Ram’s September sales surge grew its share of the full-size pickup segment, but only after Fiat Chrysler Automobiles threw incentives at buyers that easily topped those of its Detroit Three rivals.
Expect that to continue, says FCA CEO Sergio Marchionne. While some automakers, namely Ford, have slowed production to keep pace with lower demand, FCA sees an opportunity to spend more to sell more. (Read More…)
FCA, and Ram in particular, is not exactly known for its subtlety. Witness the Rebel TRX Concept unveiled at the State Fair of Texas, yet another salvo in the continuing effort by the mad scientists in Auburn Hills to Hellcat all the things.
This pleased me greatly, as my own outspoken personality gives the thumbs-up to any machine exhibiting the raw utility of a woodsman’s axe. A hint of smoky-burnout lairiness and jump-the-creek attitude doesn’t hurt either. The Ram 1500 Rebel, decked out with 33-inch Toyos and a handlebar moustache grille, has more than enough lead in its pencil to make Crocodile Dundee look like Liberace. It comes standard with a case of fireworks and is equipped with a beard in the glovebox.
Apparently, the 2017 Ram 1500 Lone Star Silver Edition was such a hit at the State Fair of Texas, visitors stole the badge off of both trucks.
Located in a lower corner of the truck’s chrome mesh grille, the badge lets everyone know that this isn’t just any other Ram model. Texas-sized amounts of polished metal and chrome are other giveaways.
Unfortunately for Ram representatives at the fair, those badges walked away as milled aluminum bling, possibly bound for a hat, vest or belt. (Read More…)
Having your vehicles prominently featured in a big-ticket Hollywood film is any automaker’s dream, but Ram’s starring role in the upcoming movie Monster Trucks has turned into a nightmare.
Apparently, the film is so awful that Paramount Pictures has delayed its release three times and taken the odd step of booking a $115 million impairment charge, Automotive News reports. A write-down, in other words.
Fiat Chrysler Automobiles wants the promotion, but could it end up gaining notoriety by starring in a mega-dud? (Read More…)
It looks like the media attention heaped on Ford’s newly improved 2017 F-150 Raptor has made Fiat Chrysler Automobiles a little jealous.
The automaker unveiled a brash off-road truck concept at the Texas State Fair today, testing the waters for a possible production version. Think of the Ram Rebel TRX as a Hellcat 1500. (Read More…)
The soon-to-be-dead Chrysler 200’s legendary unpopularity saw many Fiat Chrysler Automobiles workers laid off, but a next-generation pickup is bringing them all back — and then some.
The automaker has received a handout from the Michigan Strategic Fund, allowing it to add an extra 700 autoworkers at its Sterling Heights assembly plant to work on a Very Important Product. (Read More…)
The next-generation Ram 1500, due to appear as a 2019 model, can’t afford any delays or Dodge Dart-like launch failures if it wants to challenge perennial front-runner Ford in the full-size pickup battle.
To ensure it doesn’t spend too much time in the womb, Fiat Chrysler Automobiles has taken the unlikely step of allowing some of its engineers to make their own decisions, Automotive News reports.
Clearly, when the success of one of its biggest revenue generators is at stake, the automaker is willing to kick tradition to the curb. (Read More…)
Accurate numbers haven’t rolled in yet, but we believe that this is the one millionth Ram 1500 variant offered in the past five years.
Okay, that’s far from the truth, but it seems like the folks at Fiat Chrysler Automobiles announce new pickup packages each time the tide goes out. The latest, announced today, is the Night package, available on 2017 Ram 1500 models. (Read More…)
A Houston-area vehicle-theft ring that used laptops to enter, then steal, over 100 Jeep and Ram vehicles exposed a serious internal security breach at Fiat Chrysler Automobiles.
Now that two arrests have been made in the case, FCA is talking tough and threatening criminal proceedings against anyone who provides outsiders with key vehicle data, Automotive News reports. (Read More…)
Fiat Chrysler Automobiles knows what models bring home the bacon, so there won’t be many corporate tears shed over its decision to axe the Chrysler 200.
Yesterday, the automaker announced $1.48 billion in funding to retool its Sterling Heights, Michigan assembly plant, paving the way for the next generation of Ram trucks. To free up space for lucrative pickup production, FCA just sent the 200 on the long walk to the gallows. (Read More…)