A diesel engine might just negate arguments that aren’t typically settled in the Ram’s favour. Especially since, where I live, diesel costs 20 cents less per gallon.

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Ram Truck Lineup Adopts SAE Towing Standard From 2015 Forward http://www.thetruthaboutcars.com/2014/07/ram-truck-lineup-adopts-sae-towing-standard-from-2015-forward/ http://www.thetruthaboutcars.com/2014/07/ram-truck-lineup-adopts-sae-towing-standard-from-2015-forward/#comments Thu, 17 Jul 2014 13:00:55 +0000 http://www.thetruthaboutcars.com/?p=867234 The Society of Automotive Engineers recently introduced a new designation standardizing maximum towing ratings, with the aim of sorting out the mess automakers have made with their internal measurements of towing capacity. Called J2807, the new system’s first champion is none other than Ram, who have gone all-in with the standard. Autoblog reports all 2015 […]

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The Society of Automotive Engineers recently introduced a new designation standardizing maximum towing ratings, with the aim of sorting out the mess automakers have made with their internal measurements of towing capacity. Called J2807, the new system’s first champion is none other than Ram, who have gone all-in with the standard.

Autoblog reports all 2015 light- and heavy-duty Ram pickups will use J2807. The new ratings are as follows:

  • Ram 1500 with 3.6-liter Pentastar V6 – 7,600 pounds
  • Ram 1500 with 3.0-liter EcoDiesel V6 – 9,200 pounds
  • Ram 1500 with 5.7-liter Hemi V8– 10,650 pounds
  • Ram 2500 with 6.4-liter Hemi V8 – 16,300 pounds
  • Ram 2500 with 6.7-liter Cummins inline-six diesel – 17,970 pounds
  • Ram 3500 with 6.4-liter Hemi V8 – 16,420 pounds
  • Ram 3500 with 6.7-liter Cummins inline-six diesel – 30,000 pounds

Automakers wanting to use the SAE towing standard must put their offerings through a battery of tests, ranging from handling checks, to being able to climb a grade without slipping below a designated speed. No word on when other manufacturers will adopt J2807.

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European Review: Ram 1500 Ecodiesel http://www.thetruthaboutcars.com/2014/07/european-review-ram-1500-ecodiesel/ http://www.thetruthaboutcars.com/2014/07/european-review-ram-1500-ecodiesel/#comments Mon, 14 Jul 2014 13:27:41 +0000 http://www.thetruthaboutcars.com/?p=865297 With the new Ecodiesel engine, the 2014 Ram 1500 adds a bit of a European flavor to the most American vehicle of them all – the fullsize pick-up truck. So, how does one look from the view of an European? Here, I must admit to not being a typical European, when it comes to American […]

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With the new Ecodiesel engine, the 2014 Ram 1500 adds a bit of a European flavor to the most American vehicle of them all – the fullsize pick-up truck. So, how does one look from the view of an European?

Here, I must admit to not being a typical European, when it comes to American cars. As you may already know, I drive a Panther now, and I daily drove a GM B-body for several years. I even paid (little) money to own a Ford Tempo (don’t ask),. but I still live in Europe and drive lots of European cars, so I still have a good idea of what an average European will think about this truck.

First of all, it’s interesting to note that pickup trucks are one of the most common American vehicles here in Czech Republic – and probably even in surrounding countries like Germany or Austria. When you discount for the officially imported stuff – mostly diesel Jeeps, diesel Chrysler minivans and diesel Chrysler 300Cs, the most popular American cars are the pony cars trio, Corvettes, and then the fullsize trucks and luxury SUVs, like Escalade or Navigator. You will never see a Dodge Dart here, and probably not even fullsize sedans like Taurus or Impala. Even the typical US crossovers are extremely rare here – and if something gets imported, it’s usually the “butch” stuff. A Charger. A Durango. But no Equinox or Explorer.

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So large American trucks are not exactly unheard of here. They’re definitely not common, but odds are at least two or three Rams (most popular), F-150s, Silverados or Sierras will be running at any larger town (like mine, with 100,000 people). And in the capital, you’ll probably see one or two every day.

Most of these trucks are highly optioned, shiny V8 ones, never used for any serious work. Most of them probably tow a trailer from time to time, but hardly any will ever get its bed dirty. Quite a big portion of them get converted to LPG, but there are many owners who consider it a “disgrace” to American V8 and insist on pouring loads of gas into their truck. These same people usually frown upon diesel engines, and are probably not the ones who will buy the new Ecodiesel, as it burns the wrong fuel and doesn’t produce the right sound.

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So, to succeed in the European market, the Ram 1500 Ecodiesel needs to cater to several types of customers. It has to persuade the US car crowd that even with the Italian diesel, it’s still American enough and represents a way to finally get into truck ownership without rigging the car with high pressure LPG tanks. And it also has to impress the typical pickup/SUV owner that it is European enough in its frugality, sophistication and road manners.

As you can see from my recent Suburban review, it’s not easy for an American truck to impress an European driver – even one who is rather fond of American automobiles. Suggest buying something like the Ram 1500 to the typical customer in Europe, and you will quite certainly hear something about “primitive technology”, “agricultural suspension” or “ugly, cheap interior”. Not to mention terrible fuel consumption.

But if you follow the suggestion by forcing said person to sit in a Ram 1500 Laramie for a while, the whining will probably quickly stop. While it’s still no Audi when it comes to interior quality, the materials, the craftsmanship and ergonomics are leaps above what an average guy in Europe would expect from American truck. And quite on par with what Europe offers at this price point – a loaded Laramie Ecodiesel costs about $80k incl. VAT, which is about 20% more than a four-cylinder VW Amarok, or about the same as similarly equipped Touareg V6 TDI. And it’s definitely comparable.

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Above: My 6′ 6″ boss in the front, and then in the back…

The Ram rids itself of the typical problems of older American automobiles – one that is still noticeable in the last generation of Suburban – that they are smaller on the inside than on the outside. The space inside is stunning. I’ve seen my boss, who is about  6′ 6” sit “behind himself” in the Ram, without having any problems with head or leg room.

With the air suspension and the new coil-sprung four link rear suspension, the Ram even drives well enough for European customers to be satisfied. Above all, the ride is supremely comfortable, and even the handling isn’t half bad, considering the sheer size and weight of the thing. Of course, there can be no talk about steering feel, balance and so on, but the Ram feels stable enough even in mildly swift driving (say, 60-70mph on a backroad). The steering wheel feels much more car-like than truck-like, with just enough assistance and the right size.

But, even without driving the other big US pickups, I can guess that the competition will be on the same level as the Ram. And yet it’s not very likely that F-150s and Silverados start appearing on European roads en masse. The real difference, which can make or break the US pickup on the European roads, is the Ecodiesel engine.

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I have already experienced it (albeit shortly) in Lancia Thema, and I did quite like it, although it certainly wasn’t at the top of its league. Here, the story is a bit different. The Ecodiesel is still not the best V6 diesel out there – and it certainly can’t hold a candle to the likes of BMW 35d or VW/Audi 3.0 TDI biturbo. But in a fullsize pickup truck, it has no direct competition.

This means that even though it’s a little less sophisticated than some of the competitors, it’s still much quieter than any other truck diesel engine. And while it’s not as powerful or as frugal as other V6 diesels, it’s still much more torquey than the V6 Pentastar, much more frugal than the 5.7 Hemi, and still powerful enough to make the Ram lively enough. The ZF eight-speed gearbox is quite smooth and doesn’t seem to shuffle around for gears, like the six-speeder in the last-gen Suburban does.

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If the Ecodiesel fulfills its promise – and everything looks like it will – of being able to run on less than 10 liters per 100km on the highway, it will be the first American fullsize pickup to really make sense in Europe, at least in the last 70 years or so. Its combination of utility and comfort may be enticing for certain European buyers, and the fuel consumption shouldn’t scare them away this time. Yes, the Ram 1500 is still ungodly big, and will be a royal pain to park and drive in countries like UK or France. But here in Central Europe, it’s fairly livable, and, even with taxes and customs added, quite cheap – the top-of-the-line Laramie still costs about the same as a poverty-spec Touareg. The bad thing, though, is that you have to make do with the short bed – the bigger one makes the 1500 truck under EU regulations, increasing the custom duty from 10% to 20%. But it would be too long to park, anyway.

So, will the Europe be flooded by diesel American trucks in the near future? I don’t think so. But I’m willing to bet money that Rams will become much more common (less uncommon) here. And I would venture to say that of the current FCA portfolio, the Ram 1500 would be one of the more successful vehicles on European market. Certainly they would sell more of them than Lancia Themas. And likely even more than Lancia Deltas (I have seen about two of those in the wild, ever).

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And if the VM Motori power plant doesn’t turn out to be a turd, like the 1990s four-cylinder in the Jeeps and Chryslers was, I may be buying one in a few years, to replace the Town Car.

@VojtaDobes is motoring journalist from Czech Republic, who previously worked for local editions of Autocar and TopGear magazines. Today, he runs his own website, www.Autickar.cz and serves as editor-in-chief at www.USmotors.cz. After a failed adventure with importing classic American cars to Europe, he is utterly broke, so he drives a borrowed Lincoln Town Car. His previous cars included a 1988 Caprice in NYC Taxi livery, a hot-rodded Opel Diplomat, two Dodge Coronets, a Simca, a Fiat 600 and Austin Maestro. He has never owned a diesel, manual wagon.

JD8_9249 JD8_9193 JD8_9188 JD8_9183 JD8_9178 JD8_9171 JD8_9152 JD8_9150 JD8_9140 JD8_9082 JD7_2319 IMG_7111 IMG_7052 IMG_7048 IMG_7044 IMG_7217 IMG_7226 IMG_7123 IMG_7334 IMG_7326 IMG_7057 IMG_7053 IMG_7050 IMG_6996 IMG_7033 IMG_7040 IMG_7008 IMG_7009 IMG_7011 IMG_6974 IMG_7318 IMG_7248 $$ IMG_7333 IMG_7134 IMG_6968

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FCA Is Hungry For Diesels http://www.thetruthaboutcars.com/2014/07/fca-is-hungry-for-diesels/ http://www.thetruthaboutcars.com/2014/07/fca-is-hungry-for-diesels/#comments Mon, 07 Jul 2014 15:22:44 +0000 http://www.thetruthaboutcars.com/?p=860921   Fiat Chrysler is hungry for more 3.0L VM Motori V6 diesel engines, but capacity constraints are limiting how many engines can be allocated for North America. VM Motori, a subsidiary of FCA, can build about 100,000 V6 diesel engines, with about half of those destined for North America. The V6 is offered in both […]

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2014-Ram-1500-diese-logo-450x337Fiat Chrysler is hungry for more 3.0L VM Motori V6 diesel engines, but capacity constraints are limiting how many engines can be allocated for North America.

VM Motori, a subsidiary of FCA, can build about 100,000 V6 diesel engines, with about half of those destined for North America. The V6 is offered in both the Ram 1500 pickup as well as the Jeep Grand Cherokee.

But a report in Automotive News paints an interesting picture of the demand for the V6 in each vehicle. The take rate for diesel Grand Cherokees has leveled off at about 8 percent, or 15,000 units annually.

By contrast, Ram boss Reid Bigland claims that

“We got well in excess of 10,000 orders in just the first few days that we opened this thing up, and that ordering and demand has really sustained itself,”

According to Bigland, the EcoDiesel Ram 1500s spend an average of 13 days on dealer lots, versus 94 days for gasoline versions. A search of Cars.com shows just 1,839 EcoDiesel Rams, but 3,907 Grand Cherokees, suggesting that the Ram (which sells in much bigger numbers) has a much tighter supply of their oil-burners.

Even so, Manley and Bigland denied that they are horse trading over diesel allocation for their respective brands.

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Subaru Behind Jeep, Ram As Most Off-Roaded Automaker http://www.thetruthaboutcars.com/2014/07/subaru-behind-jeep-ram-as-most-off-roaded-automaker/ http://www.thetruthaboutcars.com/2014/07/subaru-behind-jeep-ram-as-most-off-roaded-automaker/#comments Wed, 02 Jul 2014 10:00:37 +0000 http://www.thetruthaboutcars.com/?p=857073 Jeep may be the first thing to come to mind when the idea of going off-road comes up in conversation, but when taking a trip from Los Angeles to that secret pool/art installation in the middle of the desert, you might find a Subaru waiting nearby. Autoblog reports the automaker’s vehicles are the third most […]

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Jeep may be the first thing to come to mind when the idea of going off-road comes up in conversation, but when taking a trip from Los Angeles to that secret pool/art installation in the middle of the desert, you might find a Subaru waiting nearby.

Autoblog reports the automaker’s vehicles are the third most off-roaded in a 2013 J.D. Power study, where 29.5 percent can be found departing the highway for the trail; only Ram and Jeep bested Subaru at 30.2 percent and 31 percent, respectively. Subaru’s director of corporate communications, Michael McHale, added that owners of his company’s offerings were “190 percent more likely to do outdoor activities than other brands,” meriting those treks off the beaten path.

Regarding individual vehicles, the Outback sees the highest use in the dust and mud at 34.7 percent. Meanwhile, most Jeep Grand Cherokee owners prefer the high street over high peaks, with only 21.1 percent deciding to experience just how “trail-rated” their SUVs are. The Outback is also among Subaru’s top three best-selling vehicles in 2013, sandwiched between the Forester and the XV Crosstek as the automaker celebrated its sixth consecutive year of record sales; 424,683 units were sold in the United States alone that year.

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2015 Ram ProMaster City Revealed http://www.thetruthaboutcars.com/2014/06/2015-ram-promaster-city-revealed/ http://www.thetruthaboutcars.com/2014/06/2015-ram-promaster-city-revealed/#comments Thu, 26 Jun 2014 04:01:41 +0000 http://www.thetruthaboutcars.com/?p=848418 Pulling up to the intersection of Flower Shop Lane, Contractor Boulevard and Utility Road is the Fiat Doblò-based 2015 Ram ProMaster City, the second van to emerge from Ram’s relationship with Fiat Professional. The unibody van can be had in either Wagon or Tradesman Cargo base trim with SLT trim as an upgrade to both […]

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2015 Ram ProMaster City 01

Pulling up to the intersection of Flower Shop Lane, Contractor Boulevard and Utility Road is the Fiat Doblò-based 2015 Ram ProMaster City, the second van to emerge from Ram’s relationship with Fiat Professional.

The unibody van can be had in either Wagon or Tradesman Cargo base trim with SLT trim as an upgrade to both bases, and boasts a total of eight configurations involving security panels and rear and side windows. Cargo volume comes to 131.7 cubic feet with a width of 60.4 inches above the wheel wells, 48.4 inches in between. Height is 51.8 inches, with a step-in height of 21.5 inches, and payload capacity is 1,883 pounds.

Up front, the Tigershark 2.4-liter I4 with MultiAir2 technology puts 178 horsepower and 174 lb-ft of torque to the front wheels via its nine-speed automatic transmission. The transmission has a final-drive ratio of 3.73:1, good for improved fuel economy over the Ford Transit Connect, Nissan NV200 and Chevrolet City Express, as well as a nil-to-30 mph time of 3.7 seconds. ESC — one of 34 safety features on-board, including brake/park interlock and rearview camera — keeps it all together while making deliveries, and the van’s Uconnect helps maintain contact between provider and customer during service calls.

The ProMaster City variants will drive off the container ships to all 2,300 Ram dealerships later this year from the TOFAS plant in Bursa, Turkey, with upfitting to be handled at the Chrysler Group Transformation Center in Baltimore, Md., and Mopar contributing to the customization. No price has been given thus far.

2015 Ram ProMaster City 01 2015 Ram ProMaster City 02 2015 Ram ProMaster City 03 2015 Ram ProMaster City 04 2015 Ram ProMaster City 05 2015 Ram ProMaster City 06 2015 Ram ProMaster City 07 2015 Ram ProMaster City 08 2015 Ram ProMaster City 09 2015 Ram ProMaster City 10 2015 ProMaster City wide-ratio 9-speed automatic transmission 2015 Ram ProMaster City Chassis 2015 Ram ProMaster City 2.4-liter Tigershark engine with 9-speed 2015 Ram ProMaster City bi-link rear suspension VIper A Ram Tool Bag and Caddy is among the Mopar items available to c 2015 ProMaster City 2015 Ram ProMaster City SLT interior 2015 Ram ProMaster City SLT interior 2015 Ram ProMaster City SLT Wagon interior 2015 Ram ProMaster City badge

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Piston Slap: The Importance of Enlightened Diagnoses http://www.thetruthaboutcars.com/2014/06/piston-slap-the-importance-of-enlightened-diagnoses/ http://www.thetruthaboutcars.com/2014/06/piston-slap-the-importance-of-enlightened-diagnoses/#comments Wed, 04 Jun 2014 12:54:32 +0000 http://www.thetruthaboutcars.com/?p=835201 Geoff writes: Sajeev, I enjoy your TTAC contributions very much. I have a 2002 Dodge Ram with a 5.9 liter V8. Starts every time and idles fine initially. But just when it transitions over from the cold start sequence to Normal running it starts to act as if it is gasping for air. If I […]

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Geoff writes:

Sajeev, I enjoy your TTAC contributions very much. I have a 2002 Dodge Ram with a 5.9 liter V8. Starts every time and idles fine initially. But just when it transitions over from the cold start sequence to Normal running it starts to act as if it is gasping for air.

If I give it a stab of WOT or if I shut it off and restart everything is fine for the rest of the time I drive it which makes me think O2 sensor. But looking at the O2 output it remains high when the engine is stumbling but after the WOT or restart the O2 sensor signal begins cycling up and down as it should. It will throw a CEL if I let it keep going once the stumble starts – but I can’t remember the code at the moment.

Since I know how to replace a starter the restart is my “fix” but any pointers on where to go next? After it throws the light the engine stops sputtering and the idle returns to normal.

Sajeev answers:

“But I can’t remember the code at the moment.”

Writing to an automotive help column without posting the CEL code is like dating a gal/guy that’s a total jerk, but not pretty/handsome enough to justify the psycho jerk-i-tude. You never do this, unless you know your audience both loves you and knows your vehicle like the back of their hand.

Since you asked for pointers, here’s my short list to anyone posting on Piston Slap or some forum where noobs get flamed:

  • Year, Make, Model and relevant options (completed)
  • Mileage (needed)
  • Previous, relevant service history (kinda needed)
  • Engine Codes scanned with your scan tool or the free service at a parts store (mandatory)
  • Research the code here. (definitely appreciated)
  • Ask about your next step on the diagnostic tree after giving us a good slice of the branch.

Without following the above pointers, I can only guess.  So what the hell: there’s a problem with the EGR system, as it happens after warmup.  Maybe it’s a bad sensor/actuator, or some vacuum lines are toast.  Maybe the intake manifold and the EGR need a good cleaning.  But I’ll go with the EGR valve itself, because there’s zero accountability on my side!

Off to you, Best and Brightest!

Send your queries to sajeev@thetruthaboutcars.com. Spare no details and ask for a speedy resolution if you’re in a hurry…but be realistic, and use your make/model specific forums instead of TTAC for more timely advice.

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The Dakota That Could Have Been http://www.thetruthaboutcars.com/2014/06/the-dakota-that-could-have-been/ http://www.thetruthaboutcars.com/2014/06/the-dakota-that-could-have-been/#comments Tue, 03 Jun 2014 14:23:48 +0000 http://www.thetruthaboutcars.com/?p=836241 Sometime around 2012, a Ram Trucks source told TTAC about an investigation into a smaller pickup for the brand, one that could have even turned out to be a front-drive pickup. “We won’t do another Dakota,” said our source, “but maybe something else.”. By all accounts, that truck would have been based on one of […]

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Sometime around 2012, a Ram Trucks source told TTAC about an investigation into a smaller pickup for the brand, one that could have even turned out to be a front-drive pickup. “We won’t do another Dakota,” said our source, “but maybe something else.”. By all accounts, that truck would have been based on one of Fiat’s small, unibody front-drive pickups. But now, Fiat seems to want a Dakota of its own.

Automotive News reports that Fiat will get a new body-on-frame midsize truck starting in 2016, which will be a variant of the Mitsubishi L200. The Thai-built L200 is a smaller, body-on-frame pickup with rear or four-wheel drive and both gasoline and diesel engines, making it a good fit for Fiat’s commercial vehicle lineup. And it’s very likely that we’ll never seen it here.

FCA CEO Sergio Marchionne told reporters at the most recent 5-year plan that FCA had tried out a smaller truck at clinics, but was unable to wow the crowd, let alone make a business case for such a truck. The L200 isn’t homologated for North America either, and a smaller truck isn’t a great fit for FCA in terms of CAFE either. FCA is already lagging behind other OEMs in terms of CAFE footprint, and small trucks are one of the worst vehicles when it comes to meeting those standards.

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Marchionne: Mid-Size Trucks A Non-Starter http://www.thetruthaboutcars.com/2014/05/marchionne-mid-size-trucks-a-non-starter/ http://www.thetruthaboutcars.com/2014/05/marchionne-mid-size-trucks-a-non-starter/#comments Fri, 09 May 2014 15:19:04 +0000 http://www.thetruthaboutcars.com/?p=818594 At this week’s FCA investors conference, the floor was opened up to a Q&A session for journalists and equity research analysts. One scribe asked FCA CEO Sergio Marchionne about the prospect of a mid-size pickup, and Marchionne’s answer confirmed what many of us already knew. According to Automotive News, Marchionne stated that “We’ve gone through this […]

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At this week’s FCA investors conference, the floor was opened up to a Q&A session for journalists and equity research analysts. One scribe asked FCA CEO Sergio Marchionne about the prospect of a mid-size pickup, and Marchionne’s answer confirmed what many of us already knew.

According to Automotive News, Marchionne stated that

“We’ve gone through this issue now for five years, and we can’t flip the frame right.”

Autoblog has Marchionne sounding a bit more optimistic

“I think there is room for a Ram 1000…We’ve tried this … we’ve actually taken it to clinics…response has been lukewarm.”

Not long ago, sources told TTAC that a small truck, based on a front-drive car architecture, was being considered. But those plans now appear to be off the table.

 

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Analysis: The Definitive Guide To The Fiat Chrysler 5-Year Plan http://www.thetruthaboutcars.com/2014/05/analysis-the-definitive-guide-to-the-fiat-chrysler-5-year-plan/ http://www.thetruthaboutcars.com/2014/05/analysis-the-definitive-guide-to-the-fiat-chrysler-5-year-plan/#comments Tue, 06 May 2014 22:34:32 +0000 http://www.thetruthaboutcars.com/?p=816249 Wednesday marks the 16th anniversary of the Daimler-Chrysler merger. One day prior to this milestone, Fiat Chrysler has unveiled their business plan for the next 5 years. While the industry norm is to keep future product plans, brand strategies and sales targets as a closely guarded secret, FCA took the unusual step of making it […]

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Wednesday marks the 16th anniversary of the Daimler-Chrysler merger. One day prior to this milestone, Fiat Chrysler has unveiled their business plan for the next 5 years. While the industry norm is to keep future product plans, brand strategies and sales targets as a closely guarded secret, FCA took the unusual step of making it all public, with FCA CEO Sergio Marchionne headlining the event (billed as a conference for investors) at an event in Auburn Hills, Michigan. Each of FCA’s brands and subsidiaries was given the chance to present their strategy through 2018, with healthy helpings of new vehicles, future technology and corporate strategy being revealed.

ChryslerCurrently, the Chrysler brand is arguably the weakest in FCA’s portfolio, with just three offerings – the D-segment Chrysler 200, the E-segment Chrysler 300 and the Town and Country minivan. Combined, those account for just 350,000 units globally, a tiny number in the context of a 16 or 17 million unit market in the United States alone. As part of its growth plan, Chrysler will shift away from being a pseudo-premium brand to a mainstream line, aiming to compete with brands like Ford, Hyundai, Chevrolet, Toyota and Honda. The brand will add a new compact sedan, and two new crossovers, as well as hybrid capability on the larger CUV and the Town & Country minivan. Chrysler is aiming to increase sales to 800,000 units globally by 2018, equal to its best years ever in America, in the middle of the last decade – but Chrysler will be relying on stronger global sales to reach this number.

  • The Chrysler 100 sedan will debut in 2016, ostensibly as a sister car to the Dodge Dart. While details were not revealed, we can expect both the 1.4L Turbo 4-cylinder engine, as well as the 2.4L 4-cylinder paired to a 9-speed automatic. Although the latter combination was promised for the Dart long ago, it has failed to materialize. The Dart is scheduled for a 2016 refresh, and the 2.4L/9-speed could appear at that time.
  • The Chrysler 300 will receive a refresh later this year, while the 200 will get one in 2017.
  • A larger crossover, sized to compete with the Toyota Highlander and Chevrolet Traverse, launches in 2017. This will likely share a platform with the Chrysler Town & Country minivan, due to its footprint and its plug-in hybrid capability.
  • A mid-size crossover, comparable to the Hyundai Santa Fe or Ford Edge, bows in 2018. This will likely share the CUSW underpinnings of the Chrysler 200 and Jeep Cherokee.
  • The Chrysler Town & Country will be the sole minivan in FCA’s portfolio, bowing in 2016. It will be available as a plug-in hybrid to help meet regulatory requirements for ZEVs.

Dodge: In the “internal turf war” for mainstream volume offerings, Dodge is the clear loser. The upshot for enthusiasts is that Dodge will transition to being a more emotional and performance oriented brand, while still retaining its price point as a mainstream value brand. As part of Chrysler’s consolidation and push for “brand purity”, the Grand Caravan and Avenger will disappear, with the former departing in 2016. Dodge sales are expected to stay flat, with 600,000 units targeted in 2018 – Dodge sold roughly 596,000 units in 2013, and is expected to see lower volumes in the intermittent years.

  • A new B-segment Dodge will debut in 2018, offering both sedan and hatchback bodystyles, as well as undisclosed turbocharged engines. Previous rumors have suggested that a small Dodge would carry the Hornet name.
  • The Dart will soldier on until 2016, with FCA planning to market the car with aggressive leases and better content. 2016 will bring cosmetic changes as well as improvements to the driving dynamics and powertrains. A Dart SRT, with a high-performance turbocharged engine and all-wheel drive, will bow at the end of 2016.
  • A replacement for the Dodge Journey – including an SRT version – will bow in mid-2016.
  • All-new versions of the Dodge Charger and Challenger will bow in 2018 (alongside a new Chrysler 300), with SRT versions arriving at the end of 2018.
  • The Dodge Durango will continue through 2018, though it may disappear to make room for a three-row Jeep Grand Wagoneer.
  • The SRT Viper will become a Dodge again, and carry on through 2018.

FerrariFCA CEO Sergio Marchionne presented Ferrari’s outline, which was light on product plans. Ferrari will cap production at 7,000 units per year, introducing one new model every year. There are provisions to increase capacity to 10,000 units annually, and each model will be on a four year cycle, with updated variants (think 458 Speciale) launched as well. While Marchionne stressed that “Ferrari is not for sale”.

With a volume of 10,000 units, EBITDA (earnings before interest, taxes, depreciation and amortization) is estimated to be around $1 billion for Ferrari alone, thanks to its three custom car lines (which presumably generates huge margins) and the extremely lucrative revenue stream built into the brand – its merchandising and licensing business. Ferrari licenses its brand to everything from laptops to athletic apparel to model cars, and these are frequently sold as luxury goods. By comparison, Marchionne noted that conventional luxury good companies are often valued at 9x-12x EBITDA – and his presentation made explicit mention of Ferrari’s target of 15 percent gross margin, and an apparent valuation of between 3.3 and 5.4 billion euros.

FiatFiat’s presentation was the most confusing, with the brand eschewing the unidirectional approach taken by the other marques in FCA’s portfolio. A more apt-description is that Fiat is the exact opposite of “One Ford”, with the brand offering distinct product for NAFTA, Latin America, Europe and Asia.

  • Fiat will dump the Suzuki SX4-based Sedici (replaced by the Fiat 500L) and the C-segment Fiat Bravo (replaced by the Fiat 500/Panda).
  • Future product will straddle the line between functional, mainstream transportation with a “cool” bent (mostly in Europe and other developed world markets) and a novel, European brand (NAFTA). This dichotomy was presented in the form of the Fiat 124 and 124 Sport (a family car and a sports car) and the smaller Uno being sold alongside the dramatic, performance oriented Fiat Coupe of the mid-1990s.
  • In Brazil and Latin America, Fiat will shed many of its legacy nameplates, including the Palio, Siena and Linea. They will be replaced with a new A-segment car, a new Uno, a Punto/Palio replacement, a new Grand Siena, a new compact CUV and a new pickup, as well as the Strada small pickup.
  • Fiat will bring the Renegade-based 500X crossover to North America, as well as a “Speciality” product, presumed to be a Fiat/Abarth branded sports car, based off the next Mazda MX-5.

JeepJeep is one of FCA’s profit centers, and the SUV brand will undergo a major re-orientation from a NAFTA-centric maker of rough-and-ready SUVs to a global brand composed of both crossovers and traditional off-road vehicles. Jeep will transofrm from a brand of 800,000 American-made vehicles to one with manufacturing facilities in the USA, Brazil, India, China and the EU, with sales projections of 1.9 million units globally. Jeep will gain 9 new plants in 5 new countries .

  • Jeep will introduce a new replacement for the Compass and Patriot in 2016, consolidated under one nameplate.
  • The Grand Wagoneer will return in 2018 as a three-row vehicle, potentially replacing the Dodge Durango.
  • A new Wrangler and Grand Cherokee will bow in 2017.

MaseratiAlong with Alfa Romeo, Maserati will be positioned as a premium performance brand, with new product offerings. Although the Levante SUV is still on, more details were released about the Alfieri Coupe and Convertible. Maserati is aiming to increase sales from 15,000 to 75,000 units.

  • The Alfieri will offer turbocharged V6 (410, 450 and 520 horsepower), and all-wheel drive. Rear drive will be available only on the lower output V6 model.
  • The Levante will offer 350 and 425 horsepower V6 engines and a 560 horsepower V8 as well as a range of diesels.

Alfa Romeo: After nearly a decade of broken promises, we have yet another Alfa Romeo product plant that is being presented as the savoir of this once hallowed brand. Alfa Romeo’s narrative has always been grander than its financial success, but things are particularly dismal, with sales below 200,000 units and a lineup of just two small, front-drive hatchbacks and a low volume sports car.

As part of Alfa’s latest revival attempt, the brand has been transformed into what it dubs a “skunk works”, akin to what Chrysler wanted to do with SRT – create an independent workshop that is conducive to experimentation and creativity, free from bureaucracy and rigid corporate processes. Alfa’s top bosses are two Ferrari engineers, with a staff of 200 hand-picked individuals, which FCA hopes to expand to 600 by 2015.

  • Alfa is aiming to launch 8 new products by 2018, with a range of 4 and 6-cylinder gasoline and diesel engines. Alfas will be exclusively rear or all-wheel drive.
  • The first new vehicle, a mid-size sedan, will bow in 2015. From there, a full-size sedan, two CUVs and a new “speciality” car will debut by 2018.
  • The Mito and Giulietta compacts will die.
  • FCA is aiming for 400,000 units by 2018, including 150,000 units in the United States.

RamAs one of FCA’s other big profit centers, Ram is a key brand for the company, but exists largely in the NAFTA region. The half-ton trucks will see a refresh in 2015, along with a redesign in 2017, with heavy-duty trucks getting freshened in alternate years. Aluminum will likely not be a part of the new trucks, as Ram feels that the diesel half-ton truck is competitive against Ford’s aluminum RAM, and has been downplaying the durability and cost-effectiveness of the aluminum F-150. On the commercial vehicle front, a small Ram ProMaster City, based on the Fiat Doblo, bows this year.

Powertrains and Architectures:

While auto makers like Volkswagen, Toyota and Nissan are moving to radical solutions for platform consolidation, FCA’s plan showed little evidence of any move to substantially combine existing product architectures. Currently, FCA has 18 vehicle architectures, with the top 4 platforms accounting for just under half of total volume, 12 architectures representing 95 percent of volume. By 2018, this number will shrink to just 15 architectures, with the top for accounting for 70 percent of volume, and 9 architectures accounting for 95 percent of volume.

Proportionally, this is not much of a reduction, and it lags far behind Volkswagen’s strategy of just 4 modular “kits”. FCA also lacks the level of scale and volume that VW has, which would make it easier to absorb the costs and inefficiencies that come with having so many different architectures. FCA discussed its goals of bringing down costs via better purchasing practices, more shared components (like lighting, HVAC systems and interior pieces), but their plan for increasing efficiencies via shared architectures was markedly less sophisticated than much of the competition. Given the importance of achieving significant economies of scale in the future (a topic that Sergio Marchionne frequently expounds on), it was surprising to see FCA unveil a plan that is already behind the times relative to the larger OEMs that it must compete with.

On the powertrain front, FCA is downplaying the importance of fuel cell and EV powertrains, introducing EVs for regulatory compliance in the USA. Plug-in hybrids will trickle into the lineup in future, as will mild-hybrid technology like start-stop systems and Belt Starter Generators. FCA dismissed fuel cells as a non-viable alternative, and said that CNG and diesel will play a role in world markets more than in NAFTA. FCA will continue to buy emissions credits in the interim.

FinanceWhile much of the presentation material was focused on global issues, two things stood out.

  • FCA will continue to use Santander as its captive arm, and will not start a new one.
  • The overall tone regarding subprime financing was bullish, with executives dismissive suggestions of any systemic issues.

Sales and Global Markets: Separate presentations were conducted for Asia, Latin America, Europe and NAFTA regions.

  • In the NAFTA region, FCA sold 2.1 million units in 2013, and is projecting a steady increase in the U.S. SAAR, rising to 17 million units by 2018.  By that time, FCA is looking to sell another 1 million units in the NAFTA zone and increase exports by 33 percent to 380,000 units. However, no capacity increases were discussed for NAFTA, and Marchionne commented on his distaste for two-tier wages in the UAW, suggesting that profit sharing was an option in the future. Difficulties negotiating with organized labor could spell trouble for FCA’s plans.
  • In Europe, FCA has seen sales decline by over half since 2010, while capacity utilization has declined from over 100 percent to around 67 percent – a dangerously low level for a volume auto maker. Fiat’s home market of Italy was among the hardest hit, and Europe’s 13.8 million vehicle market in 2013 is at its lowest levels since 2007. FCA now has to reposition Fiat not just as an Italian mainstream brand, but one that fits the current paradigm where “cool” budget brands like Dacia and premium brands like Audi are stealing market share with their offerings that encroach on the turf of volume vehicles. Higher margin brands like Jeep, Alfa Romeo and certain Fiat products (like the 500) are their weapons of choice, as FCA aims for an increase from 1.1 million in 2013 to 1.5 million units by 2018.
  • In Latin America, FCA is well established in Brazil and Argentina, with multiple assembly plants in the two countries running at over 100 percent capacity. FCA expects the market to grow from 5.9 million units this year to 6.9 million units in 2018, with most of that growth coming from Brazil, a country where Fiat is the closest thing to a national brand. Jeep is also expected to be a strong player, with Brazilian production of the Renegade expected to start in 2015. FCA is planning to increase sales from 900,000 units this year to 1.3 million units in 2018. Fiat is expected to account for 1.1 million units, Jeep for 200,000 units and other brands making up the remainder.
  • Asia, India, Australia and other Pacific markets are also being given increasing attention by FCA, with China remaining the dominant market at 28 million units. FCA expects India to overtake Japan as its second largest market by 2018, with 5 million units annually. While FCA projects an increase from 200,000 units in 2013 to 1.1 million units by 2018, on the back of strong sales of Jeep crossovers in India and China, as well as a wide new range of Fiat product. The only question is – how will they pay for all this new product?

Conclusion:

FCA’s day-long meeting was an anomaly in the industry, providing car enthusiasts with a detailed look at future product offerings, and intense discussions of FCA’s various brands and their respective visions. No other OEM is so candid with their upcoming debuts, and FCA deserves praise for setting a positive example for other OEMs.

But dig a little deeper, and many important questions remain answered.

  • FCA CEO Sergio Marchionne is one of the biggest advocates for the necessity of economics of scale via increasing volumes, yet his plan for reducing the number of architectures looks amateur compared to the extremely aggressive plans laid out by archrival Volkswagen. While VWs global volume was 9.7 million units in 2013, it is paring down its architectures to just 4. Meanwhile, FCA, which sold 1.5 million units globally in 2013, will have 15 architectures and volumes of 5.7 million units worldwide. Compared to VW, Nissan, Toyota and even General Motors (which has a sophisticated set of architectures for its global products), FCA’s strategy seems bloated, if not obsolete, from Day 1.
  • FCA is all-in on the internal combustion engine, and is only just dipping its toe into the water of plug-in vehicles, with a plug-in hybrid. EVs are solely produced to appease regulators, and fuel cell vehicles are not in the cards. Even long-time advocates of the internal combustion engine have some kind of ZEV program (such as Hyundai, which has a fuel-cell program). This is a risky gambit, with significant upside and downside potential. Many EV programs aren’t going as well as OEMs had hoped, but FCA could be left in the dust in terms of R&D.
  •  FCA is dangerously reliant on both Jeep and RAM for their profits. A 2008-like combination of spiking gas prices and a downturn in the economy (especially housing starts, which are a key driver of pickup sales) could leave FCA exposed to both falling demand for gas-guzzling trucks and have a severe impact on the high numbers of FCA vehicles financed via subprime rates. These less credit-worthy borrowers would likely be the first to default on their payments, and a mass repossession of FCA vehicles could be another blow at an inopportune time.
  • There has been no mention of how the substantial increase in NAFTA sales will come without any additional NAFTA capacity (something Sergio Marchionne has previously sworn off). Jeeps imported from Italy and Brazil (and even China) could be an option, but booming sales of Ram trucks couldn’t be built anywhere else. Marchionne’s comments about his distaste for two-tier wages could also spell trouble for his hourly workforce when it’s time to negotiate their contracts in 2016.
  • Who is financing all of the(mostly Fiat) new product earmarked for Asia? And why all this talk of Ferrari’s value if the company is not for sale?
  • Is Alfa really going to sell 150,000 units (volumes comparable to Audi) in America? Even the most dewey-eyed Alfa diehards in the industry find that to be a bit of a stretch.

Marchionne and FCA have been known to say one thing and then completely change direction, miss deadlines and dodge questions about missing deliverables (the 9-speed Dart is the automotive world’s Jimmy Hoffa). But they’ve also presented an admirable turnaround for a once-ailing car maker, even when the rest of the world was prepared to write them off. Yes, one may argue that Marchionne and Fiat bought Chrysler’s assets for a song, and that the road has at times been rocky. But a decade ago, plans for Jeep’s global expansion, Ram’s possible conquest of GM trucks and a thriving line of Chrysler and Dodge products would have been the stuff of only the most zealous Mopar fan. It’s now a very real possibility.

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Cain’s Segments: April 2014 Full-Size Truck Sales http://www.thetruthaboutcars.com/2014/05/cains-segments-april-2014-full-size-truck-sales/ http://www.thetruthaboutcars.com/2014/05/cains-segments-april-2014-full-size-truck-sales/#comments Mon, 05 May 2014 15:48:30 +0000 http://www.thetruthaboutcars.com/?p=815666 Strong year-over-year growth in America’s full-size pickup sector was powered by all five major players in April 2014. General Motors added 6398 sales to the April 2013 Silverado/Sierra total. Chrysler sold 5265 more Ram trucks than at this time one year ago. F-Series sales improved by 4357 units. Toyota added 1941 Tundra sales for the […]

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Strong year-over-year growth in America’s full-size pickup sector was powered by all five major players in April 2014.

General Motors added 6398 sales to the April 2013 Silverado/Sierra total. Chrysler sold 5265 more Ram trucks than at this time one year ago. F-Series sales improved by 4357 units. Toyota added 1941 Tundra sales for the most significant percentage increase, a 23.5% jump.

Collectively, these trucks – with a slight decline from the low-volume Nissan Titan – produced 12% gains last month. Sales are up 6% through the first one-third of 2014, equal to 36,259 units.

Taking small and midsize trucks into account, along with the Chevrolet Avalanche and Cadillac Escalade EXT, pickup truck sales are up 4% in 2014, a gain of nearly 26,000 units in an overall market that has risen by 154,000 sales. (Sales of SUVs and crossovers are up by 160,000 units. Car sales have dropped by 57,000 units.)

There’s been much debate over the merits of GM’s efforts to focus on profit over market share with their new pickup trucks. Indeed, through the first four months of 2014, the pair’s share of the full-size sector is down by more than two percentage points. Only one out of every three full-size trucks sold in America this year has been a Silverado or Sierra of one sort or another.

April was better, marking the Silverado’s highest sales month since August of last year. Sierra sales topped 16,000 units for the eighth time in the last 16 months. In the previous 36 months, that had only happened on three occasions. Combined, the Silverado and Sierra owned 35% of the full-size truck market, up from 32% in March, when all four of their rivals held greater sway.

Approaching its replacement phase, sales of the Ford F-Series continue to rise, but its share of the market is falling, albeit slowly, and not unpredictably.

Toyota is now on pace to sell more than 133,000 Tundras in the United States in 2014, a figure which approaches 2008’s sales levels but doesn’t come close to 2007 levels. The Tundra is currently America’s 40th-best-selling vehicle overall, up from the 48th spot a year ago. The F-Series and Silverado have held on to their two top spots.

America’s third-best-selling vehicle, however, is the Ram Pickup range, sales of which jumped 17% in April and are up 23% this year. The Ram ranked fifth among all vehicles one year ago.

Ram sales totalled 380,250 units over the last twelve months. Chrysler hasn’t sold more than 380,000 Rams in a calendar year since 2005. In April 2014, Ram’s share of the pickup truck market grew by a little less than a percentage point compared with April 2013. Year-to-date, market share has grown to 21.5% from 18.6% during the first four months of 2013.

At the current rate, the U.S. auto industry appears capable of surpassing 16 million new vehicle sales for the first time since 2007. During the first four months of that year, these six full-size truck lineups accounted for 77% of all pickup sales and 13% of all new vehicle sales. The former figure has risen to 89% in 2014; the latter has fallen slightly to 12%.

Truck
April
2014
April
2013
%
Change
4 mos.
2014
4 mos.
2013
%
Change
Ford F-Series
63,387 59,030 +7.4% 236,745 227,873 +3.9%
Chevrolet Silverado
42,755 39,395 +8.5% 150,512 156,044 -3.5%
Ram P/U
36,674 31,409 +16.8% 133,580 109,003 +22.5%
GMC Sierra
17,246 14,208 +21.4% 59,459 55,004 +8.1%
Toyota Tundra
10,217 8,276 +23.5% 37,619 31,856 +18.1%
Nissan Titan
956 1,038 -7.9% 4,274 6,150 -30.5%
Total
171,235
153,356 +11.7% 622,189 585,930 +6.2%

 

Truck
April
2014
Share
April
2013
Share
4 mos.
2014
Share
4 mos.
2013
Share
Ford F-Series
37.0% 38.5% 38.1% 38.9%
Chevrolet Silverado/GMC Sierra
35.0% 35.0% 33.7% 36.0%
Ram P/U
21.4% 20.5% 21.5% 18.6%
Toyota Tundra
6.0% 5.4% 6.0% 5.4%
Nissan Titan
0.6% 0.7% 0.7% 1.0%
Full-Size Share Of
Total Pickup Truck Market
89.1% 87.3% 88.9% 86.9%
Full-Size Pickup Share
Of Total Industry
12.3% 11.9% 12.1% 11.8%

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Detroit Three Forging V6 Future Atop Truck Mountain http://www.thetruthaboutcars.com/2014/05/detroit-three-forging-v6-future-atop-truck-mountain/ http://www.thetruthaboutcars.com/2014/05/detroit-three-forging-v6-future-atop-truck-mountain/#comments Mon, 05 May 2014 10:00:10 +0000 http://www.thetruthaboutcars.com/?p=815434 For five decades, the powerplant of choice for Truck Mountain has been the venerable V8. With powerful V6 engines from Ford, General Motors and Ram being favored for more and more consumers of full-size pickups, however, the V8 could soon find itself occupying a smaller niche along the mountain. The New York Times reports Ford […]

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ford f-150_r

For five decades, the powerplant of choice for Truck Mountain has been the venerable V8. With powerful V6 engines from Ford, General Motors and Ram being favored for more and more consumers of full-size pickups, however, the V8 could soon find itself occupying a smaller niche along the mountain.

The New York Times reports Ford is leading the way toward a V6 future, with 57 percent of all 2014 F-150s possessing an EcoBoost V6 under the bonnet, 47 percent of which have the 3.5-liter twin-turbo delivering the goods with 365 horsepower and 420 lb-ft of torque; the remainder opt for the naturally aspirated 3.7-liter, capable of 302 horsepower and 278 lb-ft of torque. The shift toward the V6 — which began upon increased EcoBoost production last autumn — is in stark contrast to 2013, when over 50 percent of F-150s sold had V8 power.

Further, Ford expects the 2015 all-aluminium F-150 to have a V6 in over 70 percent of trucks sold. To prepare for this sea change, the Blue Oval is dropping the 6.2-liter V8 while adding a 2.7-liter EcoBoost in its stead, leaving only the 5-liter V8 for those who tow heavy loads frequently.

Meanwhile, General Motors and Ram are unleashing their own V6 offerings to customers clamouring for the right balance of fuel economy and power. In particular, Ram’s EcoDiesel 3-liter holds a class-leading 28 mpg on the highway, while the 1500 HFE’s 3.6-liter — once outfitted with stop-start and an eight-speed automatic — holds the top spot for fuel economy in its class with 25 mpg on the highway. As for sales, GM’s new 4.3-liter V6 accounts for 20 percent in 2014, while Ram’s lineup may approach 30 percent by year-end.

In regards to the future, the Detroit Three are forging a path toward the 30-mpg full-size truck through nine- and 10-speed automatic transmissions and four-cylinder engines — such as the 2.5-liter I4 found powering the 2015 Chevrolet Colorado/GMC Canyon mid-size twins — in addition to the V6 strategy.

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2014 Ram Power Wagon Looks To Make The Raptor Extinct http://www.thetruthaboutcars.com/2014/04/2014-ram-power-wagon-looks-to-make-the-raptor-extinct/ http://www.thetruthaboutcars.com/2014/04/2014-ram-power-wagon-looks-to-make-the-raptor-extinct/#comments Wed, 09 Apr 2014 13:00:52 +0000 http://www.thetruthaboutcars.com/?p=790553   Dodge is set to revive the Power Wagon as a high end heavy-duty truck option for Ram buyers. Based on a Ram 2500, the Power Wagon packs a 6.4L V8 making 410 horsepower and 429 lb-ft. Power is put to the ground via a 6-speed automatic. Additional features include  a reworked suspension with an […]

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2014 Ram Power Wagon

 

Dodge is set to revive the Power Wagon as a high end heavy-duty truck option for Ram buyers.

Based on a Ram 2500, the Power Wagon packs a 6.4L V8 making 410 horsepower and 429 lb-ft. Power is put to the ground via a 6-speed automatic.

Additional features include  a reworked suspension with an additional two inches of lift, locking differentials and a 12,000-pound winch. New for 2014 (and standard for all Ram HD trucks) is a front axle disconnect system for an additional 1 mpg of fuel economy.

Bilstein shocks are featured at all four corners, and a sway bar disconnect system can be engaged in four-wheel drive at speeds below 18 mph. At the rear, the 2500 adopts the Ram 1500’s coil-spring suspension.

While the Raptor is more of a single-purpose truck (meant for driving around off-road, specifically in sand) the Power Wagon looks to revive the heavy-duty/off-road capable truck that has been the traditional positioning of the Power Wagon. The adoption of the coil-spring suspension will likely prove controversial for many truck die-hards.

 

2014 Ram Heavy Duty 6.4-liter HEMI® 2014 Ram Heavy Duty 6.4-liter HEMI® V-8 2014 Ram 2500 Heavy Duty rear axle 2014 Ram Power Wagon front axle 2014 Ram Power Wagon front axle 2014 Ram Power Wagon 2014 Ram Power Wagon 2014 Ram Power Wagon 2014 Ram Power Wagon 2014 Ram Power Wagon 2014 Ram Power Wagon 2014 Ram Power Wagon 2014 Ram Power Wagon 2014 Ram Power Wagon 2014 Ram Power Wagon 2014 Ram Power Wagon 2014 Ram Power Wagon 2014 Ram Power Wagon 2014 Ram Power Wagon 2014 Ram Power Wagon 2014 Ram Power Wagon 2014 Ram Power Wagon 2014 Ram Power Wagon 2014 Ram Power Wagon 2014 Ram Power Wagon 2014 Ram Power Wagon 2014 Ram Power Wagon 2014 Ram Power Wagon 2014 Ram Power Wagon 2014 Ram Power Wagon 6.4-liter HEMI® 2014 Ram Power Wagon 2014 RamBox 2014 Ram Power Wagon 2014 Ram Power Wagon 2014 Ram Power Wagon 2014 RamBox 2014 Ram Power Wagon interior 2014 Ram flat load floor 2014 Ram Power Wagon Articulink 2014 Ram Power Wagon sway-bar disconnect

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Chevrolet Offers Incentives, Extends Truck Month To Take Back Sales Crown http://www.thetruthaboutcars.com/2014/04/chevrolet-offers-incentives-extends-truck-month-to-take-back-sales-crown/ http://www.thetruthaboutcars.com/2014/04/chevrolet-offers-incentives-extends-truck-month-to-take-back-sales-crown/#comments Mon, 07 Apr 2014 13:02:44 +0000 http://www.thetruthaboutcars.com/?p=788658 Though Ram knocked Chevrolet off the monthly sales throne for the first time since August 1999, the brand is ready to reclaim their part of Truck Mountain by offering incentives and extending their annual Truck Month into April. Automotive News reports brand vice president Brian Sweeney threw down an additional $1,000 on the hoods of […]

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2014-Chevy-Silverado _12_

Though Ram knocked Chevrolet off the monthly sales throne for the first time since August 1999, the brand is ready to reclaim their part of Truck Mountain by offering incentives and extending their annual Truck Month into April.

Automotive News reports brand vice president Brian Sweeney threw down an additional $1,000 on the hoods of 2014 Silverado double-cabs in pursuit of “the heart of the pickup market.” Furthermore, Chevy’s second Truck Month boosts incentives offered last month, dropping a maximum discount of $8,974 into the bed of the Silverado 2500 HD crew cab or $8,162 for the light-duty double cab V8 model.

Lease offerings were also boosted for the reclamation battle, as one email from a Northeastern United States gave details for a regional lease agreement of $269 per month with $1,900 due upon signature; the Ram’s terms were $259 per month, but with a higher down payment of $2,999 upon signature.

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