FCA, and Ram in particular, is not exactly known for its subtlety. Witness the Rebel TRX Concept unveiled at the State Fair of Texas, yet another salvo in the continuing effort by the mad scientists in Auburn Hills to Hellcat all the things.
This pleased me greatly, as my own outspoken personality gives the thumbs-up to any machine exhibiting the raw utility of a woodsman’s axe. A hint of smoky-burnout lairiness and jump-the-creek attitude doesn’t hurt either. The Ram 1500 Rebel, decked out with 33-inch Toyos and a handlebar moustache grille, has more than enough lead in its pencil to make Crocodile Dundee look like Liberace. It comes standard with a case of fireworks and is equipped with a beard in the glovebox.
It’s a stereotype more threadbare than a pair of old chaps, but just like 72-ounce steaks, Stetson hats, and the God-given right to poke bullet holes in road signs, it’s no exaggeration: Texas likes its trucks.
Pickups account for roughly a quarter of the state’s new-vehicle sales, counting for a remarkable 20 percent of the nation’s truck market. Plying the state’s ever-expanding highway network, gearheads like us can’t help but notice rows upon rows of pickup trucks, parked as they are on both stagnant Dallas freeways and dealer lots.
It’s no wonder then that pickup truck manufacturers market these trucks specifically to Texans.
For just the second time in 205 months, the Ram P/U range outsold the Chevrolet Silverado in the United States in September 2016.
It’s a victory wiped away by including GM’s other full-size pickup truck, the GMC Sierra, not to mention both Ram and Silverado are fighting for second place. The Ford F-Series is America’s top-selling truck line, outselling the Ram by 20,000 units and the GM twins by nearly 4,400 sales.
September was nevertheless the icing on the cake for a three-quarter period in which Ram’s pickups finished 27,549 sales ahead of their record-setting pace last year.
But Fiat Chrysler Automobiles placed a lot of extra cash on the hood to put so much icing on the cake. (Read More…)
It looks like the media attention heaped on Ford’s newly improved 2017 F-150 Raptor has made Fiat Chrysler Automobiles a little jealous.
The automaker unveiled a brash off-road truck concept at the Texas State Fair today, testing the waters for a possible production version. Think of the Ram Rebel TRX as a Hellcat 1500. (Read More…)
The soon-to-be-dead Chrysler 200’s legendary unpopularity saw many Fiat Chrysler Automobiles workers laid off, but a next-generation pickup is bringing them all back — and then some.
The automaker has received a handout from the Michigan Strategic Fund, allowing it to add an extra 700 autoworkers at its Sterling Heights assembly plant to work on a Very Important Product. (Read More…)
The next-generation Ram 1500, due to appear as a 2019 model, can’t afford any delays or Dodge Dart-like launch failures if it wants to challenge perennial front-runner Ford in the full-size pickup battle.
To ensure it doesn’t spend too much time in the womb, Fiat Chrysler Automobiles has taken the unlikely step of allowing some of its engineers to make their own decisions, Automotive News reports.
Clearly, when the success of one of its biggest revenue generators is at stake, the automaker is willing to kick tradition to the curb. (Read More…)
Accurate numbers haven’t rolled in yet, but we believe that this is the one millionth Ram 1500 variant offered in the past five years.
Okay, that’s far from the truth, but it seems like the folks at Fiat Chrysler Automobiles announce new pickup packages each time the tide goes out. The latest, announced today, is the Night package, available on 2017 Ram 1500 models. (Read More…)
The extended-cab Ford F-150 was somewhat louder than a conventional model, but it was the emissions certificate in the rear window that proved the pickup packed something unusual under the hood.
A partially disguised F-150 recently photographed testing in Michigan wore a code showing the presence of a 3.0-liter turbodiesel engine, and sported a tell-tale diesel exhaust tip. It looks like Ford is serious about besting its pickup competition in every way. (Read More…)
Remember the Dodge Ram Rumble Bee? Well, it just spawned a litter of yellow offspring.
The folks at Fiat Chrysler Automobiles clearly felt enough time had gone by without a special edition Ram, so they conceived the 1500 Stinger Yellow Sport. The Rumble Bee decals you ordered online aren’t a good match, however. (Read More…)
Ford Motor Company didn’t want an opportunity to claim bragging rights to pass by, so it sent its 3.5-liter EcoBoost engine in for a massage.
The result was a torque (eco)boost of 30 pounds-feet, raising the engine’s output to 365 horsepower and 450 lb-ft. That places Ford’s F-150 ahead of its closest full-size six-cylinder competitor, the Ram 1500 EcoDiesel, which claims 420 lb-ft. (Read More…)