Fiat Chrysler Automobiles has been on a bit of a mental streak lately.
Rip the seats out of a Hellcat to create the Demon? Sure!
Drop a V8 engine the size of a grand piano into a Durango and perform all-wheel drive burnouts? Why not?
The level of brash, automotive lunacy on offer from Auburn Hills is appalling. I think it’s great.
It’s no surprise, then, Ram chose to amp up the capability and in-your-face style of its Power Wagon when it came time for a refresh. Big tires, bold grilles, and billboard-sized badges; customers in the market for a Power Wagon are not generally a bunch of wallflowers.
Ram plans to introduce a brace of special edition trucks at the 2017 Chicago Auto Show this week.
A new Copper Sport trim will augment the existing 1500 rim choices and color palette, and Ram will port a popular package from the 1500 to create the new Heavy Duty Night model.
Spy shots are circulating that show a current-generation Ram 1500 pickup with something missing under the hood.
The picture on the side of the milk carton contains at least two cylinders, as this unusual Ram variant has dispensed with Fiat Chrysler Automobiles’ familiar V6 and V8 engines. Yup, this Ram packs an inline-four. (Read More…)
Earlier this morning, Jack regaled us with a tale of a young man buying himself a loaded regular-cab F-150. Such a beast still exists, often selling at the rate of glacier progression and celebrating birthdays as they loiter on dealer lots. At the other end of the spectrum, rear-drive regular cab base models – with an 8-foot box, natch – ply the roads and work for a living.
How do entry-level trucks from the Detroit Three stack up when compared to each other? Ace of Base breaks them down in alphabetical order with the caveat that, based on price and feature content, there is a clear winner.
The factory optioned “murdering-out” of cars and trucks is all the rage right now. It seems like every model has some variant where the OEM has replaced all of the shiny bits for black plastic for a meaner disposition. Everything from Porsche’s Carrara to Chevrolet’s Silverado has a dark edition with a midnight monicker. Even Mercedes-Benz is providing a blacked-out version of the S-Class for this year’s North American International Auto Show.
Ram will also bringing something tall, dark, and handsome to Detroit with its new Rebel 1500 Black.
While the Rebel is already an aggressive looking off-road truck with an abundance of darkened trim, Ram has given it an extra dash of visual menace with this inky special edition. (Read More…)
America loves its trucks, perhaps to an unhealthy degree.
Domestic automakers aren’t complaining, as pickups are among the most profitable vehicles the companies can produce. Compared to cars, trucks are typically easier to manufacture, but fetch a higher price. Tack on costly options and the expensive trim levels the market seems to adore, and you’ve practically printing your own money.
Still, you might be surprised by the percentage of buyers springing for top-end variants of vehicles once loved only by construction companies, public works departments and landscapers. (Read More…)
Fearing a backlash from die-hard Ram loyalists, Fiat Chrysler Automobiles executives seem hesitant to move the next-generation 1500 pickup away from the styling that’s made it a bright sales light in the FCA portfolio.
Still, as much as they’d like to avoid it, many say the time has come to drop Ram’s most signature design element — the crosshair grille. (Read More…)
A Seattle firm is claiming that Fiat Chrysler Automobiles and Cummins intentionally misled owners of Ram heavy-duty pickups with falsified emission information and substandard diesel motors.
If you are looking for a budget pickup to haul around the occasional armoire or stack of plywood, look no further than the Nissan Frontier. However, if you want the biggest and meanest off-road hauler America has to offer, you’re going to have to fork over some extra dough.
Dodge has announced pricing for the 2017 Ram Power Wagon and informed us that automotive savagery isn’t gratis.
The next-generation Ram 1500 is still expected to trundle out of Sterling Heights in January of 2018, but don’t expect a familiar face to go away just yet.
As it readies a new full-sizer to better challenge Ford and General Motors, Fiat Chrysler Automobiles plans to keep the old Ram 1500 in production for the 2018 and 2019 model years, Automotive News reports. (Read More…)
Ram’s September sales surge grew its share of the full-size pickup segment, but only after Fiat Chrysler Automobiles threw incentives at buyers that easily topped those of its Detroit Three rivals.
Expect that to continue, says FCA CEO Sergio Marchionne. While some automakers, namely Ford, have slowed production to keep pace with lower demand, FCA sees an opportunity to spend more to sell more. (Read More…)
FCA, and Ram in particular, is not exactly known for its subtlety. Witness the Rebel TRX Concept unveiled at the State Fair of Texas, yet another salvo in the continuing effort by the mad scientists in Auburn Hills to Hellcat all the things.
This pleased me greatly, as my own outspoken personality gives the thumbs-up to any machine exhibiting the raw utility of a woodsman’s axe. A hint of smoky-burnout lairiness and jump-the-creek attitude doesn’t hurt either. The Ram 1500 Rebel, decked out with 33-inch Toyos and a handlebar moustache grille, has more than enough lead in its pencil to make Crocodile Dundee look like Liberace. It comes standard with a case of fireworks and is equipped with a beard in the glovebox.
Apparently, the 2017 Ram 1500 Lone Star Silver Edition was such a hit at the State Fair of Texas, visitors stole the badge off of both trucks.
Located in a lower corner of the truck’s chrome mesh grille, the badge lets everyone know that this isn’t just any other Ram model. Texas-sized amounts of polished metal and chrome are other giveaways.
Unfortunately for Ram representatives at the fair, those badges walked away as milled aluminum bling, possibly bound for a hat, vest or belt. (Read More…)
Having your vehicles prominently featured in a big-ticket Hollywood film is any automaker’s dream, but Ram’s starring role in the upcoming movie Monster Trucks has turned into a nightmare.
Apparently, the film is so awful that Paramount Pictures has delayed its release three times and taken the odd step of booking a $115 million impairment charge, Automotive News reports. A write-down, in other words.
Fiat Chrysler Automobiles wants the promotion, but could it end up gaining notoriety by starring in a mega-dud? (Read More…)
It looks like the media attention heaped on Ford’s newly improved 2017 F-150 Raptor has made Fiat Chrysler Automobiles a little jealous.
The automaker unveiled a brash off-road truck concept at the Texas State Fair today, testing the waters for a possible production version. Think of the Ram Rebel TRX as a Hellcat 1500. (Read More…)