Today, I’m going to talk about a dramatically unloved segment of the automotive population: base models. You probably know base models from their lack of window tint and tremendously ugly steel wheels.
Base models aren’t discussed very often, because they’re often not very cheerful. In some cases, nobody even really buys them. For instance: I was walking along the other day, glanced inside a new Forester that was parked on the street, and it had a stick shift. I also noticed it had no sunroof, steel wheels, and cloth seats. This thing is probably rarer than a Lamborghini.
But automakers like the fact that nobody buys their base models. In fact, the entire point of the base model is basically to ensure people want to spend more money for a nicer version of the car. Dealers tell you the car “starts at” twenty-four grand, but then you show up on the lot, and there it is: twenty-four grand of no air conditioning or radio. To get a decent car, you’ve got to spend a few thousand more.